Google's EMD Update: the numbers - HP Group Blog Only got 5 minutes? skip to the bottom for the TL;DR version. Just over a week ago now (September 28 to be exact), Google released what is being called the “EMD Update“. You can follow that link for a bit more background, but in essence this update was the long-awaited solution to the apparent problem of low quality Exact Match Domains ranking in the SERPs. Shortly after the update, Mozcast showed a big dip in their chart for EMD Influence: The EMD ‘problem’ has been around a long time. I won’t get into my views on the EMD issue right now, but here’s a great post by Martin MacDonald that is close to my opinion: Why EMDs should stay. From looking at the Mozcast EMD Influence chart above you would be forgiven for thinking that this had a massive impact on SERPs, but in truth most search terms witnessed very little overall movement, as can be seen on SERPmetrics Flux on the day: The Real Impact of the EMD Update Average Ranking of Exact-Match Domains across 5000 keywords So, who got hit?
Top SEO Gurus : They Dared to be Different If you don’t know these top SEO Gurus in the land yet, here is a shortlist for you. SEO has slowly and consciously come into our midst. It has proven to be a strong career that anyone could certainly learn, get into and succeed too. If you have an online business, you need to follow these top SEO gurus and learn from them. Do you have to be an internet and technical savvy to understand SEO? 1. Aaron Wall is considered one of the experts in SEO. Mr. 2. Rand Fishkin the force behind SEOMoz. Mr. 3. Matt Cutts has a Ph.D. in computer graphics from the University of Carolina. Mr. 4. Barry Schwartz is the writer/blogger of SEO. Brainy Barry graduated Summa Cum Laude from the University of New York. 5. Ann Smarty is the owner of the popular MyBlogGuest and SEOSmarty.com. Ann is from Ukraine and holds a Master’s Degree in English from Harkivs’kij Nacional’nij Universitet im. 6. Michael Gray is the president of Atlas Web Services and has been working in the internet world since 1998. Mr. 7. 8.
WordPress Google SEO Tips 2012 WordPress Google SEO Tips 2012 Branding Social Media: One of the big changes to hit 2012 will be the focus on branding. Make sure your business stands out from the crowd and has its own identity. The more unique you sound, the better this will be towards your own identity and hence you will stand out from your competitors. Regular posting schedules: The more content you publish, the better chance Google will pick up on it and it also enables more crawling of your site. Unique Content: Nothing new here, right? Add multimedia to your blogs: Now more than ever does Google want to see video and high quality images added to your content releases. Add more video: Take interviews, add real life footage of products or services Every post needs images: Google sees multimedia as an essential part of the user experience, how do you look compared to your competition? Update Poor Content: Specifically, check for duplicate content. Visual Aids: One of the posts I wrote was on infographics.
SEO Opportunities Begin Well Before New Website Development Launching a new site, or any major site update, for a large enterprise comes with some unique challenges. A short summary of some of the most common include those listed below. SEO Challenges: New Site Launch Or Major Updates Too many decision makers. The above misinformation deserves its own brief discussion. There are many other types of problems, but you notice that none in my above list have anything to do with the actual execution of the new website project. Ideally, it starts months before. Getting the best result depends on educating the people involved, and getting their incentives aligned properly. In addition to what you see in those two articles, below are two more ideas about speeding up the education process. Show Them Examples Of Failure I wrote about one example of this in my last Enterprise SEO column. As you can see, Pampers and Huggies are far and away the biggest brands in this space but do not rank prominently. Use Your Own Analytics Takeaways For SEO Project Planning
Predatory Thinking and Robots – Brighton SEO September 2012 Friday 14th September kicked off another great BrightonSEO event which was just as full of antics and inspiring presentations as last April’s. Remote control cars, scooters and shooting NERF nail guns at cut outs of Justin Bieber! A big shout out to Kelvin, the sponsors, the speakers, attendees and everyone else involved in the event! Here is my recap of the best from the Brighton Dome. Dave Trott @davetrott – Predatory Thinking In hindsight Dave kicked off with my personal favourite presentation of the day. £18.3 Billion was spent last year in the UK on ads, with 89% not remembered, 4% remembered positively and 7% negatively. He breaks advertising down into 3 simple steps; impact, communication and persuasion and stresses the importance of impact. He gives a few examples of upstream thinking. Dave has his own book out entitled “Creative Mischief”, so check it out! Antony Mayfield of @brilliantnoise – Do You Speak Brand? Stephanie Troeth @sniffles – Speaking your User’s Language
SEO Techniques that Have Stood The Test Of Time: Part 1 of 11 — WSI Web Systems - Internet Marketing | Central Jersey I came across the article “55 Quick SEO Tips Even Your Mother Would Love” recently and thought it really hit the most important aspects of SEO. Then I saw when it was written – 2008! It amazed me that although Google’s algorithm has changed hundreds of time since then, basic SEO techniques have stayed remarkably consistent. It’s the devious methods of manipulating the results that have caused Google to make so many changes. Readers are still leaving comments which shows how well-written the original post was. 1. OK, so talking about Java script drop-down menus does sound a bit ancient (most new websites use CSS to create menus), but using ALT text for your image links is crucial. 2. “Content is king” has become a cliché, but is still true. 3. Does anyone else visualize a penguin dancing around here? 4. There is not really much more I can say about this one. 5. Look for Part 2 coming soon to your neighborhood!
Advancing from SEO to CRO: Using AB Testing to Maximize Conversions This entry is a guest post by Nick Eubanks, the VP of Digital Strategy at W.L. Snook and Associates, Inc. You can follow him on Twitter: @nick_eubanks. SEO moves fast. I realize this contradicts the fact that SEO is a marathon and not a sprint, however I’m not talking about the process or the results, but the industry… In a recent post by Matt Beswick he compares SEO to “trying to build a house in a fault zone,” and specifically that “by the time you have laid down the foundation, the gound underneath may have shifted.” I know often times SEO’s focus on the on-page factors before jumping into link building, but there is usually a lot of money conversion left on the table. Even when you have maxed out your on-page optimization efforts, there is always room to improve the experience and the focus of your content to drive more conversions. Optimizing For Conversion I have always been a firm believer that the job of the SEO is to acquire targeted traffic to the right pages via search engines.
Looking for SEO Specialists for Your Business? Few would argue that most businesses can benefit from improving their online presence. Even traditional brick and mortar businesses can benefit by attracting new customers looking for relevant services online. Because of this, the online landscape is becoming more and more competitive, and ranking on the first page of Google’s search results can be extremely hard in certain industries. We’re all busy people, just running the day-to-day operations of our business can take up more time than we have – so it can be difficult to give marketing and Search Engine Optimisation (SEO) strategies the attention they require to be efficient. Handing over your online marketing to an SEO specialist can have great results, but can also be a risky strategy. Because of this, pretty much anyone can call themselves an SEO specialist and claim they can get you to the top of search results. Do you need an agency or a freelancer? Pros of selecting an SEO agency Cons of selecting an SEO agency What to ask them
26 Tips for Using Pinterest for Business Are you wondering how your business could use Pinterest? To say there’s been a lot of buzz about Pinterest in recent months would be putting it mildly! Pinterest’s ease of use for visually bookmarking, organizing and sharing things you love has made it a hit among individuals and businesses alike. What follows are 26 tips, an A-Z guide for creating a business presence on Pinterest. #1: Add a Pinterest “Follow” and/or “Pin It” Button One important way to let your clients and prospects know about your presence on Pinterest is to add a Pinterest button. Follow buttons are a great way to let users know you’re on Pinterest. #2: Brands and Pinterest While Pinterest hasn’t yet created a distinction between a personal profile and brand page (like Facebook), early adopting brands are making good use of their Pinterest presences and the pins and boards they’re sharing. *Note: Pinterest is one of the 60 new open graph websites and apps that allow a tighter integration with Facebook’s Timeline. #26: Zine
Is this the ‘NEW’ SEO? Subscribe to Noble Samurai News and get updates every time we publish a blog article. Register for a free trial of our Market Samurai Keyword Research and SEO software Get my free trial! Following the carnage of Google’s Penguin update and the release of their Disavow tool, I’ve noticed an interesting shift taking place in the SEO community. I must admit, when I hear a new idea for the first time, I usually take it with a grain of salt… BUT – when several people I respect start talking about the SAME idea – that’s when I sit up and take notice. Here’s What Happened… A couple of weeks ago, I watched a ‘Whiteboard Friday’ session by Rand Frishkin over at SEOmoz.com. Rand predicted that over the next 6-12 months there’d be a major shift away from ‘building’ links back towards ‘earning’ links, and suggested a number of cool ways to do this including: Participating in online communities that are active and authentic in a way that people notice you and link to your content organically. Warm Regards,
The Ultimate Guide to Startup Marketing Starting a business is exhilarating. Unfortunately, the “build it and they will come” theory doesn’t hold much weight and those overnight success stories you hear about are often the result of behind the scenes years of hard work. Simply put, startup marketing is a unique challenge often times because of the limited resources, whether it’s time, money or talent. You have to be sure every effort, no matter how small, is well-planned and flawlessly executed. Startup marketing is a whole different science. So, starting from the beginning, here’s the complete Startup Marketing Manual. Foundation Before you start laying bricks, you need a solid foundation. 1. It’s easy for startup founders to believe the whole world will love their products. If you try to market your startup to everyone, you waste both time and money. How do you choose a market? Market Size – Are you targeting a regional demographic? 2. With a clearly defined market, you can begin building a keyword list. 3. 4. 5. 6. 1. 2. 3.
7 Link Quality Metrics That Matter The classic way that people have determined link value is by using Google PageRank. It is well known that Google doesn't use PageRank as a direct determinant of link value, but it remains convenient and available as a metric, so it's only natural that people continue to use it. If you're using Internet Explorer, you can get this information from the Google Toolbar, and third party tools that use the API can also display it: People often refer to the home page of the linking site when referring to the value of a link: "I have a link from a PageRank 8 site" means that the home page of the site containing the link has a PageRank of 8, though the link can come from any other page on the site. If one is forced to rely on PageRank alone, there is some merit to this as it may communicate something about the level to which a link can be trusted, but clearly you should consider the PageRank of the linking page as well. Google calculates PageRank for a page as soon as it discovers it. TrustRank
Link Juice Explained Link juice is the currency of Google. In other words, it's the secret sauce that allows you to beat your competitors for rankings in Google. Sure, there are some other factors that Google uses to calculate rankings (see Search Engine Optimization), but link juice is by far the most important aspect of dominating Google and in order to understand Google, you have to understand link juice. Google looks at how sites link to each other to figure out which ones are the best. To show this in a way that's understandable, let's show a few examples. Let's say that Site A and Site B are both about 'some keyword' and would both like to rank for 'some keyword'. Google is going to take a look at links to determine which of these two sites is likely the best. Site A now looks better to Google and will outrank Site B. Now they both look the same to Google, who will now have to look at another ranking factor to determine which one is the best. Tienda Online Rentable “575″ height=”168″ /> zp8497586rq