Advertising

St Germain Runs a Fast-Disappearing 'Peep Show' on Periscope - Interactive (video) - Creativity Online. Editor's Pick Liqueur brand St Germain teamed up with director Floria Sigismondi this week for a stylish experiment viewable only on Twitter's Periscope live streaming app.

"Peep Show," which stars actress Hannah Simone ("New Girl"), simulates old-fashioned erotica with Simone filmed in a dressing room wearing burlesque- style lingerie. Four live shows, filmed by Sigismondi on an iPhone, were broadcast yesterday and were available to Periscope viewers only for 24 hours. During the shows, viewers were able to tweet their suggestions for the next scene via Twitter. Periscope, which Twitter launched in March, has proved popular with fashion brands such as Burberry and Target already and Barcardi-owned St.

Bostinno. YouTube plans social ‘channels’ for TV viewing. Advertising Age - Ad & Marketing Industry News. 'Angry Birds' Flock to the Super Bowl - Advertising Age - Special Report: Super Bowl. Rupert Murdoch Shows Off His Tablet Newspaper 'The Daily' - Advertising Age - Digital. Marketers Suit up With Twitter, Facebook for 'Social Bowl' - Advertising Age - Special Report: Super Bowl. Facebook Should Offer Sponsored Stories on an Opt-in Basis [Op-Ed] David Berkowitz is Senior Director of Emerging Media & Innovation for digital marketing agency 360i, where he develops social media and mobile programs for marketers spanning the media & entertainment, retail, travel, and CPG industries.

Facebook’s latest advertising offering, Sponsored Stories, is characteristic of the company: bold, clever and lacking empathy. While the move is unlikely to encounter a revolt by users, it may make some queasy. The reason? Consider these two questions: Would you be okay with Facebook advertisers using your status updates in their ads without your consent? If you’re fine with the first scenario, then Facebook can do no wrong by you. The critical opinions of Sponsored Stories stem from a problem endemic to Facebook. There’s a perfect example of this in the video Facebook posted to announce Sponsored Stories.

It’s a classic Facebook moment that left me yelling at my laptop. Yet when it later appears as a Sponsored Story, it has nothing to do with me. Image vs. Reputation: Which Reigns Supreme? '1984': As Good as It Gets. I was privileged to work on what’s been called the best TV commercial ever, Apple Computer’s “1984,” which launched the Macintosh personal computer.

It ran only once on the Super Bowl (in 1984, of course), but established that venue as the platform for big, new branding campaigns from all sorts of advertisers—beer, cars, soft drinks, dot-coms, you name it. The brief for “1984” was simple: Steve Jobs said, “I want to stop the world in its tracks.” But some myth busting is in order. The myth is that “1984” only ran once anywhere and then earned an additional $150 million in media value being replayed as the subject of commentary on ABC, CBS, NBC, BBC and CBC. But the truth is, we ran a 30-second version of “1984” in the top 10 U.S. markets, plus, in an admittedly childish move, in an 11th market—Boca Raton, Fla., headquarters for IBM’s PC division. Harmonic Aftershock: The evolution of news: My interview with Boston Globe’s Chris Mayer.

Cable-Cutting Experiment [Video] S “State of the Media Democracy” Survey: TV Industry Embraces the Internet and Prospers. NEW YORK, Feb. 1, 2011 — In a media environment saturated with new and evolving online entertainment platforms, TV continues to be king. Released today, Deloitte’s fifth edition “ State of the Media Democracy ” survey reveals that 71 percent of Americans still rate watching TV on any device among their favorite media activities. The survey results indicate that live viewing on a home TV system continues to be the most common method among individuals for watching their favorite programming, and supporting the notion that traditional television advertising continues to be a viable model. In addition, 86 percent of Americans stated that TV advertising still has the most impact on their buying decisions.

Deloitte’s survey indicates that the Internet, mobile and social media channels are enhancing the overall television viewer experience, driving people to watch first-run programs and live events during their initial broadcast. Rise of the Smartphones About the Survey. Google Art Project Walks Through Global Art Museums Street-View-Style [Art] Advertising Lab. Bostinnovation: Boston Innovation and Tech News Blog.

Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image. Is your head bleeding?

Is your heart bleeding? Here's my thought (and, I say this with full disclosure that I am no IT expert and have limited knowledge of the hacking space beyond a personal interest in better understanding technology - peace and love... peace and love...), but the process of text-based passwords needs to be tossed out. It just has to happen. We're all still trying to understand what the ramifications are of this nefarious Heartbleed bug is, and what it all means. Right now, some of the most frequently and commonly used online tools and sites are asking all of their users to change their passwords because of this bug. Why this is so important to talk about for marketers? The brands that win are the brands that can be trusted. Social Media? Do It For The Free Advertising! The past couple of months have been interesting.

The conversations around the ROI in Social Media have increased. Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Twist Image. April 5, 2011 11:57 PM The Other Side Of Comments And Community What can someone new to the Social Media world do to find and attract readers while building their own community?

This was one question that was asked of Gini Dietrich during a recent Podcast. She answered today on her Spin Sucks Blog with a post titled, Building Your Online Community. Her answer was: "I always say social media, and building a community in general, is all about stroking other people's egos and scratching their backs.

I feel like a moron.