Adello is the leading Swiss AdTech provider. We leverage our award-winning deep learning technology and self-improving campaigns to deliver exceptional accuracy in audience targeting for every campaign. Our patented AI improves mobile advertising campaigns automatically in real-time and ensures Brand Safety.
Top 6 platforms to design your ad creative – Adello Direct. Designing ad creatives from scratch is not always easy, and it can be expensive too.
Luckily, there are online platforms out there that can help you create a new design with fewer efforts from your own and let you spare money. Some of them offer also a free version or demo, with of course limited content/stock images and features. This enables you to get to know the platform better and see if it is the right one for your needs. We listed 6 ad creative design platforms that help your ad campaign to succeed: Canva Even the free plan of Canva offers some stock templates, pictures, videos, and graphs to put in different creative formats. Experience level: Middle. Time consumption: Middle. Adello.Direct Adello.Direct gives you the opportunity to upload your pictures or videos and shape them into a rich media ad creative design for mobile advertising. 4 technologies for the next generation’s ads – Adello Direct. The advertising industry is evolving, bringing new technologies for the next generation’s ads.
Top 20 visionaries of the media and technology industry featured in Adello Magazine is coming to the end – Adello Direct. In a year that has changed the way we live and work, pushed digital transformation on the global scale, and boosted innovative progress, it is important to hear the voices of leaders that help us understand these changes better.
We want to thank 20 prominent experts and professionals for their contribution to Adello Magazine. Together we were able to inspire people and share valuable insights into the challenging topics of today’s world. Gerd Leonhard brought us to the future where technologies take the biggest part of the world, putting our humanity to the test. Nicolas Bürer has shared his view on the challenges and opportunities for the Swiss innovation growth. We talked about new opportunities with AI, robotics, and automatization in such areas as the government with Prof. 5 trends of programmatic advertising in 2021 – Adello Direct.
New year, new trends.
Although many companies paused their advertising at the beginning of 2020 due to financial uncertainty, the flexibility of programmatic advertising allowed them to grow back again. It sees a 36% rise in ads from January to July 2020, reaching the level before the pandemic. Industries of all sizes, especially SMEs, are increasingly moving towards programmatic advertising. Of course, especially companies that offer certain online services or products that you can consume or use at home like media, entertainment, education & training, home furnishings, increased their programmatic ad spend. Other industries like travel, retail, tourism rather reduced their ad spend since they were harder impacted.
Since we entered in 2021, it is important to know the new trends in programmatic advertising and take advantage of them: In-house programmatic The trend of in-house programmatic is increasing since more brands feel the need to directly control their campaigns. Avoid heavy ads. Digital Marketing Trends in 2021 – Adello Direct. COVID-19 pandemic has changed not only our lifestyles but also the way companies run business.
Many of us will continue working remotely or in a hybrid mode. This trend might become a new standard. But how to acquire new customers, retain the remaining ones, and generate more traffic, leads and revenue in the new normal? Let’s forget about all the related articles we’ve read in early 2020 and see what new reality brings us. Content Next year, content maintenance should stay in focus. Apart from being relevant and qualitative, future content should also be interactive. Educating the visitors;Creating brand differentiation and identity;Grabbing attention and retaining it;Conveying a brand message;Engaging (4 – 5 times more page views than static content);Lead conversions;Measuring metric and data collection.
Don’t underestimate video content. Video Marketing. How to promote your local business online – Adello Direct. This year tourism and hospitality industries experienced dramatic losses without international travelers because of Covid-19.
Therefore, the importance of local tourists raised as never before. Adello – Mobile audience targeting through deep learning technology and self-improving campaigns. Adello Direct – Mobile Marketing Cloud for creating Mobile Advertising campaigns. Six Myths About Mobile Advertising – Adello Direct. A quick question: When was the last time you left home without your smartphone?
When you were 12? Although each of us uses smartphones daily and, in many cases, cannot imagine any activities without it, some brands are still not convinced of the effectiveness of mobile advertising. Today we are going to take a closer look at and destroy all six myths. Myth 1: Low-quality inventory Well, maybe ten years ago, this was a case. Since more publishers adopt mobile as their main content strategy, we see a rapid expansion of high-quality inventory alongside a lot of bad inventory. Moreover, especially during the pandemic, people spend more and more time consuming different kinds of content on their mobile devices. Of course, advertisers still need to make sure that their ads appear in a brand-safe environment. Myth 2: My audience is not on mobile Most probably it is. Let us put the real numbers in perspective: So the answer is: your audience most likely is.