Geo location based app has location search features which give retailers a deep knowledge of consumer behavior. This location based software facili… | Pinterest. Location-based Shopping Apps Shaping E-commerce Industry. Plus.google. How Location Based Services help in Customer Retention. Posted in - Mobile App Date - 29 Apr. 2014 Location-based app development & mobile solutions are increasingly being adopted by small and medium businesses (SMBs) world over.
They provide the consumer an immediate access to product or service information, price comparisons, reviews, product alternatives, and mobile commerce options. This blog explains the benefits of implementing a location-based mobile app solution for your enterprise and how you can increase your revenue stream with improved customer satisfaction levels. Siri – the personal assistant and knowledge navigator on the iPhone has simplified user interactions by capturing spoken commands and providing a service to search the web, lookup sports information, find directions or locations, and answer simple questions like “Which is the nearest restaurant?” Or “Who is offering the best deal for shopping?” Enterprises can boost sales and improve their brand awareness by leveraging location-based services. Location-based Marketing for Small Businesses. As Internet users become increasingly mobile-savvy, they rely on smartphones and other mobile devices to discover new businesses, find directions, read consumer reviews, and access business contact information.
One way local small businesses can take advantage of this trend is through the use of location-based marketing. What Is Location-based Marketing? Location-based marketing uses a mobile device’s geolocation to alert the user about an offer from a business close by. Location-based marketing typically comes in one of four forms. SMS text messaging. Location-based alerts deliver SMS text messages to smartphones. Pushlocal sends push notifications to opt-in subscribers. Location-based Marketing Benefits Location-based marketing offers benefits to consumers and businesses alike. Permission-based. Location-based marketing benefits businesses in the following ways. Comparatively low cost.
Location-based Marketing Apps There are a number of LBM apps. Facebook. How To Use Location-Based Marketing | Phunware Mobile Apps. Marketing has always been about sending the right message to the right person, at the right place and time. The digital world opened up new possibilities that marketers have been quick to pounce on—such as targeting customers based on where they are online, and personalizing through browsing context as well as back-end business intelligence. With location-based marketing (LBM), your brand can take targeting and personalization to a whole new level, leveraging consumer behavior and smartphone capabilities out in the real world. What sorts of goals can you achieve with location-based marketing?
Driving new and repeat foot trafficIncreasing brand awarenessBoosting the value of your mobile appEncouraging loyalty program sign-upPushing sales with coupons and promotionsPromoting an event, such as a store celebration, charity event, or a sponsored community event such as a 5K or carnivalEnhancing the customer experience and relationship How does location-based marketing work? Download Infographic. The Advantages of Location-Based Mobile Networking for Businesses. Consumers use their mobile devices for more than just sending text messages and making phone calls. Today, consumers use mobile devices to let their social networks know where they are eating, shopping and visiting using location-based mobile networks such as Yelp and Foursquare. Location-based mobile networking enables customers to interact with their friends and business associates, while they are on the go. Real-time Communication Business owners can communicate with customers and potential customers who use location-based mobile networking through real-time communication.
Consumers Share Experiences Location-based networking lets customers share their experiences with various businesses with their friends, family and professional connections. Related Reading: Advantages of Internet Businesses Publicize Business Location Location-based mobile networking is most effective when businesses are active participants. Offer Customer Rewards Monitor Customer Comments About the Author Have Feedback? 4 Marketers Who Are Winning With Location-Based Marketing Tactics. With marketers allocating more advertising spend to mobile, a number of recent campaigns highlight how brands are now going beyond basic apps and sites to prominently play up location. Here are four interesting examples within the past few months that demonstrate what’s happening in mobile and where brands are investing most right now.
Hudson’s Bay Tests In-Store Beacons Apple’s launch of iBeacon technology last year prompted marketers to pack brick-and-mortar stores with location-sensitive devices that send out push notifications to shoppers who have downloaded a brand’s mobile app. Now, big retailers like Lord & Taylor and Hudson’s Bay are using beacons to switch up mobile creative based on where a shopper is in a store.
Hudson’s Bay is running pilot programs in 10 stores that aim to give the department chain some information on which offers drive the highest response rates. Quirky Ties Mobile to Coupon Redemptions Location targeting goes beyond geofences. Working the Local Angle: Benefits of Location-Based Technology. With the rapid adoption of smartphones in the United States, marrying marketing with technology and location can bring in more sales and satisfied customers for restaurant and hotel operators.
As of last year, two-thirds of Americans owned a smartphone, according to The Nielsen Co., and location-based technologies, including beacons and geo-fences, are giving hotels and restaurants access to customers in a whole new way. “Hotels with several restaurants in them can push offers to customers as they walk by a restaurant, such as ‘come in for a three-for-one dinner,’ using beacons running on Bluetooth or Wi-Fi,” says Asif Khan, president of The Location Based Marketing Association (www.thelbma.com).
“They could also push a review of a restaurant or a video of the spa as the person walks by it.” “The beacon technology allows us to understand who is in the building and to respond,” he explains. Garavuso is currently researching companies that can meet the needs of his company. 10 Ways Location-Based Marketing Will Evolve in 2015 | Larry Alton. Smartphones have grown increasingly more sophisticated in recent years, allowing consumers to do everything from buying a new outfit to watching their favorite TV shows. It’s clear mobile technology will only continue its gradual domination of the technology landscape in 2015, with consumers moving toward mobile over PC.
Marketers have already shifted focus to reaching consumers on the devices they use every day. In 2015 this will become more important than ever, according to Julie Ask of Forrester Research. Location-based marketing is one of a few major focal points for marketers in 2015. Using technology built into today’s mobile devices, marketers are finding innovative ways to reach out to customers. 1. Starbucks has already announced plans to roll out its new ordering app nationwide in 2015. 2.
In its report on location-based marketing, Cisco noted that coupons are currently the most popular application of this marketing technique. 3. Holding a big event? 4. 5. 6. 7. 8. 9. 10. 4 Reasons Location-Based Services Will Become a Thing Again in 2015. Here’s an experiment: The next time you head out to lunch, compare the restaurant’s icon on your mapping application to the location on the door. The odds are that the icon will be at least 20 meters away from the door itself.
For a consumer, that’s not going to stop them from finding lunch. But that margin of error presents a major hurdle for marketers as they look to use location data to not only target ads, but measure their effectiveness as well. The algorithms which marketers use to analyze location cannot tell whether we intended to go to a McDonald’s on the corner or the gym next door. The good news is that the technology, which smartphones use to determine where we are in the real world, is improving.
Here are four trends that will help push location-based services forward in 2015. Developers are still in the early days of figuring out how well passive visit detection works and how ad networks can take advantage of this ‘visit’ point. Michael Chasen is CEO of SocialRadar. Mobile Marketing is Huge in 2015 So Take Advantage With These Tips.