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10 Business Writing Tips Learned from the Trenches. Writing is an arduous process that seeks to bring abstract ideas into the tangible world.

10 Business Writing Tips Learned from the Trenches

Writing is valuable. You give voice to your team, help to your customers, and benefit by getting thoughts to page: writing doesn’t just transfer ideas, it creates them. Since good words are worth much and cost little, choosing the right words is worth the price you pay in time (and sanity). At Help Scout we look at the quality of writing through the same demanding lens we use to evaluate the quality of code. I certainly don’t have this writing thing figured out—not even close—but thanks to the gracious feedback from readers, here are a few signs that your writing is heading in the right direction: 1.) 2.) 3.) 4.) 5.) Can We Make Pop-ups a More Neutral Experience for Readers? - Gregory Ciotti - Email subscription “pop-ups” are one of those low-controversy topics that gets everyone in an uproar.

Can We Make Pop-ups a More Neutral Experience for Readers? - Gregory Ciotti -

You know the deal — it’s easy to have an opinion, so the crowd pulls up their armchairs and fires away (time for me to get in on this! What are you blind ref!). Essays on tech, growth, and startups at @andrewchen. How to Grow Your Email Marketing List to 5 Digits and Beyond. Email is a proven method for reaching prospects and cultivating long-term relationships with customers.

How to Grow Your Email Marketing List to 5 Digits and Beyond

You probably know it has one of the highest ROIs across online marketing channels, especially when used in tandem with social and search. Plus, email provides greater visibility compared with fleeting tweets and the fractured attention spans on Facebook. The big question is: How can you capitalize on email’s best features to grow your audience and generate more leads and sales? Here are 7 ways to do exactly that: 1. Many sites downplay email signups in favor of social media icons. Besides, how do those buttons grow the one list you actually own? But you own your email list, so put those sign-up forms where visitors will see them and be compelled to use them.

Example: SocialTriggers.com positions its email opt-in forms all around the primary content window: across the top in the header, in the right-hand sidebar, and below every blog post. Some marketers might think that’s overkill. 2. 3. Content Marketing Coup: How Social Media Examiner Grew Its List 234% Just two years after the launch of Social Media Examiner, founder Michael Stelzner has plenty to be proud of.

Content Marketing Coup: How Social Media Examiner Grew Its List 234%

He runs one of the world’s top business blogs, with an email list of more than 124,000 and growing, plus over 450,000 visitors per day. He also recently published his latest book, Launch: How to Quickly Propel Your Business Beyond the Competition, that details his strategy for developing new business initiatives.

This got us curious. We wanted to learn more about his approach, and share ways that you can apply it, so we spoke with Stelzner about his book, the success of his site and the importance of email in an effective content marketing strategy. Get the Special Report, Hear the Interview. From 0 to 1000—How I Grew My Mailing List, Fast. My Secret Formula for Building a Massive Email List [Webinar] I’d like to invite you to join me for a free, LIVE Webinar on Monday, May 19th at 9:00 pm Eastern Time (8:00 pm Central, 7:00 pm Mountain, 6:00 pm Pacific).

My Secret Formula for Building a Massive Email List [Webinar]

It is the answer to the number one question I am asked about building a platform and having greater influence. The Answer to the #1 Question I Get Asked About Platform Building Monday’s Live Webinar is now full. However, we still have room in Tuesday’s scheduled replay. If you attend, you will still receive the special bonus, as if you attended live. In this webinar, I will share a “My Secret Formula for Building a Massive Email List: Step-by-Step Instructions for Growing Your Most Valuable Online Asset.” Register for My Free, Live Webinar!

Don’t Be Seduced by Vanity Metrics An email list is more important than: The number of unique visitors your website gets The number of fans you have on Twitter, Facebook, or other social media networksThe number of comments your blog posts get The truth is, these are just vanity metrics. Until I did. How I increased my email list subscribers by 532% in 1 month. Email List-Building From the Experts: How to Grow a Massive Email List. Where do email subscribers fall on your list of priorities?

Email List-Building From the Experts: How to Grow a Massive Email List

We’ve recently pushed email toward the top of our most valued sources, and it doesn’t seem like we’re alone in that. While social media might be the hot place to push your marketing efforts, there are many who choose to rely instead on building a valuable email list. And they couldn’t be happier.