Laziness – A Winning Appointment Setting Mentality. Now, before anyone begins protesting about the title above, I would like to qualify the statement first. Being lazy is not about failing to generate any sales leads at all. Rather, it is about generating the best B2B leads in the fastest time possible so that they can have more free time for themselves. This is a useful rule in B2B lead generation in the Southeast Asian region, where pressure is high, and the need to unwind after every call is necessary.
If you do what is required from you (plus the occasional extra), can anyone blame you if you just want to take a break? Another thing you need to look at would be the disposition of ‘lazy’ marketers. Look for people with a lazy disposition, but with an excellent appointment setting history. Of course, you can also try getting the help of professional telemarketing services. 3 Ways To Create Better Appointment Setting Conversations - B2B Lead Generation Company Malaysia. In every appointment setting task that you have to involve yourself in, you also need to remember how to best keep a conversation going.
As long as your business prospects talks, there is a chance for you to generate more sales leads or a closed deal. The only challenge here is how you actually pull that off. For the veterans, having a conversation would be a natural act. But for those new in the game, it helps to know a few pointers to do it right. For example: Create an advocacy – remember Guy Kawasaki’s principle of brand ambassadorship? For the sake of generating good B2B leads, you should do your best to have a conversation with your prospects. Critical Telemarketing Practices That Can Potentially Harm an Appointment - B2B Lead Generation Company Malaysia. When professional telemarketers get caught up in the fundamental norms of outbound telemarketing, they tend to forget how to distinguish which aspects of their style are beneficial and which are detrimental to their goals.
It is important to assess whether a certain action – whether part of a routine or an experimental move – can fulfill its purpose, otherwise it must be unlearned. In appointment setting, especially in business-to-business (B2B) campaigns, telemarketers face the challenge of A: penetrating a target company and its gatekeepers, and B: getting a true Decision-Maker to agree to an appointment. With these goals at hand, it is crucial to appraise the plan of attack so that no wrong move could put all efforts to waste. Reading off a Script.
While newcomers to the telemarketing profession may be pardoned from this mortal sin, seasoned telemarketers should know better. Voicemails. Talking to the wrong person. Business and IT Consulting Malaysia: For a More Consistent IT Appointment Setting Campaign, Aim for Better Engagements. Who in his right mind wouldn’t want cake for dessert? It’s a piece of heaven which requires a minimum amount of effort to produce, hence the expression “a piece of cake”. But this is not the case in B2B appointment setting for IT products and services. But at present, IT companies are spending large amounts of their marketing budgets on lead generation and appointment setting, expecting these investments to deliver the best results. Often, however, they these improvements fail to hit the right numbers that indicate business growth. The problem here is not technical.
Actually, it mainly concerns how well your appointment setters handle their calls. And for the most part, it seems that most IT companies are more focused on getting more decision-makers in the front end of the sales funnel rather than pinning their hopes on quality connections. Ensuring that you sales funnel is consistently filled with qualified appointments means underscoring ENGAGEMENTS. Profile your leads. Attract High End Clients in Malaysia with Appointment Setting. Appointment Setting is one way of marketing goods or services to increase your sales by cold calling, setting qualified appointments for their clients based on their target market. It can be done by having an in house sales team to make calls and look for prospects.
On the other hand, outsourcing to a company who has highly trained and experienced professional appointment setters to do an appointment setting campaign for them is considered as a best investment. One of the industries that are most popular in doing appointment setting campaigns is the software industry. Software companies prefer to do outsourcing because they don’t have enough manpower with the right training and the right facilities to get the job done.
Of course, you let the experts handle the campaign for you. Here are some of the best practices of B2B telemarketing firms that you and your team can use for your next appointment setting campaign. #1: Identify your ideal customer. #2: Make sure you have a complete data. Don't Know the Answers to Prospect's Sales Questions? Fake it. I’ve been trying to get a meeting with the CIO for 2 weeks now and was so happy when I got hold of him on the phone. The conversation is going the way I want it to be. Suddenly, he asked “Can you explain to me in details how your product works and the process on how to install it and integrate with our system?” I’m a salesperson who happens to know about the product I’m selling. However, the technical side of our product is the part in which I knew nothing about. I smiled and paused for almost 5 minutes.
I know he’s interested so it’s too hard for me to mess up now! It was an awkward moment. That’s true. Here’s what to do and how to answer prospect’s question even if you don’t know what you’re really talking about. #1. In telemarketing, being honest with your prospect is important. Example: I’m not the best person to speak with regarding that. Related: 5 Steps Guide on Reaching Out To Malaysian Prospects Effectively #2. This is for your Consultant’s reference. . #3. More product knowledge. Tongue-Tied? 5 Effective Ways to Improve your Telemarketing Skills - B2B Lead Generation Company Malaysia.
In many cases, telemarketers make certain mistakes that can instantly turn off prospects, or simply convince them to opt out from an offer. Mistakes happen all the time, but the bad part of it is that they can produce bad impressions for your brand and can instantly hurt your B2B lead generation and appointment setting. The good part of it is that you can instantly learn from these mistakes so that the second you engage another lead, you will know what to say and what not to say. And while you are learning, be sure to check these tips out for a smoother audience engagement experience. Practice! For newbie B2B telemarketers, this is a no brainer. Use a call script A script is always handy when you have a production quota to meet.
Personalize your calls Too often, call scripts limit spontaneity. Use data profiling A data profiling system comes in handy when you want to learn how best to approach a certain prospect. Don’t sprint. Being too eager can sometimes be counter-productive. Attract High End Clients in Malaysia with Appointment Setting. Outsourcing Appointment Setting Services Is A Great Advantage For Software Manufacturers.
You bought the newest operating system just a few days ago and, today, you found out that there is another version of the same operating system and it is offering you even more benefits compared to the one that you have just bought. This is how fast the development is when it comes to software. If consumers can have a hard time trying to keep up with these developments, how much for the software company that are always on their toes creating new software solutions to their potential customers?
With fast development, those companies offering these various software applications would surely want to be on their toes trying to find more and more marketing methods in order to keep the customers aware of this development. But, they also need to focus more in developing products and earning products sales rather than in generating warm software leads or qualified leads that can give them an idea of what their customers would really want. Appointment Setting Best Practices for Malaysian Training Providers - B2B Lead Generation Company Malaysia.
Lately, Malaysia’s training industry has been regarded as a high opportunity area. In light of an upcoming economic integration in the Southeast Asian region, there is a strong demand for training and skills development as the country prepares to enhance the quality of its labor force. For this reason, training providers need to address the increasing need for skills in areas such as education and healthcare. It is also vital for them to set appointments for leads indicating a desire to enroll. But it is not always easy. As you may very well know, appointment setting as well as lead generation for training providers such as yourself are difficult to undertake. Aside from the intricate processes involved in promoting a training service, strong competition in the market for specialized skills harbors risks of poor ROI and low penetrability. Training providers need wiser and more cost efficient approaches in improving their call campaigns and delivering high quality appointments.
Maximize Every Call: Know the Different Types of Decision Makers - Business Leads Malaysia. Literally, organizations were operated by people making decisions. Different managers plan, organize and control their team by implementing decisions. How effective these decisions are, somehow determines the success of every manager. Managers together with the highest ranking person gather in a meeting to discuss, identify and make decisions in order to solve problems within the organization. Decision making and problem solving are an ongoing process in every company. The decision making process is quite simple. Decision Making Process Evaluation of the current setup. This includes information gathering. Evaluation and Outlining of other options. List down all other options and outline their features and benefits Assessment. During this stage, you need to provide the reason/s why there’s a need to replace or improve within the current setup. Decide.
Choosing the product or service that best fit the needs of the company. Evaluator Their role is very important. They are the: Recommender Influencer. When Less is More: How to Make Prospects Buy From You. Don’t sell to prospects who doesn’t have any intentions of purchasing. Instead, influence them! There’s a big difference between selling to someone and making that someone buy from you. Transcript: Do not ask, “Do you know…,” or it could open the door to “No.” - Ciaran McGuigan, “King of Cold Calling” and a “Sales Guru” Instead. Tip # 1 Identify the real issue why prospects don’t have interest in your product or service. “We don’t see the need to change.” As a sales rep, your goal is to help your prospect see the need to change by asking about their current setup.
Ask… What are you using for your…? Related: How to Make Decision Makers Call Back or Reply to your Email Tip # 2 Put yourself in your buyer’s shoes. Related: Why Listening is an Important Component in Telemarketing Tip # 3 Analyze all issues identified. Ask yourself , “How can I help them that will make them decide to move ahead?” “We can help you with that! Want more sales strategies? Learn more sales and marketing tips today! How To Build Rapport Fast In Appointment Setting - B2B Lead Generation Company Malaysia. Nothing beats building rapport with business prospects. This is the secret to a successful generation of B2B leads.
Rapport is the foundation that supports your interaction with prospects. If you want to be more effective in appointment setting, you have to know how to build rapport. It is not an inborn skill that only a few can do. Rather, it is a set of communication skills that you can learn, perfected every time it is used. First, you to show genuine interest in your prospects. Second, listen carefully, picking up phrases and key words that your prospects likes to use. Third, observe how they prefer handling information. Breathe at the same time with your prospects. Next, keep a an eye on the prospect’s underlying intentions – their real aim. Another tip you need to remember your mannerism. Lastly, show respect for their time, energy, and money. While these can be really effective marketing tips, you should remember that not all of them can fit your needs.