Digital, LED and LCD Advertising Displays - Lark Visual. 8 Reasons Why Digital Advertising Works For Brands. Eight Reasons Why Digital Advertising Works For Brands. The 4 Digital Advertising Trends That Are Reshaping Advertising. People know a great ad when they see one, but getting that ad to right people at the right time is an art unto itself.
As innovation in advertising technology renders old tactics obsolete, it also opens new opportunities to reach your audience. The central questions in digital advertising today are: Where will people listen? What content will they engage with? How do I reach them? The answers are key to understanding four trends that are shaping the industry. What Are the Benefits of Display Advertising? Examples of Digital Advertising. Top 10 Benefits To Online Display Advertising by Angus Dean. Digital advertising may be top media category in 2016: Report. Digital advertising is expected to become the No. 1 media category in 2016, according to a comScore report released exclusively to CNBC on Thursday.
Revenue for the category totaled $49.5 billion in 2014, up 16 percent from the previous year, the report said. The first quarter of 2015 had $13.3 billion in revenue, also a rise of 16 percent from the year-earlier period. Digital advertising is now equal to about 80 percent of TV ad spend and is forecast to surpass TV next year, comScore said.