Effectively organizing hashtags on Instagram: a study of library-related captions. Ming Zhan, Qin Yu, and Ji Wang Introduction.
Little scientific attention has been paid to outlining the communicating function of hashtags on Instagram. The present study aims to fill this gap by analysing hashtag organization. Practical insights into user engagement, community building, and big data utilisation in the context of libraries are discussed. Method. Introduction Instagram is a mobile application (for the Apple iOS and Android operating systems) that enables users to create appealing images from their mobile phone photos and to conveniently share these images with others on their social networks (Salomon, 2013). The evolution of social media has gone from text-intensive services, to message-based services (e.g., Twitter), to networking services (e.g., Facebook), to image-based services (Stuart et al., 2017), in which Instagram plays an important role.
How should hashtags be organized to increase likes and comments on library-related Instagram posts? Literature review Discussion. How to Produce High-Quality Videos for Social Media. Tweeting for libraries: a handful of useful tools and examples — Ned Potter. I ran a webinar on building engagement on Twitter during this strange lockdown times we live in, for the Living Knowledge Network run by the BL.
I ended up finding some useful tools and examples I’d not seen before as part of the research for it, so I thought I’d share those (and some classics) here, if you’re interested… Tweeting images is good: 80% of social media use happens on mobile devices, people scroll at speed - images help slow them down and engage with your stuff. (That said, I see some libraries including an image with literally every tweet. Conversely I actually wouldn’t advise this as it reduces the impact of all of them. Think of images as punctuation to your timeline, rather than the words.) The short version of resizing is, make your images 16:9. Going a step further with this, check out @nanobop’s really handy guide to posting multiple images in the same tweet. Social media ideas for your school library – Softlink. Virtual Library Programmers–Heads Up! Here’s a Super Easy, Step-by-Step Plan to Establish a Style Guide for Your Library Videos. There’s a trend in library marketing now.
Tweeting for libraries: a handful of useful tools and examples — Ned Potter. Now is the Absolute BEST Time to Prove Digital Promotions are Essential for Library Marketing. Here’s How to Gather Evidence. I had a wonderful conversation with a librarian from Canada this week.
She heads technical services at her library. We were brainstorming about ways to market her library services, programs, and collection during the COVID-19 shutdown. And we both realized something. The pandemic is awful and scary. But it also affords one big opportunity for librarians and library marketers. Now is the time to prove the value of digital promotions The Marketing Rule of 7 states that a prospect needs to “hear” the advertiser’s message at least seven times before they’ll take action to buy that product or service. What does the Marketing Rule of 7 have to do with your library? In fact, if you’ve been thinking of slowing down the communication you do right now, don’t. You should be sending more email to your cardholders. And, if we take this unique moment to gather data to prove that our work yields results, we can provide solid evidence of our worth in the community. Measure virtual program viewing. Social Media Image Sizes 2020 Guide. What The Library Means To Me.
It is commonly stated that the library is a safe environment where everyone who enters is treated equal, and where individuals’ goals can be achieved.
Libraries are known as ‘tech hubs’ a place full of resources, and furthermore, a facility to cultivate and make dreams a reality. Libraries are used by families, students, teens, employed, unemployed, business owners and everyone in-between, each one perceives the library in their own unique way. Vote Now: NYPL's Insta Novels Nominated for Webbys. Updated April 23, 2019: Great news!
NYPL Insta Novels won in three categories of the 2019 Webby Awards, including a People's Voice award in Best Use of Social Media! Thank you for all of your votes! The New York Public Library's Insta Novels program is thrilled to be nominated for three 2019 Webby Awards. The Insta Novels program, created by independent advertising and creative agency Mother in New York and developed in partnership with the Library, aims to make these stories more widely available, reach new audiences, and turn a space for fleeting interactions into one for immersive reading.
Libraries and social media: Not your grandma’s library. Last summer, the New York Public Library wanted to make classic literature more enticing to young readers.
You know, readers who are more likely to scroll through a text message than turn a page. So the NYPL created "Insta Novels," digitized versions of classics designed to be read on a smartphone. Lewis Carroll's Alice in Wonderland was the first classic to get the treatment. Others, including Charlotte Perkins' The Yellow Wallpaper and Franz Kafka's The Metamorphosis, were hot on Alice's heels. The books, complete with art and animation, are available on the NYPL's Instagram page.
The project, which included New York ad agency Mother, proved a huge success.