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On Choosing Type. First Principles Typography is not a science. Typography is an art. There are those who’d like to ‘scientificize’; those who believe that a large enough sample of data will somehow elicit good typography. However, this sausage-machine mentality will only ever produce sausages. Before we get to the nitty-gritty of choosing type, let’s briefly talk about responsibility. If you’ve understood the above two paragraphs, then you’ll know that what follows is not a set of rules, but rather a list of guiding principles.

Sans or Serif? In my opinion, a lot of time is wasted attempting to prove that one is better than the other for setting extended text. Rather than write another ten paragraphs on this topic, I’ll simply say that we read most easily that which we are most familiar with. Guideline One: honour content This, of course, should be every typographer’s mantra. [typography] is a craft by which the meanings of text (or its absence of meaning) can be clarified, honored and shared…. Type terms. Great New Typography Design Inspiration - 51 Examples. The visual culture that surrounds you relies strongly on typography: movies, magazines, posters, packaging designs and websites. Designers treat this idea as a solid base for their whole work and are aware that typographic experience is as emotional as any pictorial masterpiece.

What people, not only designers, should know is that type is not only movable, but it also has the power to move and that is really important when considering a typographic design because you’ll have more chances of sending a message than with a simple design that doesn’t focus on typography. In hopes that I will support this typographic movement, I am delivering to you today an article with 51 new examples of great typography to inspire you and understand how powerful typography can be.

Big issue Grammar Insert coin to play 3D Ribbon Baron’s Ball 2012 Catalog Vampire weekend Geometry Oyster boy Hello again Pablo Picasso Polska Kuchnia Book of lions Damnfineprints With you Less is more Whatever you like Thinking of you Terms Values. 10 rules for Better Typography Design Design Article. One of the biggest things I have seen destroy a nice design is bad use of typography.

A block of text should be inviting to read and not look like a chore. I'm going to provide a few principles and tips to help you avoid a lot of common typography mistakes. This isn't a comprehensive article on the art of typography, it's more of a "quick tips for better type design" kind of thing. I don't like to use the word "rules", because it makes people think they will go to jail for breaking them.

I prefer the term principles, because they are a guide to help, not hinder you from great looking design. Remember these aren't set in stone, they are suggestions, but as they say, "You first have to know the rules before you can break them" Too many type faces One of the biggest mistakes that people make, is to use too many typefaces and styles. Consider keeping color, spacing etc, consistent or it looks like drunk flies walking all over the page. Spacing Be careful not to crowd the typography. Alignment. Free Font Websites. Graphic Design Tutorial: Typography and Design.