Smart Ways to Generate Quality Leads for Disaster Recovery Solutions. Providers of disaster recovery (DR) solutions know all too well what their clients want.
Ever since data loss and system downtime became threats to operational continuity, businesses are willing to invest in advanced DR solutions as a way to maintain efficiency and lessen the high costs of recovering affected data. To offer a recent development, the need for sophisticated DR services proves to increase each year as data security becomes a highly important issue associated with profitability. In a study by Zetta.net, about 97 percent of business owners say they are currently implementing a DR program. Furthermore, 31 percent are planning to use a new DR strategy some time in the future. As they plan to update their products to meet this demand, suppliers of DR services opt to develop more effective methods to search and acquire the leads that need such products.
It is a given fact, however, that IT lead generation is not an easy task as it demands a great deal of time and effort. Research. Why Businesses Need IT Consultants. Taken at face value, the question isn’t as rhetorical as it sounds.
I mean, why wouldn’t companies just solve their own problems themselves? Surely, there’s somebody in the office whose opinion is sensible enough to merit conformity. But before we answer the question let’s first define the role of an IT consultant. Sales Keywords and Phrases That Catch Prospects' Attention. How to Boost Your Email Open and Click Through Rate. Blogging Tips to Generate More IT Leads. Technology companies are intensifying their marketing campaigns this year, with a large spike in budget allocations for social media being a testament.
According to Salesforce’s 2015 State of Marketing, at least 70% of B2B and B2C entrepreneurs (including those from the IT industry) will increase their spending for social media advertising. Blogging is many such social tools that have a considerable influence over effective IT lead generation. Most IT and software companies reported to have gained at least one customer using their blog. With regards to quality of IT leads, blogs trump all other social media platforms, which is all the more reason why companies should focus their social spending for that particular area.
Aside from leveling up social media campaign expenses, there is also a need to harness several other ways to enhance blogging for lead generation and appointment setting. Make your design nifty yet simple. Diversify your content. Offer an effective CTA. Make them jump. The State of Digital B2B Marketing: Stats You Should Know. If you have a marketing team that depends on all things digital – email, social media, paid/organic search – then you would want to know the current status of your chosen marketing channels.
More and more marketers are gradually leaning towards ditching their traditional channels and betting more of their resources on digital marketing. But is that move really worth it? Based on the data from various surveys assembled by Conductor.com, these are the summarized findings in all the major digital marketing channels: SEO: 54% discover new sites this way; just behind email for qualified leads, 36%Email: 51% discover new sites this way; tops for qualified leads, 40%Social: 32% discover new sites this way; tied with paid search for qualified leads, 18%Paid Search/SEM: 18% discover new sites this way; tied with social for qualified leads, 18% On top of that, these are the other notable findings – from the same Conductor.com study – as presented in an infographic posted on MarketingLand.com: Generate More IT Leads with these Four Key Elements. When it comes to IT and VOIP products, B2B lead generation plays a key role in ensuring that businesses gain optimum leverage.
High profile business partners are out there, willing to invest for solutions that can give the best possible benefits. And as a service provider, you should be able to efficiently reach out to them through an effective lead management infrastructure. Anyone can agree that marketing IT solutions are difficult if not confusing. The industry has its pitfalls, and it gives a higher chance of success to have a better understanding of the trends that dominate the market. Acquiring more IT leads definitely comprises every marketer’s agenda. One should not look far, though.
Blogging. Direct Mail. Social Media. Content. 6 Helpful Lead Generation Strategies for Healthcare IT. Industry Insights: Fixing What’s Wrong With B2B Healthcare Marketing. A Marketer’s Survival Guide to Building Rapport. About ITSalesLeads - Qualified IT Leads. ITSalesLeads is a privately-owned company established in 2004, specializing in appointment setting, lead generation, lead nurturing, and telemarketing business list building for IT products and services providers.
Unlike other lead generation companies, our industry-focused and highly targeted market coverage ensure our clients access to top IT decision makers in the industry including IT Directors, Chief technology Officers, and Chief Information Officers, making us the most efficient IT lead generation services provider in the world. Our telemarketing lead generation strategy is built on a time-tested business model which is clearly differentiated and economically attractive. Our customers get IT sales leads that are relevant to their marketing campaign and nothing else. ITSalesLeads callers and lead quality analysts are highly experienced senior-level telemarketing professionals with intensive understanding of IT business drivers, problems, and enterprise buying decisions.
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