Automotive Internet Technologies
Team up with our automotive BDC consultants to strengthen your dealership in areas like BDC training, BDC internet sales & more to maximize profit and customer service.Automotive Internet Technologies Inc was founded in 2002
<br/>Proactive Automotive BDC Dealership Solutions, OEM Digital Programs — We're AIT. We deliver. We recently participated in the GM Compass meetings being held throughout the United States.
During these meetings, it became obvious that the factory is expecting dealerships to spend more and more on Internet and BDC related items, and yet very little credible information was offered to help dealerships learn what they can do at the store level to make sure these investments pay off for them. Our philosophy at AIT has always been simple: When dealers are required to spend on opportunities, they also need to make sure they're investing in results. Having a well-trained BDC/Internet team using the right techniques and processes can insure that the money you're being asked to spend on digital and website marketing isn't just going into the black hole of unrealized results. You need to make sure your team has everything they need, including scripts, schedules, templates, process, training, competitor messages, and more, to make these expenses worthwhile.
Best BDC Consulting Services — We're AIT. We deliver. In the last few weeks, I’ve had several conversations with dealers from various markets all across the U.S. about the problems they’re having finding good people for their BDC teams.
Certainly this is a common problem in a lot of BDCs, and I remember well thinking the same thing when I was a dealership Internet BDC manager. We keep hoping that we’ll find a staff of people who will be as motivated and committed as we are, but unfortunately it doesn’t usually work out that way. After all, you selected your management team because they had exceptional qualities, and that’s what made them stand out. Not all of your team is going to be that extraordinary. I’m not trying to say that you should lower your expectations for your BDC reps, but I am going to suggest you make sure that your BDC has processes in place that let you bring new people into a department where they can easily be successful.
The most successful BDCs all have well established processes in place. Automotive Dealership BDC Solutions — We're AIT. We deliver. In the last few months, I've had a lot of client dealerships ask me to meet with companies that propose to deliver a variety of solutions to them.
Some of the people I met were very passionate about what they were selling. They spoke at length about how they were going to show dealerships the right way to do things, and the products and services that were presented to me had very impressive marketing presentations to extoll their wonders. In discussing how they would be used, it became obvious that most of these offerings fell short in terms of how they would work in the real world of an automobile dealership. For example, in one instance I was speaking with a company that had developed a service lane marketing solution that a manufacturer had embraced and was basically forcing its dealers to utilize (and pay for, of course).
I spent 15 years managing dealerships, and I loved every minute of it. There are so many things that we can do better at car dealerships. Automotive BDC Internet Sales Consulting — We're AIT. We deliver. When I was still a dealership Internet manager, we had an expression that we used a lot when we were talking about problems.
“Don’t put a five-dollar solution on a one-dollar problem,” meant that we didn’t want the cost of our solution to be more than what we would gain by solving the problem. I’ve been thinking about this a lot lately when I’ve been looking at BDC and SEO expenses for some of our new clients. In one analysis I did recently, a very aggressive small dealership group was spending $16,000 a month in SEO, website media promotion, website pop-ups, and third-party lead providers. The good news was that they were getting a lot of website traffic, and for the past six months their Internet/BDC team was averaging almost 80 appointments a month, with an average of 42 of them showing up and 23 making a purchase.
The improvement in results was dramatic after only a few months. Automotive BDC Consulting — We're AIT. We deliver. There's more being written every day by frustrated auto shoppers discussing their disappointing online interactions with dealerships while they were looking for a new or pre-owned vehicle, but it isn't often that auto industry experts share these experiences, when they enter the retail arena.
If you click HERE, you can read a very interesting article written by John McElroy, who is a well-respected auto industry pundit working for a variety of Detroit, and national media outlets. Dealers and dealership managers should pay heed to the message John shares that buying a car SHOULD be fun. Unfortunately, this outlook can be changed very quickly when a dealership process seems designed to frustrate a customer's purchase goals, rather than facilitate them. Dealerships who want to survive need to willingly, and enthusiastically embrace a model of customer interaction that is focused on making things easy for the customer, not on making things easy for the dealership.
<br/>Automotive BDC Representative , Internet Sales Experts — We're AIT. We deliver. One of my favorite adages is “Figures don’t lie, but liars figure.”
In our work with dealership BDC and Internet departments, we are often reminded of this when we analyze dealership performance. As a result of the online shopping revolution, dealers and managers are being inundated with many new statistics and measurements, and they are almost always subject to interpretation by whoever is providing them. Automotive BDC Services BDC & Sales Training For Auto Dealerships — We're AIT. We deliver. Automotive BDC Services BDC & Sales Training For Auto Dealerships — We're AIT. We deliver. Automotive BDC Services BDC & Sales Training For Auto Dealerships — We're AIT. We deliver. Protect Your Automotive Dealership With BDC Experts In COVID Time — We're AIT. We deliver. Based on the feedback we’ve been getting from online shoppers, it’s becoming more and more obvious that pandemic concerns are having a significant impact on what prospects are willing to do, and what their dealership expectations are.
Accordingly, we’re working on incorporating a strong message of your dealership’s commitment to offering prospective purchasers a safe and convenient shopping, buying, and servicing process that exceeds their expectations. Below you will find a list of things that have been suggested by online shoppers as being important to them when they are looking for a dealership to purchase their next vehicle from. It’s interesting to note that a number of these things have been an essential part of a strong BDC’s process for quite some time, but they have taken on even greater importance as prospects demand a new, safer, and more efficient vehicle shopping experience.
Is all your inventory listed on your website and updated daily? Auto Dealership BDC Training — We're AIT. We deliver. “This is the third month in a row that we’ve led our region for Internet sales, a long way from the days when we weren’t even on the list.
AIT has been a great partner to us, and I can truthfully say I’ve never worked with a company that was so committed to our success.” — Sales Manager, Michigan “I didn’t think we could get such good results in such a short period of time. I really appreciate that you did everything you promised to do and overcame some pretty stubborn managers and salespeople to do it. The team is excited now and everyone’s on board for the first time ever.” — Dealer Operator, Florida “The ongoing support makes all the difference to me.
. — Dealer Operator, California “We’ve really appreciated being able to work with people who actually understand how things are in a dealership. General Sales Manager, Louisiana “Thanks for your hard work, from helping us find the right people, to fixing the problems in our CRM, to all the training for our BDC and sales team. Automotive BDC Expert Services & Support — We're AIT. We deliver. Automotive BDC Expert Services & Support — We're AIT. We deliver. Automotive Lead Handling Training, Outsourced Automotive BDC Services-AIT. Automotive Dealership BDC Phone Scripts, BDC Email Templates-AIT. Auto Dealership BDC process, Car Dealership BDC Training-AIT. Automobile Dealership BDC Experts, BDC Internet Sales Consultant-AIT.
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