In-Store Tech, Sales Driver or Hype? LONDON, United Kingdom — Against the backdrop of a 22-foot screen playing lush campaign and runway videos, impeccably dressed staff members sit with shoppers at Burberry’s high-tech Regent Street store tapping customer profiles onto their iPads.
The flagship is arguably the world’s most technically innovative store and the brand’s much-discussed strategy to integrate the digital and physical worlds has set a bar for retailers everywhere. But Burberry is by no means alone. Slick digital technology — including the use of virtual mirrors, digital screens, RFID chips and iPads — is fast becoming a feature of store environments across the pricing spectrum, from luxury flagships to fast-fashion emporiums. Fashionotes - The Use Of Digital Technology In Retail Stores.
Browse:Home/New Media/ The Use Of Digital Technology In Retail Stores By Jessica Moy on May 16, 2014 Technology is going to change the way you shop within the next few years.
Bonobos opens stores that don't sell anything. USA TODAY's Oliver St. John visits a Bonobos Guideshop to learn how they aid the online clothing store's shoppers. WASHINGTON, D.C. — Folks who walk into a Bonobos Guideshop can't help but notice one thing: There's hardly any merchandise. That's on purpose. Bonobos, (say "bu-NO-bos") Guideshops are men's clothing stores that basically don't sell anything. Customers can try stuff on for size, put outfits together and get advice from salespeople. Digital table tops and changing room selfies: 5 retailers embracing in-store technology. THE FUTURE OF RETAIL: 2014 [SLIDE DECK SAI] Birchbox Keeps on Growing, Raising $60 Million in Funding. After breaking onto the beauty scene in 2010, Birchbox has come to be known as something of a wild success in the world of sample subscription startups.
And it's about to get even bigger: The startup has raised $60 million in venture capital funding led by Viking Global Investors, en route to opening its first brick-and-mortar store and making further moves internationally. Birchbox has now raised a total of $71.9 million and generates $125 million in sales each year, according to Fortune. The company as a whole is worth $485 million. Mannequins Make a Comeback. How Tablets Are Optimizing The In And Out Of Store Experience With Retailers. Portability, versatility and increasing computer performance of tablets are bringing completely new experiences, changing how we enjoy entertainment, shop, gather information, communicate and blend our digital and real worlds.
This series by PSFK and Intel explores how improving tablet capabilities are changing the status quo in many aspects of our lives. Shopping from a mobile device was a farfetched notion for most people just five years ago, but today it’s not uncommon to use a smartphone or tablet to shop then buy something from virtually anywhere. Retailers are reacting by becoming more digital, interactive and even social network savvy in order to meet new demands of mobile technology equipped shoppers. While their use as personal devices is feeding the trend, tablets are playing a bigger role both in online shopping and inside restaurants and retail stores.
Sheer numbers don’t tell the story about innovation that is occurring as the tablet market matures. Audace - La nouvelle stratégie retail de Nike. How Beacon Technology Could Change the Way We Shop. Are shoppable videos the future of fashion? Fashion Are shoppable videos the future of fashion?
The fashion world is made of trendsetters, early adopters, and well, we’ll just skip all the rest. On Instagram, a Bazaar Where You Least Expect It. How tracking customers in-store will soon be the norm. At the Fairson's department store, managers can measure the number of people who walk past the store, the number who come through the front door – and this information includes whether or not they went in immediately or were convinced by the shopfront.
Once shoppers are inside the store, managers can find out how many of them walked up to the second floor and compare with the number of people who took the journey to the second floor last week. If more people have gone up this week, they'll probably conclude that the marketing banners that they put up towards the beginning of the week are working. In this scenario, Fairson's is imaginary, but this technology is very real. Euclid Express, Pradux, Mallzee. LONDON, United Kingdom — “Twenty years from now it will be bizarre if you walk into a store and the store doesn’t know who you are,” say veteran technology journalists Robert Scoble and Shel Israel in Age of Context: Mobile, Sensors, Data and the Future of Privacy.
Indeed, the authors believe that the kind of personal data and analytics that have transformed retail on the web are set to have a profound impact on the physical shopping environment. In a Digital World, Physical Retail Matters More Than Ever. NEW YORK, United States — With digital commerce attracting a lot of attention, it’s sometimes easy to forget just how valuable physical retail remains.
While tech gurus like Silicon Valley entrepreneur and venture capitalist Marc Andreessen may predict the impending doom of offline stores, there’s no evidence that, in the highly tactile fashion industry, sales at physical retail stores will not continue to dominate as a proportion of total sales volume. In fact, while Emarketer predicts that e-commerce in the apparel and accessories market will grow at an astounding 17.2 percent annually between now and 2017, one would be hard-pressed to find reliable projections that show offline sales accounting for less than 75 percent of total apparel and accessories sales for the foreseeable future. La Revue INfluencia / Quelle feuille de route pour le commerce de demain ?
Le parcours client a longtemps été dessiné de manière linéaire : les points de contact classiques (télé, print, radio) étaient un « stimulus » pour emmener en magasin, le seul point possible de l’expérience marchande.
L’expérience était ainsi « lockée » car c’était uniquement à ce moment que le premier contact avec le produit était à l’origine du déclenchement d’une intention d’achat. La Revue INfluencia / Centres commerciaux nouvelle génération : créateurs de liens. Devant la montée du e-commerce, on avait prédit leur déclin.
Le concept de centre commercial paraissait presque « has been ». On disait que les consommateurs avaient perdu le plaisir d’acheter. Qu’ils ne jureraient plus que par Internet. Nine facts marketers should know about the psychology of shoppers. Ray Ban ouvre un concept store connecté à vos réseaux sociaux. LE CONCEPTRay Ban ouvre un concept store à Londres, situé dans le quartier de Covent Garden, dont le design a été confié à PureSang. C’est en sous-sol et avec des matériaux simples comme le métal, le bois et la présence de nombreux miroirs que cette boutique devient un lieu d’authenticité pour la marque. Les lunettes, exposées dans des cubes suspendus appelés « Cube Code », s’affirment en créant rigueur et dynamisme. La boutique utilise un miroir virtuel connecté, une technologie déjà présente sur leur site internet, qui permet d’essayer tous les modèles de la marque en réalité augmentée et de partager les photos sur les réseaux sociaux.
Il fait bobo à Marseille. M le magazine du Monde | • Mis à jour le | Par Lisa Vignoli « MEILLEURE VILLE DE L'ANNÉE » avec San Francisco pour le magazine anglais Wallpaper, "capitale secrète de la France" pour le New York Times... Depuis 2013, Marseille semble avoir décroché son label de ville en vogue, entraînant la naissance d'une tribu identique à celle que l'on croise dans toutes les grandes métropoles : les bobos. 10 ways how augmented reality can help retailers.
Daria Gaioshko is product marketing manager at Augmented Pixels By Daria Gaioshko Innovation trends nowadays influence significantly the brand’s marketing strategy. Not surprisingly, mobile devices have become a vital element of the sales process, especially in decision-making. Following the trend, augmented reality has emerged as an innovative tool that allows brands to interact with consumers on their mobile devices. AR creates a new digital experience that enriches the relationship between consumer and brand and can be used in any location, be it PC at home, mobile devices or kiosks in stores.
Retailers have traditionally relied on print advertising campaigns or other media to promote products. Integration of augmented reality in marketing efforts aims to build consumer relationship, boost sales and add value to the shopper experience. Ne dites pas à ma mère que je tiens une boutique, elle me croit pianiste dans un bordel. Qui ? The global retail store is dead, claims BCG. Prada space at Dover Street Market New York NEW YORK – New York and Milan were among the global cities ranked as “understored,” meaning that there there are too few stores to meet consumer demand, while Beijing, Bangkok and Chengdu, China were among the global cities ranked as “overstored” in a new report from the Boston Consulting Group.