"health claims. I thought the “Treats ED” juice claim in this cartoon was an exaggeration until I learned that the FDA warned POM Wonderful last year to stop making that exact claim.
The FDA also sited POM for claims related to LDL cholesterol, promoting a healthy heart and prostate, reducing the length and severity of colds, and slowing prostate tumor growth. There’s a health claim arms race underway in food marketing. One of the fastest growing food categories today is functional foods, which are fortified to give extra health benefits. Functional food marketing can help breathe new life into an established brand. But there are risks. Kapferer Model Brand Identity Prism.
www.emgad.com/casestudies/TropicanaCaseStudy.pdf. Welcome to the New EMG - Leaping forward the agency model. Les Cristal Competitions. Packaging Redesign : The Truth About Tropicana, or How to save $100,000,000 Using Observational Research. Dear Mr.
Neil Campbell, President, Tropicana North America RE: The Truth About Tropicana We all make mistakes, so no one can blame you for saying that the Tropicana repackaging re-call was a concession to noisy bloggers and social media outcry amongst passionate Tropicana fans.