Internet Marketing In China. The Chinese economy stands as the second largest in the world, behind the USA. Much of the world’s manufacturing is Chinese, and there is a massive, and quickly growing, consumer market place within the country that is beginning to enjoy the trappings of the country’s economic growth. The online world is huge in China. Google has not been able to penetrate this mammoth economy as effectively as the rest of the globe, though there is evidence that many Chinese businesses are impressed with its analytics and the access to information that doesn’t currently exist with their Chinese equivalent Baidu. Google currently holds about 18% of search engine traffic. Baidu is the main search engine provider for China and over the next decade will look to secure this hold despite the advances of Google into its territory.
It currently holds about 80% of the current Chinese internet traffic, some 500 million searchers. Let’s Look At Some Facts! Baidu, SEO & Internet Marketing Social Media Your Websites. People Actually Use QR Codes (In China) Mock the lowly QR code as you may. But people actually use it. In China. We already knew that QR codes were popular in Japan, but they never quite took off in Western markets. However, they are finding new life in the world’s biggest market as consumers scan codes to find friends on Tencent’s WeChat messaging app or follow accounts on Sina Weibo.
Today in Kleiner Perkins partner Mary Meeker’s always anticipated data dump, she had a few slides showing how QR codes are taking off in China. The number of codes scanned per month is up by fourfold year-over-year in China as people are using them to pay for goods, exchange information or redeem promotions and coupons. China is now seeing 9 million QR codes scanned every month up from two million per month a year before, according to a local QR code study Meeker cited.
I myself witnessed such behavior in Beijing a few weeks ago. Meeker showed how QR codes are even being used by the U.K. embassy in Beijing. Think you’ve got China figured out? Think again. June 2012 At the heart of many recent conversations about globalization is speculation about which countries might be worthy of joining the BRIC economies in the ranks of elite emerging markets. Indonesia, perhaps? Or Mexico? South Africa and Turkey are also mentioned as candidates. However, a more pertinent question might be whether, from a purely economic perspective, Brazil, India and Russia belong in the same league as China in the first place. In 2010, China accounted for 23 percent of emerging-market gross domestic product, more than the remaining BRICs at the time combined. Look beyond the national numbers as well. The sources of China’s growth are also broadening. Ambition vs. actionAs the world watches a major leadership change play out in China, this might be an opportune moment for Western companies to recalibrate their business goals for the country—particularly in the context of their strategies for emerging markets as a whole. 1. 2. 3. 4.
R&D is a good example. 5. To Top. What is the Difference Between Chinese Netizens and US Net Users? Quora | January 29, 2013 This question originally appeared on Quora, and the answer that follows was provided by Linus Chung, an avid user of Chinese and US internet products; he has lived in China for over three years, and is a former tech/internet VC. Some of my observations on how Chinese internet users differ from US internet users: Behavior: * Use of mobile Internet more prominent: In China, there are 538 million internet users, but over 1b mobile phone users. Some analysts estimate that the adoption of the internet lags mobile phone adoption by 4-5 years. With this in mind, Chinese users don’t see the mobile phone as something to use to check the internet when they are away from their computer, but many perceive it as their primary device for communications.
. * Less frequent use of real names on profiles: Chinese users tend to use aliases for their online personas. This phenomenon carries over to the internet. This question originally appeared on Quora. Meet the new Chinese consumer. February 2013 During the past three decades, profound social, economic and cultural changes in China have converged to create a consumer market that is unlike any other. Complicating matters is the speed at which the market continues to evolve. To win the hearts and wallets of Chinese consumers, local and multinational firms alike need to master a new art that combines the ability to generate meaningful consumer insights amid unprecedented change with the agility to act on those insights quickly and proactively.
We refer to it as art because it requires not simply applying tools and science but also sometimes embracing unconventional and counter-intuitive approaches. Along with the promise of opportunity, these approaches come with a certain amount of risk as well. CounterintuitiveOver the past several years, Accenture studied the behavior of consumers in China to gain a better understanding of the sales and marketing approaches that resonate in that country. 1. 2. 3. 4. 5.
To Top. Weaknesses Or Strengths in China Web? The Answer from PopCap China. There are tens of foreign Internet companies failed in China, and you don’t need me to repeat those stories. Why? You may complain about the highly competitive market, the Chinese management style, the ‘Cheap’ copies etc. Some of you may consider these as sort of Weaknesses in China. But James Gwertzman, GM of PopCap Asia/Pacific who has been running PopCap China team for over 4 years, has his own understanding of these points.
They are actually Strengths, not Weakness, James said so, at Global Mobile Game Conference, Chengdu. Understanding the local culture is one thing, but learn to adjust your mindset then manage to turn weaknesses to strengths is way more important for a foreign company’s success. The photo below tells James’ insights: