Social Media Stats Every Social Marketer Should Be Aware Of. Before going to the battlefield soldiers must be fully aware of the terrain in order to quickly spot the strategic locations that will put the entire army to the advantage over the enemies.
In social media marketing, marketers should also know some statistics of the industry to better position their products to the right market and to remain competitive. Each social network provides different opportunities for you to grow your business and to widen the visibility scope of your company. While some social sites are highly favored by young individuals to stay connected with friends and relatives, there are networks that mainly consist of business professionals and large companies thereby providing excellent venues for you to forge partnership with other marketers to leverage on each other’s strengths.
Now here are some stats: Going Global: Insights for International Social Media. A couple of significant changes in social media and digital marketing have taken place this year: the number of requests for services coming from outside of the United States – in addition to the expressed interest of U.S.
-based companies wanting to address social media internationally. Believe it or not, some have attempted leveraging automated translation services as a potential solution to managing social media efforts. Please don’t even try this. As Zach Fishbain (interviewed later in this article) also says: China bans US & Intl. Social Networks. The best part of a social networking site is that it lets you keep in contact with others all over the world.
You can poke other Facebook users across the continent, link a YouTube video to someone around the globe, or update your Wordpress blog for international readers. Unfortunately, there are times when censorship gets in the way - and it isn't an uncommon occurrance. Believe it or not, some countries can ban (and have banned) a number of social networking sites several times within in a couple of years for different reasons. Some of them get unblocked a few days later, some don't. Global Social Media Trends in 2013. As former advocates of the Mayan Apocalypse could no doubt tell you, predicting the future isn’t an exact science.
We made it through 2012 without facing an apocalypse, and now thoughts are turning to what might happen throughout the rest of 2013. In social media terms, the future is rarely predictable. Many people were caught unaware by Pinterest’s explosive growth over the last year. There will always be surprises, but there are also some emerging and continuing social media trends that we can both track and predict with a certain degree of confidence. Emerging Markets Social media usage is set to rise everywhere over the next couple of years but growth will continue to be far higher in emerging markets, as Internet penetration and more sophisticated forms of online engagement continue to catch up with those in more established markets.
The two single biggest emerging markets in 2011 and 2012 were India and Indonesia according to eMarketer figures. Mobile Growth Multimedia Engagement.
World Social Network Map- Facebook Dominates. Every June and December, social media strategist Vincenzo Cosenza updates his “world map of social networks” to show what the most popular service is in every country around the world.
The latest update, for December 2012, reveals that we’re down to just five top social networks, and that Facebook now dominates 127 of the 137 countries worldwide tracked by Alexa. With over 1 billion monthly active users, more than 600 million of which are mobile, it’s not surprising that Facebook has retained its number one spot. If anything, the service has all but ran out of countries to conquer: it now faces the tough battle of unseating very popular local competitors in countries where governments block the site. Nevertheless, Facebook’s continued dominance is mainly thanks to growth in Asia where it has some 278 million users, according to the Facebook Ads Platform, recently surpassing Europe’s 251 million as the largest continent on the site. Local vs International Social Media Marketing.
Global Social Media Trends in 2013. The Top 15 Social Networks Worldwide [STATS] Having blasted through an impressive one billion active users last October, it will likely come as no surprise to anyone reading this blog that Facebook is the biggest social network on the planet, and will likely remain that way for some time.
![The Top 15 Social Networks Worldwide [STATS]](http://cdn.pearltrees.com/s/pic/th/social-networks-worldwide-121732022)
That is, after all, why they called that movie *The* Social Network. But which social media platform occupies the number two spot? And where does Twitter fit in all of this? Brace yourselves. According to the latest data, it’s Google+ that has the highest penetration rate of active users amongst all social networks worldwide, with its 26 percent penetration rate good enough for second place behind Facebook’s other-worldly (spoiler: it’s this world) 51 percent. YouTube ranks third at 25 percent, Twitter is fourth at 22 percent and Chinese social networks Sina Weibo and Qzone, with a 21 percent penetration rate each, tie for fifth. Couple of things about this data, which comes via GlobalWebIndex, who are doing fine work.
Perhaps. (Source: eMarketer.) How the World Consumes Social Media. If Pinky and the Brain taught us one thing, it's that taking over the world is difficult.
But then again, social media makes it look pretty easy. Over the past decade social media usage has been one of the most rapidly and universally adopted activities since the invention of breathing. More than half of the world's 2.4 billion Internet users sign in to a social network regularly — a figure that is rapidly increasing. Even without China, the world's largest Internet population, Facebook boasts more than 1 billion active users. From Facebook on down the line, the figures for social media adoption are impressive. Check out the following infographic, made by Social Jumpstart and hasai, for more information about global social media usage. Click to expand. Thumbnail image courtesy of Flickr, Judy **