Enrichissement & Valorisation de données - WorldList - Acquisition & Fidélisation client. Parce que la valeur de vos adresses repose sur la richesse d'informations de vos profils, WorldList enrichit votre base de données en variables externes décuplant ainsi les possibilités de sélections multi-critères de nos annonceurs !
Enrichir vos données pour maximiser vos revenus ! Valoriser votre fichier fait partie de nos principales missions. WorldList, dans le cadre de ses accords de commercialisation exclusive, vous propose un service de qualification/enrichissement de vos adresses par des variables externes : Denny’s drives 50-state check-in challenge via mobile rewards app. Denny’s has launched its first mobile application that celebrates the restaurant chain’s limited-time menu and offers consumers rewards when they complete challenges and check-in to the company’s locations.
Denny’s has rolled out the mobile app as part of its 50 State Challenge initiative that offers one lucky winner a chance to win multiple loyalty-based rewards including free Grand Slams for life. The Denny’s mobile app is available for free download in Apple’s App Store and Google Play. “Our first mobile app allows us to build on Denny’s social community with a new mobile presence that is both compelling and rewarding to our guests,” said Frances Allen, chief marketing officer of Denny’s, Spartanburg, SC. Denny’s Canada centers loyalty program around mobile app. The new Denny's Canada app Denny’s Canada is launching a new loyalty program, with a mobile application playing a starring role in how consumers receive and redeem offers and rewards.
The MyDenny loyalty program includes mobile, social and Web components to let users sign-in and manage their accounts across a variety of devices. The program ties together receipt information with digital to offer members exclusive discounts and offers. “The world is moving in the digital direction faster than the speed of light,” said Chandni Chaube, marketing manager at Denny’s Canada, Vancouver, British Columbia, Canada. Request a Demo. Les algorithmes de recommandation. Rating: 4.5/5 (33 votes cast)
WikiStat & Data Science. St-scenar-app-visa.pdf. Le score d’appétence, un indicateur pour optimiser la performance des campagnes emailing - Converteo. «La moitié de ce que je dépense en publicité est gaspillée, estimait, dès la fin du XIXe siècle le pionnier américain du marketing John Wanamaker.
Le problème, c’est que je ne sais pas quelle moitié.» Malheureusement pour Wanamaker, il n’aura pas pu voir l’émergence de l’exploitation intelligente des données, qui permet de proposer aujourd’hui le bon produit à la bonne personne. Une des méthodes les plus astucieuses pour optimiser ainsi ses campagnes publicitaires est le score d’appétence. Audit base de données marketing - enrichissement - PJMS. Markov Chains for the Web - SEO, Usability, Search Engine Scoring, an… Alpine Product Overview - alpinenow. Segmentation Frat listes des fichiers PDF segmentation frat#pdf. Module Segmentation FRAT. Ce modèle permet de gérer la performance des clients en fonction de leur consommation produit, et plus généralement la manière de consommer l’Enseigne. Pour cela, le modèle s’appuie, entre autre, sur l’analyse des parcours clients au travers : Segmentation Best Practices. Segmentation 03Heitz-Spahn. Scoring avec R. Ce document est un guide pour réaliser un score avec R à travers un cas pratique Il ne revient pas sur les aspects mathématiques de la construction d'un score, mais insite plutôt sur les commandes en R et sur l'exploitation des résultats.
Présentation " MENU 1 6. Modèles individuels : Valeur client." Marketing mobile : suivez les innovations du Brésil ! Digital Mums. Havas Media France... Caribou's new loyalty program surprises customers with SMS rewards - Mobile Commerce Daily - Database/CRM. Caribou Coffee is rolling out a new loyalty program to offer rewards and deals and enhance its customers’ experience.
Consumers can sign up for the new loyalty program, Caribou Perks, by sending an SMS with the keyword “Enroll” to 65017. Caribou will then send consumers surprise notifications when they are eligible for a new reward. “Our guests have been asking for a loyalty program, and with Caribou Perks, our main focus is to reward our passionate fans with unexpected, surprise-and-delight rewards just for visiting our stores,” said Michele Vig, vice president of marketing at Caribou Coffee, Minneapolis. ”With Caribou Perks, we’re looking to enhance the overall guest experience at Caribou coffeehouses nationwide, and of course, keep our coffeehouses interesting and exciting for our customers. Relation client digitale - Social CRM — Cas client Canal+ Le pionnier de la télévision à péage Depuis 1984, Canal+ est un éditeur de chaînes de télévision premium, aujourd'hui leader en France dans la distribution d’offres de télévision payante sur toutes les plateformes de diffusion : câble, TNT, satellite, Internet ...
CANAL+ dévoile son nouveau Social Player. Le Groupe CANAL+ vient juste d’annoncer la sortie de son Social Player, une plateforme vidéo et sociale conçue en fonction du profil et des préférences de l’utilisateur et de sa communauté d’amis.
Grâce à cette plateforme sociale, CANAL+ propose une nouvelle expérience personnalisable et interactive à ses utilisateurs. Le Social Player permet à l’utilisateur de véritablement créer sa propre chaîne à partir de ses programmes préférés et des vidéos découvertes dans le fil d’actualité de ses amis. Grâce à cette chaîne il récupérera automatiquement toutes les vidéos de ses programmes favoris au rythme de leur diffusion.
Playing To Win: Effective Uses of Gamification in CRM (Part 1) In a bid to increase their brand awareness and a loyal following, many business have taken to gamification – applying game incentives such as prompts, competition, badges and rewards to ordinary activities – to enhance customer engagement.
However, not every company has been effective in integrating promotion gamification in their CRM and loyalty programs. La gamification, un simple outil de plus dans la trousse du Directeur Marketing ? Nike a lancé en 2012 une application mobile, Nike+, qui mesure et consigne ses entraînements sportifs. Nike a fait de cette application « journal de bord » un véritable jeu : on est à la fois poussé à dépasser ses limites, à faire mieux que les autres et à communiquer sur ses résultats pour encourager son réseau.
En trois ans, plus de 20 millions d’utilisateurs ont rejoint le jeu et pensent à Nike en reprenant leur souffle, un œil rivé sur leur smartphone.La technique utilisée s’appelle la gamification, qui consiste à utiliser la mécanique du jeu pour faire passer un message. C’est un outil unique pour les marketeurs à l’heure de l’engagement client. Social CRM Case Study: Sony Europe Creates a Community of Super-fans. It’s often said that the very best companies on social media do very little. Instead, they let their online communities do it for them. That’s the approach that Sony Europe has taken.
Case Study: How Sony Europe Created a Community of Super-Fans. Providing effective social customer service is a challenge for any business, but when you’re one of the world’s largest electronics companies the challenge is somewhat different. For Sony, explaining and resolving technical problems in 140 characters is simply not realistic and when you consider that they produce thousands of different products the problem is compounded. The natural solution is a forum. By creating an online community Sony believed they would be able to answer many queries and reduce support costs, but the company really struggled to get their staff involved in the community.
Instead, it became apparent that the best support was being offered by other Sony users.
Social CRM Case study: Sony Europe Creates a Community of Super-fans. It’s often said that the very best companies on social media do very little. Instead, they let their online communities do it for them. Rewards: The Best Choice for Brands Building Reciprocal Loyalty. Long-lasting loyalty is reciprocal, where both brands and consumers benefit from the relationship. But what fosters reciprocal loyalty? Comprendre le scoring pour mieux l'utiliser - Savoir-Faire - Les points clés. LANCOME. Wonderland. Insight Wonderland est un voyage unique au cœur de la marque, un plongeon dans un rêve où tout est beau.
Pour la première fois, dans les Grands Magasins les plus prestigieux de la planète, Maison Lancôme révèle la beauté de son passé et de son présent. Avec magie, imagination et technologie. Créativité. Publicis Shopper réfléchit au Clienteling dans son 6ème Retail Club.
DUNKIN'S DONUTS. NIKE. ASOS. LIVERAMP. MARIOTT. PUBLICIS. Disney Privilege code 2014 : points et cadeaux offerts. De Sébastien Nivelet28 novembre 2014 [… Mise à jour au 28 novembre 2014 …] : Recevez 200 points Disney Privilèges en répondant à un questionnaire d’une vingtaine de minutes. Pour recevoir 200 points gratuits qui seront crédités sur votre compte à la fin de la campagne : Customer Loyalty Programs in the digital age. I don’t need to tell you things in business have been going at a cracking speed do I? Who hasn’t spun themselves into a half frenzy trying to keep up with the impacts of digital disruption, globalisation and economic uncertainty? And nothing has changed quite as fast or as significantly as our customers.
Customers have changed immeasurably. Customers are global. They’re powerful. Dansk Supermarked aims for leadership in ecommerce. Dansk Supermarked makes a quantum leap in online retailing Provides its consumers a seamless and convenient cross-channel shopping experience Dansk Supermarked, Denmark’s largest retailer, had ambitious plans to use the Internet to complement not cannibalize its in-store sales.
It wanted to be the number one multi-channel retailer in Denmark, with its stores and websites acting as ambassadors for each other, leading to greater overall sales and a better customer experience. Bringing its vision for an ‘anytime, anywhere’ shopping experience to life Although it had been selling non-food products online since 2009, its ecommerce capabilities were being held back by a legacy IT platform. By partnering with Infosys, Dansk Supermarked was able to tap into a wealth of international knowledge gained from previous ecommerce projects in more developed markets, such as the UK and USA.
Triple Success for Aimia at Loyalty Awards 2014. Aimia, a global leader in loyalty management and the company that operates the Nectar programme, took home an impressive three trophies at last night’s Loyalty Awards at the Grosvenor House Hotel. The prestigious awards celebrate outstanding achievement in the loyalty industry across Europe and the Middle East and are voted for by independent experts in the sector. Aimia won awards for: 1. Gamification stuff we love: Loyalty Awards - Gamification Nation. VV Auto: The Most Customer-Centric Car Distributor in the Nordics.
Nov 20 2014 | Resource: Daily News By: Nicole Hamilton, Loyalty360. Made in India, Vizury, disrupting the digital CRM market across the globe. Chetan Kulkarni’s story, according to his social script till the year 2008, is as follows. After completing engineering from NIT Suratkal, he worked at Philips, and then got an MBA from IIM Lucknow. After IIM, he worked at Trilogy. The seed to startup was sown at Trilogy. From there, Chetan and his friends (now partners), Vikram and Gourav, never looked back.
Today, their venture, Vizury, is changing the way digital CRM and ad-tech businesses are run. In a conversation with YourStory, Chetan shares the Vizury journey so far. Social start-up LoyaltyLion becomes first investment by former ASOS exec. James Hart, the first employee at clothing e-commerce business ASOS, has made his maiden angel investment and backed LoyaltyLion. Value add: Shoppers earn points by creating videos or referring friends. Programme Voyageur : la SNCF dresse son premier bilan. Un an et demi après le lancement de son propre programme de fidélité, la SNCF se réjouit d'afficher un bilan positif.
Sur les 15 millions de voyageurs qu'elle transporte chaque année, l'entreprise équipe aujourd'hui 1,8 million de clients de sa nouvelle carte Voyageur. Kenzo aime le Printemps avec des Beacons. The Internet of Things: Using Technology to Engage. The Loyalty Awards. La seconde vague CRM déferle, et dope l'informatique analytique. Le Plan de la fidélité et du CRM en 3 étapes. Le livre blanc du webmarketing. Livre : Twitter, Guide pratique pour les prof. Comment la Warner courtise la Génération Y.