Untitled. Customer Loyalty Programs in the digital age. I don’t need to tell you things in business have been going at a cracking speed do I?
Who hasn’t spun themselves into a half frenzy trying to keep up with the impacts of digital disruption, globalisation and economic uncertainty? And nothing has changed quite as fast or as significantly as our customers. Customers have changed immeasurably. Customers are global. They’re powerful. So how does your business respond to today’s customer? What you can’t do is expect that your old customer engagement or loyalty programs are going to deliver results.
Some commentators have suggested that loyalty is dead. The age of big data, digital communications and gamification offers businesses an exceptional opportunity! FuelBand SE. Suivi d'activités et montres cardio.. Nike.com (FR) With Fuelband, Nike Aims To Crush Jawbone Up And Overhaul Nike+ Last week, Nike unwrapped a project it has been working on for two years, and which will go on sale next month: Nike Fuelband, a rubber wristband that aims to track your every move, and how active you’ve been throughout the day.
If that sounds both a little bit awesome and a little bit suspect, we’re with you: We reported on Jawbone’s ballyhooed attempt to create something just like that. And we also reported the massive shortcomings of the device they produced. But Nike may have cracked the nut. While we haven’t yet had a chance to test it out, we have had a hands-on demo. And from that, it’s pretty clear that Nike Fuelband is a masterful example of UX design. Creating a Fitness Index The Fuelband doesn’t rely on too much unusual tech: It’s simply a wristband that tracks your movement, linked to an iPhone app. Its main brain is a 3-axis accelerometer in the wristband. The bottom line is that the wristband isn’t just a step counter or even a calorie counter. Nike’s Secret New York Vending Machine Trades Free Swag For FuelBand Points. Free Nike gear sitting in the middle of a public place?
This will either go down in the books as a damned clever marketing move or a great way to cause a panic. Early this morning, we started hearing whispers of a vending machine that had been plopped down somewhere in New York. But there’s a twist! Two twists, really. This vending machine only dishes out Nike gear… and it doesn’t accept cash. Before you strap on your FuelBand and head out on a quest for swag, two things to know: The machine is mostly filled with things like socks, shirts, and hats. Nike has been tweeting out hints as to where the vending machine is located, but lurking around Twitter and Instagram helped to narrow it down a bit.
[Image: matthewdivita on Instagram] In the background of this photo, it’s pretty easy to spot the sign that sits just above the Manhattan end of the Williamsburg Bridge. According to one of the first tips we got about the vending machine, it’ll change locations around midnight tonight. Why your new bank will be Starbucks or Nike. The definition of money is starting to change, says Paul Kemp-RobertsonHe believes brands will have their own shadow economies, endorsed by consumers 'Is there a reason for traditional institutions to be in charge of money anymore?
' he asks Editor's note: Paul Kemp-Robertson is co-founder and editorial director of marketing innovation consultancy Contagious Communications. He has written for publications including Business 2.0 and The Guardian, and his talk on alternative currencies has been viewed more than 837,000 times at TED.com.
The opinions expressed in this article are solely his. London (CNN) -- I work in marketing. The disruptive effect of digital and mobile technology lies at the heart of this, as well as a general decline in the levels of trust being placed in traditional institutions. For me, the greatest contributor to new forms of money is going to be brands.Paul Kemp-Robertson, Contagious Communications Paul Kemp-Robertson. Nike Brand Strategy: Using Emotional Branding in Nike Advertising. Look deep inside Nike’s brand strategy and you’ll find the classic story of the hero’s journey.
But Nike puts a devious twist on their brand story by turning the customer into both the hero and the villain. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows us how Nike uses both self-loathing and determination to build customer loyalty. Nike advertising is one of the most effective emotional branding examples in the marketing world today. Their customer loyalty is off the charts, all thanks to the Nike brand strategy and masterful application of emotional branding. Today, we look at Nike’s marketing strategy and how they use the centuries-old archetype of Heroism to tell their story Nike Advertising and Emotional Branding Nike brand strategy is to build a powerful brand – so powerful that it inspires fervent customer loyalty from people literally all over the world.
Building Customer Loyalty with Heroism.