Video Facts

How to Write a Video Script [Template + Video] Movie directors often solely focus on how to shoot and cut great video, what with their savvy camera tricks and editing techniques.

Inbound marketers, on the other hand, focus not only on the importance of how to generate top-notch video, but also why developing great videos is vital to their marketing efforts. Most marketers wear a lot of hats, though, and let’s just say that of all the hats worn, the videographer hat is not typically their primary one. That’s because creating video -- much less creating great video -- can be scary, especially if you’re new to it. How to Make a Marketing Video: A Beginner's Guide [VIDEO] When people talk about inbound marketing, most agree that in theory, video is a great tool to attract new visitors, connect and engage with your leads, and delight your loyal customers ... but most marketers would say actually doing video is a whole other ball game.

Why are we so afraid of doing video? Most of us get paralyzed by the "no time, too hard" fallacy. We convince ourselves that we need fancy camera equipment and editing software to make video work ... and there is no way that is happening with our current budget. Plus, we're trying to juggle a ton of other marketing activities, so video seems like a luxury we can't afford. But video doesn't have to be hard or time consuming. Why Landing Pages That Work Have Video. Popular Today in Business: All Popular Articles What you have on your landing page can either make you or break you.

Landing pages that work must be engaging, interesting and should capture the attention of visitors right away. Having a great landing page will ensure that more people take action making it possible for you to meet your company’s goals. Here is a look at why landing pages that work have video. Include Related Information Visitors can be linked to your landing page from a variety of places including pay-per-click advertisements, banner ads, email links, video links and blog posts.

Instantly Captures Attention Video is very appealing to consumers and when they are presented with one that is well produced, they will be instantly captivated by it. Simplifies the Information When given the choice between a 2 minute video or 500 words of written text, most people will choose video. Provides a Clear Understanding It is a known fact that the majority of people are visual learners.

How Retailers Can Use Video for E-Commerce. More than ever before, media-savvy consumers expect your company's e-commerce program to deliver online shopping experiences that feature engaging video content.

But creating top quality videos and incorporating them into your multichannel commerce program is easier said than done. 50 Must Know Stats About Video & Animation Marketing 2013 ‹ Insivia Cleveland + Pittsburgh. How-to Increase Video Views via Integrated Cross-Media Channel Promotion. We've probably discussed virtually every way you can promote your video through our coverage of the YouTube Creator Playbook and the YouTube Advertiser Playbook.

But it's nice to have a list of the types of media channels you can use and break those down into segments. Recently, social media agency Room 214 came out with a report that did just that, offering examples and suggestions for several types of integrated media: paid, owned, earned, and social. Within all four of these type of media are powerful ways to promote your video and increase views.

So let's take a look at them. Email Video Marketing, What's Old Is New Again? Want to get your video out to the masses?

Why not try email? Sure you can't actually embed videos in email via Javascript (usually) but you can work some other miracles and get them in front of eyeballs thanks to new products popping up for email marketing. With billions of videos being watched online monthly and almost everyone having some sort of email account, it seems only right that the two be once again reunited into a mass marketing tool. So much so that multiple services are now offering up new ways to do just that. Google Labs Goes Viral Gmail recently unleashed a new feature on its users. GoodMail Means GoodVideo? Using GoodMail? If you're not using GoodMail you might want to look into it so you can hop on the video email bandwagon. What is Old is New Again Come on, a text link? You could even go all out and use an animated image. Social Media Marketeers. Optimizing Videos for Search: A Complete Guide. Benjamin Spiegel | March 25, 2013 | 11 Comments inShare332 Nine guidelines to follow for your video SEO success gained from personal experience, industry collaboration, experimentation, and reverse engineering.

Part one in a two-part series. Whether you host your company videos on your brand's website or upload to YouTube will have dramatically different search results with Google. Each platform has its distinct benefits to the marketer, with distinct optimization strategies and tactics to follow in order to rank well, and maximize search visibility and conversions. Google's diverse search landscape contains several different search algorithms, including Google Search, Google Video Search, and YouTube; each offers different ways of showing video results. Tip No. 1: To gain high video views, strong brand impression, and visibility online, post the video on YouTube.

Video is influencing customers' decision to buy. - craigdougan1208 - Gmail. 7 Habits of Highly Effective Video Marketing - Marketing with Video and Rich Media Blog - Marketing with Video and Rich Media Blog - One Market Media. Video is now on every marketer’s to do list.

Why? Because web video and rich media engages, persuades and motivates like no other marketing tool. In deference to Mr. Covey I present seven ideas that if done well will help make your next video successful: 1. At the heart of any good story is an emotional appeal – it may be subtle or it may be dramatic, but without that emotional connection, the story is quickly forgotten. A good story has some or all of the following attributes: Good stories don’t appeal to everyone – your story should be targeted to the people that you are most interested in communicating with. The goal should always be to create engaging presentations that tell a good story. 2. 3.

Video is a Critical Part of Marketing Transformation. A few weeks ago, we shared the news that Brightcove would power the live stream for the first-ever Chief Digital Officer Summit in New York City.

We are pleased to report that the Summit was a great success in its promotion of digital media best practices. Additionally, our talented video producer Mykim Dang attended the event and has compiled some of the event's "greatest hits" into a short highlight reel (see video embedded below). The major takeaways?