Facebook’s First Corporate Logo Is a ‘Beautiful Umbrella’ It’s a new era at Facebook: On Nov. 4, the tech giant unveiled its first-ever corporate logo, a wordmark meant to represent the company as a whole, including all of its subsidiaries—among them Messenger, Instagram, WhatsApp and Oculus—as well as, of course, the social media platform.
Facebook CMO Antonio Lucio said the idea of creating a unified corporate identity has been in the works since he started at the company, about a year and a half ago. Some of his earliest conversations with Facebook CEO Mark Zuckerberg and COO Sheryl Sandberg were about “the need for the corporate entity, for Facebook the corporation, to have its own narrative, its own look and feel separate from the app.” “The type of conversations that we need to have are topics of world relevance that transcend each and every one of the apps,” Lucio said.
Differentiating Facebook the company from the platform. How Dalziel and Pow Realized This Awesome Interactive Touch Wall. The branding and retail design studio Dalziel and Pow sparked some interest at London's Retail Design Expo last month with a remarkable interactive display created with conductive ink.
Envelop. Floor Graphics for Unique Marketing. The average American adult now spends 3 hours and 43 minutes per day on mobile devices.
It’s not uncommon to see people staring at their smartphone screens as they walk, commute, or eat in cities around the country. What does that mean for marketers? For starters, those people looking down while they walk, probably aren’t seeing the advertisements placed along building walls and billboards. See NASA and Luster's Crowd-Sourced Artemis Generation Activation. WASHINGTON—There's no denying that the Apollo 11 spaceflight, which sent the first humans to the moon in 1969, was one of the country's most significant cultural moments.
NASA hopes to re-create some of that excitement with Artemis, the new lunar exploration program that plans to send the next man—and, notably, the first woman—to the moon by 2024. The information the astronauts gather is intended to make way for the first mission to Mars. To help celebrate these ambitious goals, NASA hosted a crowd-sourced activation at last week's International Astronautical Congress, which ran from October 21 to 25 at the Walter E. Washington Convention Center in Washington. GARDEN VARIETY. UNDER THE INFLUENCE. ECO TRIP. DESIGN(ABLE) Shakespearean Wisdom Appears on a Building in Las Vegas in New Sunlight-Activated Installation by DAKU. Crude Awakening: Help Protect Our Coast. Bullying Prevention.
Corporate Event Branding & Signage Ideas. Metro multimedia on Instagram: “Interested in helping cut down on the amount of waste the entertainment industry creates? Tried of printing out edits to a meter board…” Live Badging — Fielddrive. Adage. Stella Artois At Refinery29 29Rooms In Toronto. TORONTO—Stella Artois has reimagined its multi-sensory dining experience, Sensorium, multiple times since the series first launched in Toronto in 2015.
For the beer brand’s latest interpretation of the culinary activation, it returned to Canada as one of the highlights of an event known for its immersive environments: Refinery29's 29Rooms. Refinery29’s latest iteration of its interactive art exhibit traveled to Toronto for the first time as part of the media brand’s five-city “Expand Your Reality" tour that launched earlier this year. The event, which ran September 26 to October 6 at Exhibition Place, featured 29 installations and experiences from local and international artists, and brands including Stella Artois. Event and Meeting Rentals Focused on Health and Wellness. Dunkin’ Donuts' Tiny House Highlights a Big Experiential Trend. Event and Meeting Rentals Focused on Health and Wellness. One Thousand Stories: The making of The Chronicles of San Francisco, a video mural by JR. Priya Parker: 3 steps to turn everyday get-togethers into transformative gatherings.
Matilda — Thirsty Thoughts. The art of gesture controlled technology harnessed for your entertainment Communication is the fundamental instinct behind all human interactions.
Here at Thirsty Thoughts, we’ve taken this core behaviour to the next level to bring you an easy-to-use interface between two of the most important things in your life: computers and alcohol. Through this unlikely relationship, we have developed the ultimate entertainer specifically designed to deliver a unique experience and an unforgettable event to be shared by everyone. 5 Experiential Installations to Inspire Your Next Event. Constantly pushing boundaries, MY Event Design is taking the event design and planning world by storm.
This Jordanian based event-planning and management company continue to transcend borders, bringing their distinctive branding and expertise to events worldwide. Creatively lead by its CEO, Majeda Kassir Bisharat and her daughters Maysam and Sewar Bisharat, the trio excel at bringing their clients’ wildest dreams to life. Nothing is “impossible” for the MY Event Design team. Known for their innovative ideas and signature tunnel installations, Majeda and her team believe in the undeniable power of first impressions.
TARGET - TED 2015 — Amy Boe. What we do — EYECONART. Have you ever looked closely at your own eye?
11 Cool Ideas for DJ Booths. Scenes from the Tech Playground at TED2018. Assembled by our tech curator Alex Moura, six exhibits around the theater explore the hands-on, playful and human side of tech.
Every exhibit is in some way touchable, relatable — not a piece of shiny gear in a plexiglas box but instead something to step into and be part of and play with. Meet our Tech Playground: CES 2018 Keynote by Intel’s CEO, Brian Krzanich. Toxic Workplace Cultures Are Costing Employers Billions. E mployee turnover triggered by poor workplace culture drained nearly a quarter of a trillion dollars from businesses over the last five years as workers fled managers who they believed created the caustic environment, according to a study released Wednesday by the Society for Human Resource Management (SHRM).
Johnny C. Taylor, Jr., SHRM-SCP, president and chief executive officer of SHRM, said the $223 billion figure should push CEOs who may have only talked about the importance of culture into embracing the critical role culture plays at every company. Why This Financial Summit Had Its Own Roller Coaster. A daylong conference about financial volatility doesn’t typically feel like a day at the beach. But that’s exactly the atmosphere Capstone Investment Advisors wanted to evoke with their recent Global Volatility Summit, held on March 14 at Pier 60 in New York. In an attempt to make the serious subject matter more interesting, organizers tapped longtime collaborators David Stark Design and Production to give the conference a Coney Island theme. Scenes from the Tech Playground at TED2018. Sensiks – Sensory Reality Pods. Helios Touch Modular Lighting.
Kellenberger-White’s Alphabet chairs encourage visitors to spell out words. The cultivation of illuminationJigantics. Book a Street Artist. Karl Lagerfeld's final Chanel show is a snowy alpine wonderland. The Grand Palais in Paris was transformed into a wintery alpine village complete with snow-topped ski chalets for late fashion designer Karl Lagerfeld's final Chanel show.