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If you’ve struggled to find the perfect bra for your shape, it’s time to try a CUUP bra. With a focus on excellence, not excess, CUUP is challenging the standard (or outdated) way of how bras are made. The inclusive bra brand proudly offers 40 sizes from A to H, bras made to fit you—not the other way around.
CUUP takes a modern, minimal, and unlined approach to its designs. The result is bras that look and feel great on women of all sizes, whether you’re searching for 30A bras or 38G bras. Here are a few CUUP characteristics that make the brand a true standout in a sea of bra brands.
Standards of Sensuality
You won’t find lace, padding, or excess frills on any of the five bra silhouettes CUUP offers. You will find extraordinary bras that are perfectly sensual, enough so that you’ll let them peek out from under the right outfit. The company doesn’t compromise on aesthetics or comfort or fit, for that matter.
Standards of Style
The collection of CUUP bras includes a minimal take on traditional bra styles. You won’t find extra materials that pinch or add bulk. Your everyday or go-to bras don’t need to be boring. To CUUP, the essentials include everything you can’t live without in a bra while not adding anything you can.
Standards of Support
Don’t be scared of the word minimal. It doesn’t mean the bras aren’t supportive. Quite the opposite, in fact. Engineered with innovative lightweight, flexible underwire and high-performance fabrics, you will get the absolute support you need. The pared down approach embraces your curves in a natural, but supportive way.
Standards of Materials
The airy lightness you feel while wearing a CUUP bra is found in the high-quality materials used to construct their bras. Some bra styles are made with a sheer power mesh, an open-weave with a four-way stretch. It’s the secret material behind the brand’s iconic unlined look. If you wear 36F bras, for example, The Balconette is airy but completely supportive with power mesh cups. Its clean lines and composed fit is perfect for bottom-heavy shapes. CUUP also uses microfiber in some of their bras, designed for all-day support that provides a bit more coverage than mesh without losing that unlined feeling. The Scoop and The Triangle styles from CUUP are constructed with microfiber.
Standards of Comfort
The signature flexible underwire CUUP uses is meant to move with you, without ever poking or pinching. Many women question wire until they find out what the right one is really capable of doing for you. CUUP carefully selected wire with flexibility and then determined the right wire strength depending on bra size. Women who wear 34B bras may not need the same type of wire that larger sizes might, for example.
Change up the standard and try a CUUP bra on for size at https://shopcuup.com/