Google’s Mobile Campaign is New York’s Own Scavenger Hunt. Google has never had a reputation for acting traditionally.
Thus, as the company launched its rebranded mobile app, few knew what to expect of marketing efforts for the product. They certainly didn’t anticipate to find its advertisements on a mug at a neighborhood café, or in their local bar. In a uniquely personal out-of-home advertising campaign, Google has embedded ads for its mobile app into the scenery of New York City neighborhood landmarks. The campaign, created by agency 72andSunny, invites audiences to ask Google’s voice-responsive mobile app quirky questions about each New York site.
U.K. Street Artist INSA Creates A Work Of GIF-fiti For Dwyane Wade's New Shoe. Graffiti murals are striking in how the bright colors and strong lines of the art form fill an unused and generally lifeless space.
But the art itself is not typically associated with the moving arts. Windowless Plane Streams The Sky Inside The Cabin. When flying in an $80 million supersonic private jet, you would expect to have windows to look out and see the world whiz past you.
That will not be the case with Spike Aerospace’s planned jet. Flying Drones Broadcast Fendi’s Runway Show To Fans Back Home. Italian luxury label Fendi has partnered with Google to broadcast their Fall/Winter 2014 show live through a set of drones powered by tech company Parrot.
The drones are fitted with high-definition cameras and will fly over and around the catwalk to capture aerial shots of the runway show. The show will be broadcast live on the brand’s website. Volkswagen: Twitter zoom campaign. Audi - Art of the Heist Case Study. Welcome to 'Dropped', Heineken's social experiment where only legendary travellers need apply. Amsterdam, June 3rd, 2013- Are legends born, or made?
To find out Heineken®, as part of its latest global campaign 'Voyage', is undertaking its most daring experiment yet. It is testing what men are truly made of when taken out of their daily lives and dropped into the great unknown. Imagine the situation. You are a highly social character, out-going and confident. You get chosen to go on a legendary adventure - something you have never done before - a new experience that will test your resourcefulness. This is 'Voyage', a new campaign from premium beer brand Heineken® that takes different men from across the world and drops them in remote global locations with nothing but the most basic of supplies and directions. 'Voyage' is the fifth instalment of the Heineken 'Legends' platform, The integrated campaign, which will live on a variety of platforms across broadcast, digital and mobile, will allow consumers to have a truly immersive experience via the Heineken® Dropped YouTube channel.
Volkswagen BlueMotion Roulette. In Rhode Island, stageshows are free for livetweeters. Gain instant and exclusive access to over 5,000 of the most creative ideas, innovations and startups on our database and use our smart filters to take you direct to those that are most relevant to your industry and your needs.
Not interested? You can still browse articles published in the last 30 days from our homepage and receive your daily and weekly fix of entrepreneurial ideas through our free newsletters. What Is the Lab? THE AVANT/GARDE DIARIES - Digital Interview Magazine. The AvantGarde Diaries. Impressions from The Avant/Garde Diaries event in Taipei, Taiwan, where international pop star A-MIT curated an event full of installation art and performances Transmission Taipei: Curated by A-MIT transmission_taipei.
Digital Tree Sculpture Lets Loved Ones Post Pictures To Airport Travelers. Singapore’s Changi Airport, in partnership with LG Electronics, unveiled a ‘Social Tree’ that allows travelers to connect with their friends and family.
The airport has won praise and accolades, including the Skytrax 2013 World’s Best Airport award. The ‘Social Tree’ is the latest technological addition to the aiport’s already impressive offering of first class entertainment and connectivity facilities. The tree is a towering 8.7m high and 11.1m wide and is composed of 64 LG screens that wrap around the top of the tree in a 360 degree fashion. Museum Light Bulbs Beam Useful Information To Visitors’ Devices.
The FabCafe in Shibuya, Japan features a mix of 3D printing, laser cutting, and regular cafe offerings.
In February, it is running a special workshop where participants can have their head captured by a high-tech machine that provides a 360° scan to make a unique 3D printed chocolate mold. FabCafe says all it takes is a look of love that you want that special someone to see when they open their box of chocolates and are greeted with a small chocolate version of your head looking up at them. The workshop consists of two consecutive classes in the run up to Valentine’s Day, and those who attend will receive a collection of chocolate heads to give to their loved one for the special occasion. Interactivity and Zoos. A recent article by Wayne LaBar, the founder and principal at Alchemy Studios, outlined some of the growing trends in interactivity in museums…and got me to thinking: Are these also trends we are seeing in zoos and aquariums?
If not, should they be? Certainly, interactivity in experience and educational opportunities are important aspects of zoo design. A community story project produced by The Kitchen Sisters and KQED Public Radio. HUSH. HUSH. Camp Victory After more than 8 months of heads-down work from initial concept development all the way through detailed design and technical execution on location, we are very proud to reveal our new baby.
Nike’s “Camp Victory” at the Olympic Running Trials in Eugene, OR is a product of Nike’s incessant drive to push creative limits, and their implicit trust in our creative process without boundaries. Nike Brand Design engaged HUSH (and architecture firm Skylab) as their experiential design agency. Many months ago, we started with a blank slate – on which we’ve built a world’s fair size physical/digital experience that focuses on playful competition, deep sensory experiences, powerful visual design and information display.
Specifically, we built three bold experiences: the (now) world-famous head-to-head Treadmill Running Game, Nike+ HeatMap data visualizations, and the XL, sensory, immersive Speed Tunnel experience. Press: Burberry Makes It Rain In Taipei.