Markets

Do brand names matter? How should entrepreneurs decide the brand name when they are about to launch a brand?

(Psst, please note we said about to launch a brand, not about to launch a product, since they refer to two totally different events.) YourStory sur Twitter : "5 #ecommerce #marketing trends that will dominate the last half of 2015.  Five e-commerce marketing trends that will dominate 2015. The stage has been set for a while now and e-commerce organisations, today, continue to pave the way in the digital shopping experience.

As technology continues to grow rapidly, e-commerce players are adopting newer techniques to facilitate efficient online selling and buying. More recently, with the introduction of flash sales and daily deals from various companies, e-commerce has brought forward technnovation to the retail sector. Fatemeh Fakhraie sur Twitter : "Hey, @Pringles, your marketing team doesn't understand the target demographic. □ #marketingfail #Ramadan. What Playbuzz Can Teach You About Creating Viral Quizzes.

The best quizzes have an inherent viral loop--in which people share their results, further promoting the quiz within their social network.

And often times, just two elements entice someone to take a quiz: the style (as indicated by quiz title) and the subject matter. But which kind of title and topic attract the most attention and actually persuade a person to answer the questions? Find out the answer, and you could leverage this content format to increase your brand awareness. To learn more, we gathered some of the most-shared PlayBuzz quizzes and separated our analysis into two data sets: (1) the large set--comprised of quizzes with more than 1,000 shares each, and (2) the small set--which included quizzes with more than 100,000 shares each.

Our examination provided valuable insights into what makes certain quizzes so popular. I. II. III. IV. V. VI. Consider these popular themes and formats when creating your next quiz. An Open Letter From A Seller Who Sells On All The Major Ecommerce Marketplaces. [This article is written by Gurudatt sharing his own experience as an online seller with all major ecommerce marketplaces in India.]

To online customers, My name is Gurudatt. I have a business in Home appliances. We are online sellers with Flipkart, Amazon, Snapdeal, Paytm, Shopclues and Ebay. Special earthquake sale? Seven marketing strategies gone wrong. People may frown when companies use natural disasters to move their product, but it didn't stop these brands from trying.

Friday Is When Consumer Is Most Engaged With The Phone [Report] The smartphone has become the dominant tool when it comes to accessing a consumer’s mind and wallet, and there’s a war being waged for who gets the biggest chunk of their money.

However, when it comes to brands, it’s often easy to overshoot budgets in the race to be more visible than your rivals, resulting in weak ROI. Below are a few insights that could help brands better manage their advertising spend: Consumer engagement is highest on a Friday evening and on weekends across all industry verticals. It simply means that the best time of the week to run ad campaigns is during the weekends (related: Which Is The Best Day Of The Week To Run App Promotions?). Say hello to WOWSOME, an augmented reality marketing app. WOWSOME is a mobile augmented reality app for iOS and Android that aims to transform the user's interaction with his or her surroundings.

The app currently does two things, it allows it's users to add stickers to their photographs that can add props or a famous celebrity to their photographs and it also allows brands to create augmented reality advertisements. WOWSOME is a mobile augmented reality app for iOS and Android that aims to transform the user's interaction with his or her surroundings. A Dummy's Guide to NCCS. Mumbai | | January 13, 2015.

Photo by picenigma. Blip it! Blippar arrives in India,brings digital closer to reality. You've heard a lot about Google Glass, what it does, how it works, but not really got the chance to try it out.

Introducing The Periodic Table of Content Marketing. The Challenges of Emotion vs. Data-Driven Marketing. This is a guest post by Lauren deLisa Coleman.

Lauren deLisa Coleman is a digi-culture trend analyst, speaker, consultant and producer specialising in the convergence of popular culture, emerging tech and the impact on business and governance. You can follow her on Twitter. For a job title that barely existed three years ago, the role of a data scientist and the data-driven strategies they develop have become crucial tools for today’s marketing executives. The secret of marketing success - from Zara to Coke, Gillette, Samsung and Apple. Does asking the customer what she wants to buy useful? Should companies focus on creating a better product to rake in big moolah? If all of Coke’s assets were mysteriously destroyed today, would it get funding for its product the next day? If you were to ask Niraj Dawar, Professor at the Ivey Business School (Canada and Hong Kong), his answers to the above questions would probably be no, no, yes. Dawar is a renowned marketing strategy expert who has also been on the faculty of leading business schools in Europe and Asia.

Anirudh Sethi Report. Rediff Money.