What Is Generation Z, And What Does It Want? | Co.Exist | ideas + impact. Poor Generation Z. The oldest members of this cohort are barely 18 and they’re already getting a bad rap. Media and market research companies have labeled them "screen addicts" with the attention span of a gnat. And the pressure: They only have the weight of saving the world and fixing our past mistakes on their small shoulders. Really? While generational research is an inherently messy process—older generations study "the kids" to figure them out—much of the recent research is awash in normative preconceptions, biases, and stereotypes. Gen Z deserves a fairer shake, and the rest of us need a more nuanced conversation: This group makes up a quarter of the U.S. population and by 2020 will account for 40% of all consumers. Understanding them will be critical to companies wanting to succeed in the next decade and beyond.
My firm Altitude set out to dig below the surface to understand not only what Gen Z were doing but why—in their own words. What we learned was surprising. Forbes Welcome. Who are Generation Z? The latest data on today's teens | Life and style. Today’s youngest generation with a label, born after 2000, are connected yet isolated, savvy but anxious, indulged yet stressed. They have grown up with social media, a constant proliferation of information on a fully mobile internet, the rise of Islamic State and other forms of terrorism.
As these teenagers approach adulthood, against the political backdrop of Brexit and President Trump, how will they shape the future? The single biggest difference between Generation Z and other generations is how connected they are, and have been since birth. On average, young people in the UK, aged between five and 16, spend three hours online every day. Connectivity permeates their lives – from friendships to relationships, news, entertainment, shopping – and has transformed how they interact. The most popular apps are Snapchat, Instagram and messaging app Kik; the average teenager has at least 150 followers on Instagram, and spends around half an hour a day on Snapchat. How happy is Generation Z? Learn About Gen Z (aka Generation Z) on GEN HQ.
What is the name for the generation born after Millennials: Gen Z, iGen, Centennials, or something else? Generation names often change as a generation comes of age and different characteristics or events come to define them. Often, what a generation is called early on is not what ends up sticking. For example, Generation Y morphed into Millennials, yet it’s the exact same generation. At The Center for Generational Kinetics, we call the generation after Millennials "Gen Z or iGen.”
This corresponds with our research defining them as cloud natives rather than digital natives; their world is “iEverything,” with a lowercase “i.” Other popular names for this fast-emerging generation are Generation Z and Centennials. It will be interesting to see which name sticks as the generation emerges. Get the latest Generation Z national research statistics and findings here: GenHQ.com/Gen-Z What are the birth years for Gen Z and iGen (aka “the generation after Millennials”)?
Yes! Log In - New York Times. Generation Z avoids advertising, uses ad blockers and skips content. To reach them, brands would do best to use humor, rather than celebrities, in their advertising. Gen Z is three times more likely to be receptive to funny advertising, and they also want music and a good story to feature. When it comes to blocking digital advertising, Gen Z is "more adept" at downloading ad blocking software in the U.S., according to the report.
Ad blocking is an increasing problem for brands, with 309 million people doing so on the mobile web alone, according to statistics from PageFair released in May 2016. These teenagers are also more likely to avoid online advertising, and are less tolerant of it than older generations, as they skip ads three seconds earlier than Gen X (aged 35 to 49).
Sixty-nine percent of Gen Z respondents claim they like ads they can skip, compared to 56 percent of Gen X. The report suggests that better creativity may help to avoid this. "Buying 'non-skippable' content is not a recommended option. 8 Key Differences between Gen Z and Millennials | The Huffington Post. A question I’ve been hearing a lot lately is “What is the difference between Millennials and Generation Z?” I am going to list 8 key differences between Gen Z and Millennials in this post, hopefully shedding some light here. Generation Z, as they have been coined, consist of those born in 1995 or later. This generation makes up 25.9% of the United States population, the largest percentage, and contribute $44 billion to the American economy.
By 2020, they will account for one-third of the U.S. population, certainly worth paying attention to. Just so we’re clear: A “Millennial” is a person reaching young adulthood around the year 2000. Generation Z (also known as Post-Millennials, the iGeneration, Founders, Plurals, or the Homeland Generation) is the demographic cohort following the Millennials. The difference between the two is important to know in order to prepare your business, shift marketing, adjust leadership, and adapt recruiting efforts to stay relevant for the future. 1. 2. 3.
Forbes Welcome. Millennial Reading Habits | News Media Alliance. Watching a 25-year-old walking down the street glued to his smartphone, you might assume that he’s looking at a frivolous Instagram post or passively scrolling through a Twitter feed. But millennials actually consume more news than it may appear on the surface.
A predominant myth about millennials—people ages 18 to 34—is that they are unengaged, with digitalization leading them to be more narrow-minded, inattentive and uninformed. Despite the fact that print newspapers are not a top source of news for millennials, 69 percent still get news every single day, according to the American Press Institute. Despite the proliferation among this group of mobile, social and video platforms, it may come as a surprise that a recent Pew Research Center survey found that millennials are far more likely than older Americans to read their news (but still on their smartphones) instead of watch or listen to it.
Overall, 72 percent of Americans get news on a mobile device. They want visualization. Why Millenials Have to Rethink Their Reading Habits. I was at a family dinner; a relative was discussing a book he had just read and asked me if I had read it. Before I could answer an annoying sibling answered for me, ‘Oh, she doesn’t read books, only social media’, Stupid, of course, I read books, didn’t I? I then tried to remember the last book I had read and realised I couldn’t. I knew of The Man Booker Prize list which the current topic of conversation was on, but to discuss any of the books on the shortlist, No. I did do an online search, so I could hold my own in the conversation, but wasn’t that exactly what my annoying sibling was intimating? I decided to look more into it; was I odd or an example of millennials everywhere, I found I fit in nicely with Gen Y. Apparently, millennials do read, but what we read is mostly dictated by its usefulness, its newsworthiness. 1.
Every time we read a book we open new neural pathways, (synapses), this says we are stimulating the brain, keeping it functioning and fresh. 2. 3. Do Millennials Read? Yes, But They Read Differently. “I don’t read a lot, I never have. I was happy when the movie ‘Where the Wild things Are’ came out, ’cause that’s the first movie I’ve ever been qualified to say that the book was better than the movie.” — Tony Grayson, High School Senior, Oak Park, IL As a professor, I am obsessed with reading and constantly writing. So I am concerned by two recent blog posts on The Next Great Generation that suggest indifference toward traditional texts and library books at the college level. Jeannie: “Getting Gen Y’s Attention: 101” “Even if I had the money to buy every textbook I ever needed in college, most of them would have collected dust on my shelves all semester.
One could chalk it up to having a typical Millenial attention span –one that understands thoughts in 140 characters or less – but just like my textbooks, I don’t buy that. Part of my complete disinterest in textbooks comes from the fact that the second a book is published today, it is pretty much obsolete. Study: Millennials Engage With Magazines Via Social Media, but They Want Something Out of It. While many magazines are still struggling to produce revenue from digital platforms, their social media efforts aren’t going to waste—if they have something tangible to offer. According to a new study from the MPA and GfK MRI, millennials are engaging with magazines through a number of different social media platforms in search of special contests, promotions and discounts.
The MPA’s study, which surveyed over 1,000 consumers between the ages of 18 and 34, found that nearly all millennials read magazines—93 percent of those surveyed said that they have looked at a magazine in the past 60 days, and 37 percent read a digital edition—and are hooked on mobile technology and social media. These readers interact with magazines through social media, but not for love of content. The survey’s respondents made it clear that they want to get something tangible out of their social relationship with a magazine, whether it's promotions, discounts or the chance to win something.
Swipe magazine: will millennials read 'the best of the web' in print? | Media. If you live in one of London’s hipper areas or commute into its centre, you may have been approached this morning at the tube station by a young person in a blue T-shirt handing out yet another free magazine. Aimed at the almost mythical millennial the media is obsessed with, Swipe magazine aims to stand out from Time Out or Shortlistby offering “the best of the internet in print”. The premise makes sense, on paper at least. People like reading print, but there’s loads of good stuff on the internet. So much in fact, that it’s hard to keep track of it all and find the best bits.
Swipe’s editors say they will sift through that morass of content, decide which bits its target audience will like, then shove it in their face on their commute. They are paying a not exactly generous 10p per word to writers, but the 70-odd contributing sites get promotion for their work. “The internet is 4.5bn pages,” he said. That experience is a mixed bag of articles. The ads are also revealing. Turns out traditional publishers do just fine with millennials. The conceit of a raft of new publishers is that traditional media companies have lost their way with young audiences.
And while it turns out many of the self-proclaimed millennial publications do attract proportionally more young readers, several so-called legacy publications aren’t that far behind in reaching younger readers, having high percentages of millennial readers. The advantage of having a millennial audience is being seen as ahead of digital curve, according to Michael Lampert, managing partner at media agency Mediacom. It’s also attractive to brands that want to establish loyalty in young consumers.
Advertisement “It’s a nice way of saying ‘If we can bring this 20-something audience, then we have a customer for life if we manage it appropriately,’” he added. Research firm ComScore provided Digiday with audience data on sites known for their popularity with the generation born roughly between 1980 and 2000 — BuzzFeed, Complex, Elite Daily, Gawker, Mic, Upworthy and Vice. Related.