Why Stores Should Prioritize Social Experiences over Shopping. PSFK sits down with our NYC event panelist Gideon D’Arcangelo, VP of Creative Strategy at ESI Design, to discuss key shopping themes of the Future of Retail 2016 report Retailers have started to accept that shoppers don’t come to stores solely to browse the racks anymore—76 percent of consumers interact with brands and products online before stepping foot in a physical retailer.
Stores are transforming from inventory warehousers into interactive, socially-minded spaces, says Gideon D’Arcangelo, VP of Creative Strategy at ESI Design. Join us as D’Arcangelo share more of his retail design insights at the PSFK’s Future of Retail 2016 Event in NYC this Tuesday, October 20. With extensive experience as an interactive designer and project leader, D’Arcangelo is the mind behind some of today’s most compelling interactive exhibits and spaces, including NYC’s Ellis Island Peopling of America exhibit and The Beacon, a data-and-light media installation at the Tower at PNC Plaza in Pittsburgh. Analyst: Advertisers cannot ignore Gen Xers. Acorn User guide. Generation X Consumer Behavior. The definition of "Generation X" differs depending on which expert you ask.
Generally, however, the term applies to people born from the mid-1960s to the late 1970s. Members of this generation witnessed the introduction of computers, cell phones and the Internet. They were also the first generation in which divorce was common and in which both parents frequently worked outside the home. As adults, they're savvy consumers who pride themselves on making informed purchasing decisions and who often turn to the Internet when searching for the best value for their money. They Seek Product Information Gen X consumers won't buy a product until they've thoroughly researched it, which often means conducting extensive Internet searches and scouring online review sites and social media networks. They Respond to Digital and Traditional Advertising Gen X consumers saw the development of computers and the Internet and are quite tech-savvy.
They're Brand Loyal They Value Diversity and Independence. Generation X Fights for Most-Affluent Title. The number of Generation Xers considered affluent is now higher than the number of Baby Boomers. Advisers surprised by the fact that there are now more affluent Generation Xers than Baby Boomers missed some obvious warning signs, according to “Generational Changing of the Guard,” a research report published by Ipsos. The report findings are drawn from the 2015 Ipsos Affluent Survey USA, which reveals that “for the first time ever, the affluent population of the United States has more Generation Xers than Baby Boomers, signaling a changing of the guard.”
The survey defines “affluent adults” as those living in households with at least $100,000 in annual combined income. About 23% of American households meet that hurdle, Ipsos finds, with a median income of $145,000 and a mean income of $227,000. Currently, 37% of affluent investors are in Gen X, aged 34 to 50, compared to 33% who are Baby Boomers, aged 51 to 69. What every marketer should know about hedonic shoppers. 67.89% of online shopping carts are abandoned, according to the Baymard Institute.
Image Source Across the web, we see toolmakers capitalizing on this number, and promoting the idea that poorly optimized carts are costing retailers two-thirds of their sales. But is it really true? Yes, many ecommerce companies are letting sales slip through the cracks because their checkout process isn’t optimized. But retailers are not losing 67% of sales simply because their shopping carts suck. Simply put, not every fish that nibbles your line is ‘one that got away.’ And not every user that ditches your shopping cart does so because your checkout CTA is the wrong colour.
Shopping cart ‘abandonment’ rates are inflated by a group called hedonic shoppers, and they fill carts for much different reasons than normal ‘utilitarian’ shoppers. The bad news is you won’t capture sales from most hedonic shoppers by A/B testing your checkout process. In this post, we’ll discuss: So let’s tuck in. Image Source Image Source 1. A New Shopper Typology: Utilitarian and Hedonic Perspectives. Product Sampling to Mums – Millennials and Gen X | Talk to Mums. Mums are both the end user and purchaser of products.
They are also women with individual needs and requirements. The key to targeting mums is knowing how to communicate with mums, when to communicate with mums and what information to share with mums to help them make an educated decision on the product you are selling. Mums generally are time poor they have so much to do they often have little time for themselves. Mums also are growing and changing their decisions and needs as their children grow – from a new born, to a toddler, to a school children and beyond – there needs are evolving and changing. Brands need to keep up with these changing circumstances and the requirement to communicate better with mums. Successful product sampling to Mums is about knowing when and where to speak to mums offline.
Strategy and Planning is key to getting great results. Our research shows that 87% of mums love to try new products and experience brands. Buy, Buy Baby: How Consumer Culture Manipulates Parents and Harms Young Minds - Susan Gregory Thomas. An investigative journalist examines how marketers exploit infants and toddlers and the broad, often shocking impact of that exploitation on our society It’s no secret that toy and media corporations manipulate the insecurities of parents to move their products, but Buy, Buy Baby unveils the chilling fact that these corporations are using -- and often funding -- the latest research in child development to sell directly to babies and toddlers.
Susan Gregory Thomas offers even more unnerving epiphanies: the lack of evidence that "educational” shows and toys provide any educational benefit at all for young children and the growing evidence that some of these products actually impair early development and could harm our kids socially and cognitively for life. Thomas blends prodigious reportage with an empathetic voice. Her two daughters were toddlers while she wrote this book, and she never loses sight of the temporal and emotional challenges that parents face.
Creativity will be the hallmark of a successful brand - Luxury Daily - multichannel. Instagram is an attractive advertising channel for media marketers NEW YORK – As marketers try to appeal to the next generation of consumers, they need more than data, according to a New York University professor at Luxury Interactive 2015 on Oct. 13. Brands must also convey less tangible values through the vast array of channels and social media outlets at their disposal. Social media outlets offer brands creative ways to reach consumers, expedite the transaction process and convey brand values. “If you limit yourself to tools that are metric and about data, you are not getting the whole picture,” said Thomaï Serdari, Ph.D., founder of PIQLuxury and adjunct professor of luxury marketing at New York University, New York.
“Brands need to deliver mythical, exchange, emotional, ethical and identity values,” she said. Creative content The seven markers of creative strategy that Ms. Saks at the Show Meerkat “I don’t believe in ‘social’ anymore,” Ms. Bergdorf Goodman Instagram Like this article? Hello Barbie: By Rebekah BarqueroSeptember 22, 2015 Courtesy of Wikimedia Commons Growing up with Santa, fairy tales and a huge imagination, anything is possible as a child. Playing “pretend” is typical for most kids, and one of my favorite things to do when I was a kid, was to play with Barbie dolls. Every birthday and every Christmas, one of the toys that I asked for most was the newest Barbie to play with and to add to my collection. My play time with dolls are some of the most irreplaceable memories of my childhood. This November, Mattel will release their first ever interactive doll with the capability to have a two way conversation, Hello Barbie.
Pressing a button on her belt prompts the toy to ask a question, and then record the response with an embedded microphone. My sister and I would play with dolls for hours, and never experienced any problems pretending that our toys were alive. ‘‘Imaginary companions aren’t constrained,” psychology professor at Wellesley College Tracy Gleason said. Related. Hello Barbie: 'Tomorrowland' is an exciting trip through the Fantasyland called imagination. Imagine the ad: DREAMERS WANTED. You’ll be joining George Clooney and crew to an incredible world of epic imagination where anything is possible.
Welcome to “Tomorrowland". Former boy genius Frank (played by Clooney), along with optimistic, science-minded teen Casey (Britt Robertson), mysterious Athena (Raffey Cassidy) and the brilliant David Nix (Hugh Laurie), lose themselves in a world of pure Disney fantasy. “Tomorrowland” transports you on an inspiring and magical journey of wonder and adventure to a place where if you can dream it, you can do it. Noe enough? Must Watch: Stop-Motion Video ‘Imagination’ Hits The Nostalgia Button Hard. This Stop-Motion Video of a Child's Imagination Took 1.5 Years to Make. PermaGrin Films just released this new short film titled “Imagination.” It’s a mind-bending stop-motion journey that follows a child through his imagination over 4 minutes.
PermaGrin photographer Marc Donahue tells us that he, producer Roth Rind, and music artist Jordan Corey started working on the project with then-9-year-old Kai Burich back in 2013. Scheduling the shoots was difficult due to Burich’s schoolwork and extracurricular, so 60 days of production ended up getting spread over 1.5 years. Camera-wise, the crew used a RED Epic, a Canon 5D Mark III, and a custom GoPro array on a curved rail.
“During this time technology changed and the 4K revolution hit the DSLR and the action camera market,” Donahue tells PetaPixel. “This allowed us to reform shots to incorporate moves with drone cinematography and unique perspective filming on the GoPro Hero 4.” “As children, we viewed the world through the lenses of our imaginations,” the short film says. A.F. Harrold: The Imaginary - a story about the power of imagination | Festival of Ideas. Lady Mitchell Hall, Sidgwick Site Sidgwick Avenue, CB3 9DA Only Amanda can see her imaginary friend – until the sinister Mr Bunting arrives at Amanda’s door. Mr Bunting hunts imaginaries. Rumour says that he eats them. And he’s sniffed out Rudger. Soon Rudger is alone, and running for his imaginary life.
But can a boy who isn’t there survive without a friend to dream him up? A contemporary story with a classic feel, 'The Imaginary' is packed with unique ideas and wonderful characters. A.F. Image copyright: Vasile Hurghis via Flickr. Family events capture the power of imagination at Cambridge Festival of Ideas. Half-term is a great time to expose kids to new ideas and experiences. With this in mind, the Cambridge Festival of Ideas, which runs 19 October to 1 November, has produced a huge array of workshops, performances, exhibitions and tours.
These events are designed specifically for different ages, interests and abilities. Younger children, even in the age of hashtags and emoji, can learn to enjoy and engage with poetry in the most fun and fulfilling way – just as their medieval Viking counterparts enjoyed it back when they took part in poetry slams for mass entertainment. Lessons on what makes superheroes ‘tick’ will be essential learning into the motivations and morals needed for anyone aspiring to save the world. The popular children's writer and author of the much-loved Fizzlebert Stump series of books, A.F. Another popular local children’s author speaking at this year’s Festival is Helen Moss, who will be talking about why children’s mystery novels are so popular. Power play! Bored With Kegels? A Device's Got Your Pelvic Floor Training Covered. Elvie offers a fun, connected workout, but raises awareness about an oft-overlooked area of women's health, too When PSFK’s Editorial Researcher Melanie Ehrenkranz asked if I might like to review Elvie, the new Bluetooth-connected, pelvic floor-training device from Chiaro, I agreed for two reasons: firstly, because promoting women’s sexual and overall health is extremely important to me; secondly, because—as I admitted to Chiaro co-founder and CEO Tania Boler during a recent chat—I expected Elvie’s app to confirm that I’m a total champ at kegels.
Boler, who’s spent much of her career to date working to empower women through spreading health and information, explained that her response to questions about pelvic floor training being a “sex issue” or a “health issue” is always the same: It’s a women’s issue, and it’s crazy that most women don’t even think about it. [Elvie] is about health and sexuality, but it’s also about changing people’s perceptions about their bodies. Elvie. How dance, music play a role in child's early years. Children need experiences to build self-esteem - MRT.com: Stories. Your child asks if they can redecorate their room. You are worried that letting your child redecorate will ruin his beautiful room. You can tell that your child is really excited about his ideas. He saysy he will do everything himself. Now you are really worried about what the room will look like when he has finished. What do you do?
You make the positive choice to let your child redecorate. Every child needs experiences that will boast their self-esteem. When someone values their accomplishments, they are more able to value others. It is difficult for a person to instill self-esteem in themselves. In all that you do, remember that the immediate results are not as important as the effort your child puts into things.