Spend Less, Gain More with your Event Marketing Campaign. If there’s anything that intimidates a B2B leader more than poor sales close data, it’s holding a company event. It entails the most costs. It involves the most exertion of resources. And, ironically, it is a very crucial component of company growth. Event marketing is a useful lead generation tool businesses of all dimensions cannot live without. Not only will your company maintain its presence in the minds of present and potential customers, it will also gain opportunities to increase lead conversions.
Considered, you might as well hold an event no matter what. These factors will surely help get your event marketing money’s worth. Event Analytics. ROI Tracking. Data Collation. Company events shouldn’t be a subject of fear among B2B enterprises. It would cost you a fortune to hold a tradeshow or a symposium, but you can always take that relaxing sigh of relief after the event, knowing that your brand gets the exposure it deserves.
Source: 3 Ways to Justify Your Event Spend. 3 Simple Tips To Hit Trade Shows With A Bang in Singapore! Trade shows, exhibitions, trade fairs, face-to-face or in-person marketing, however you may brand it, is vetted by marketers to be the most effective and beneficial marketing tactic (69 (B2B Content Marketing 2015: Benchmarks, Budgets, and Trends Report) Smartinsights stressed: “From visibility to credibility, exhibiting at a trade show has hundreds of benefits for your business. Establishing a presence, whether big or small, for your company at a trade show gives you a powerful platform for meeting new customers, reaching out to your existing clientèle, and building a more established and reliable brand.” Good point. However, getting to the trade fair’s venue on time and having a nice purple booth is not enough to expect a good number of customers to stop by and ask interesting questions about your product or service.
There’s more to than just participation and product demo that will make an event successful.. Plan and Prep 3-6 months, or even a year. See a checklist from TradeShowBuddy. Quick Fix for Lead Generation Content that isn’t Getting Found. In a typical content marketing lifespan, you cannot avoid getting into a phase when you start wondering why your pieces of great content – those which are with quality and viral potential – are not stumbled upon by your target market.
It’s a frustrating time, especially when you’ve become really proud of your content outputs yet they don’t really help in generating leads for your team. Apparently, there’s a whole lot of difference between creating good content and promoting it, and the latter is what ultimately decides the “searchability” of your posts. There are things you could do to effectively promote your content, as proposed by Sonia Simone, co-founder and Chief Content Officer of CopyBlogger Media. From CopyBlogger.com: #1: Build your network Today, tomorrow, next week, and next year, you need to be building your network of web publishers. Those are the bloggers, web journalists, social media power users, and others who have the audience you’re looking for. #2: Make it shareable. How to Maximize Limited Resources for your Company Events. Nowadays, any B2B business cannot survive long without holding a company event or two.
Statistics show that company events such as conferences and webinars are the most effective demand generation tools providing new clientele. A majority of marketers even say that they are able to generate and qualify the most B2B sales leads from such events. However, it is worth noting that a lot of sweat and soul is involved in creating a successful company event.
Not only that, money is also an important factor and business managers need to maximize every cent they invested in organizing such events. Every enterprise feels pinched by their limited budgets that they feel they can hardly do anything to make their events stand out and achieve what they set out to do. Create an effective plan. Start early. Broadcast via social media. Go visual. Hire a lead generation company. #b2b event telemarketing#Maximizing event resources. Dimsums in Hawker: Make Your IT Products Noticeable in Trade Shows in Singapore. Photo by Diana Schnuth – Singapore, like her Asian neighbors Malaysia and the Philippines, has a penchant for good food. “Bak chor mee” or mince meat noodles, barbecued chicken wings, braised duck rice, carrot cakes and dimsums are just a few of the many flavorful and mouth-watering hawker foods that are openly displayed and sold in food stalls in hot muggy hawker centers in Singapore.
Can you imagine how inviting is the aroma, and how tempting are the looks of these tasteful food to the senses? Your IT products may just be as inviting and tempting to your potential customers, when offered or sold similarly like dimsums and noodles – not in a hawker center of course, but in Trade Shows. Take a clearer view of how Trade shows or events could be beneficial to IT products or for any brand for that matter, along with other marketing tactics you have in place. Below are most likely to be your questions, and the answers to them: What is Trade Show? You Your Target Consumers.
4 Steps to Improve Email Response Rates. There’s no doubt that email leads other B2B marketing channels by a wide margin in terms of reliability in generating qualified sales leads. Along with company websites and in-person events, emails continue to top the priority lists of any forward-thinking marketer. Cold-hard facts and figures make a telling case of this. But there’s reason to believe that not all email campaigns follow best practices. A business might deem it worthwhile to bombard certain prospects with company messages. You cannot really fathom a feeling that recipients decline to respond to your messages.
Clearly, this is a dilemma common among many B2B businesses. Align Messaging and Offers. Be Creative. Create Urgency. Ensure Understanding. Source: Email Marketing ABC’s: 5 Tips to Increase Demand Generation Email Response Rates Please follow and like us: How Event Companies in Singapore Make Their Events Successful • Singapore Event Telemarketing Blog. Event planning is a huge industry in Singapore. This doesn’t come as a surprise as this dynamic and diverse city has all what an event planner needs. It has a wide range of world-class venues, efficient public transport system, and for twelve years, it has remained as Asia’s Top Convention City in International Congress and Convention Association. But just like in any other industry, there are top players in the event planning niche in Singapore. What sets these companies apart from the rest is their ability to turn every event into a successful one.
They’re able to do that because they do things in certain ways. Here’s some of them: They use multiple channels for marketing. They customize invitation for a specific group. They create a system. They master the art of management. They are excellent communicators. Event planning can be pretty challenging especially if you’re a beginner.
#Event planning tips#Singapore Event Companies. Make your Business Grow through Effective Corporate Events. There has been a lot of talk recently about the continuing emergence of marketing automation systems, with B2B companies investing in lead management and market research tools. This is also true with businesses that want to upgrade their appointment setting infrastructure to increase their sales conversions. But even with such developments, businesses still see great potential in corporate events. Direct marketing and selling are still best implemented through real-time activities such as exhibitions, trade shows, corporate meetings and product launchings. Considering that many B2B buyers prefer direct in-person engagement over emails and inbound calling, it wouldn’t hurt at all to ride this persisting trend.
For a fact, corporate events make business expansion possible. Recent surveys state they are more effective in terms of generating quality sales leads. High sales conversions have also been attributed to effective company events. Put benefits in mind. Plan the venue and context. The Big Three of Online Lead Conversion. Conversion is the ultimate goal of B2B lead generation through the use of content. Whether you’re using websites, blogs, landing pages, social media profiles or email, success can only be measured by the number of prospects who are eventually converted into paying customers. Unlike telemarketing or appointment setting campaigns, online marketing takes more time and strategy in order to produce results. Also, it’s much more complex on account of several factors that contribute to a campaign’s success or failure. There are certainly a lot of different ways to achieve that, but when talking specifically of content as a tool for conversion, everything boils down to 3 aspects: Grabbing attention through headlines and images Let’s face it: people online don’t go straight into reading the text of an article.
The first line of offense is always the headline and the accompanying image. Being specific. The power of incentives Of course, showing them the door isn’t enough. 3 Steps to Enhance your Corporate Event’s Impact. A good deal of B2B companies considers corporate events like trade shows and conferences to be the best avenues for acquiring quality business leads. Then again, only a handful could manage to provide participants with experiences lasting up until a sales appointment is set. More important than just holding an event is creating an impactful event.
It is clear enough that managers have their own ways to this, but can these strategies achieve valuable long-term relationships? How about better revenue? These are questions you would need to answer when it comes down to marketing your corporate events. Here are some steps to consider in your event marketing as seen on an article posted in the Tradeshow News Network website.
Differentiate your event In your marketing content, always make it a point to highlight the key factors that distinguish your event from others in the same vertical. Capture accurate demographics data Engage participants the year round.