Point clés d'un site web de qualité. Comment avoir l'assurance d'obtenir un site web de qualité ?
Comment savoir quels points exiger avant de vous engager financièrement et contractuellement ? Visiblement vous vous posez les bonnes questions et au bon moment ! Lorsque vous comparerez les différents prestataires qui se proposent de réaliser votre site, assurez-vous que leur offre mentionne bien les critères de qualité suivant : Bien classé sur Google, Bing et Yahoo! À quoi bon se donner du mal et/ou dépenser une fortune pour avoir un site révolutionnaire si personne ne se rend jamais dessus ? The Basics of SEO Friendly Design and Development - The Beginners Guide to SEO.
Search engines are limited in how they crawl the web and interpret content.
A webpage doesn't always look the same to you and me as it looks to a search engine. In this section, we'll focus on specific technical aspects of building (or modifying) web pages so they are structured for both search engines and human visitors alike. Share this part of the guide with your programmers, information architects, and designers, so that all parties involved in a site's construction are on the same page. Optimizing Performance — Web Fundamentals. In our shared pursuit to push the web to do more, we're running into a common problem: performance.
Sites have more features than ever before. So much so, that many sites now struggle to achieve a high level of performance across a variety of network conditions and devices. Performance issues vary. At best, they create small delays that are only briefly annoying to your users. At worst, they make your site completely inaccessible, unresponsive to user input, or both.
We want users to interact meaningfully with what we build. Performance plays a major role in the success of any online venture. Here are a couple case studies where low performance had a negative impact on business goals: In the same DoubleClick by Google study cited above, it was found that sites loading within 5 seconds had 70% longer sessions, 35% lower bounce rates, and 25% higher ad viewability than sites taking nearly four times longer at 19 seconds. Retaining users is crucial to improving conversions. Content Sharing Best Practices. 1.
Use Facebook Insights to measure the success of your content Facebook Insights provides developers and site owners with metrics about their content. You can view the reach of particular stories, track creation and consumption of pieces of content, and view demographics of who is sharing and engaging with your content. By understanding and analyzing these trends, you'll be better equipped to improve your site and create the best sharing experiences for your users. This data is available online and through an API for developers. Some plugins also have a ref parameter which can be used to track traffic generation on your site. Reasons Why You Should Stop Using Keywords Meta Tag. Obsolete practices to avoid - Web developer guide.
Many people learned HTML, CSS, and JavaScript by viewing the source of pages and then copying and pasting them, without considering whether or not the original site was well implemented.
This means that they have perpetuated coding practices that might have been necessary in the past, but are irrelevant now. This article tries to list older coding practices that over time have become unnecessary or bad practices. Doctype There are about ten (X)HTML doctypes. Differences are subtle (and sometimes nonexistent). Which triggers standards mode in every browser (even Internet Explorer 6). It is not uncommon to find source code with the following line: However, all Web browsers (even Internet Explorer 6) will act the same if you reduce it to: This knowledge has been acquired by some amazing reverse engineering and pragmatism.
<meta name="MSSmartTagsPreventParsing" content="true"> which was useful only in one beta version of Internet Explorer 6. From this era, we inherit things like: or: b, i, u. Cómo mejorar el posicionamiento de tus vídeos. El SEO para vídeos debe ser una parte importante de tu estrategia de marketing online y más desde que los vídeos cada vez tienen más presencia en los resultados de búsqueda, llegando muchas veces a posicionar por encima de los resultados corrientes.
Además del hecho de que lo mejor que puedes hacer para que un vídeo funcione es crear un contenido único y original, existen varias maneras de darle un empujón extra al SEO de tu vídeos, por consiguiente de tu página web, con muy poco esfuerzo. 1. No subas tus vídeos a Youtube Esto puede parecer una locura y más siendo Youtube el segundo motor de búsqueda más usado pero siempre es la mejor opción a la hora de subir un vídeo. Otro problema es que es muy difícil conseguir conversiones desde Youtube ya que un altísimo porcentaje de usuarios usan esta plataforma únicamente para entretenimiento, la solución está en hacer un vídeo exclusivo para Youtube para que de este modo no compita con tu propia web. 2. 3.
La Landing Page Perfecta. ¡Guía paso a paso! Hace unos días comentábamos la importancia de crear una landing page que consiga su objetivo, es decir, vender.
En el artículo de hoy tienes una completa guía para crear la página de aterrizaje perfecta. Descubre los elementos que ha de componer, así como los principales errores, y lo más importante, cómo evitarlos, junto con interesantes consejos que te ayudarán a despertar la creatividad. Sin más dilación, vamos a entrar en materia: Elementos que debe incluir una Landing Page de 10 El Título.