The 6 Step Guide to Getting Free Press for Your Startup. To be honest, I wanted to not like the guest post you’ll read today. “PR” can be terribly boring. Before I started reading it, I decided that I wasn’t going to share it. But when I started reading, I kept reading. Dmitry is an experienced PR marketer and OkDork reader. He runs JustReachout.io which provides 1 on 1 help for startups writing email pitches and finding most relevant reporters. His post builds on many of the other posts we’ve featured this year. You’ll learn: * How to make sure people remember what it is your startup actually does * Find the reporters that can actually help you (and you can, in turn, help them) * Get featured on the sites you want for your business Enjoy! Noah Every week I get at least two emails from startups asking me to help them “build buzz” around their product or service. For the past 8 years I’ve been doing my own PR without hiring anybody else to help me and it has worked beautifully for me. 1.
First step is to nail down your one sentence pitch. 2. 3. 4. 5. Sales Hacking: A boot-strappers guide to turning $2000 into $2,000,000 in sales in 4 months. | upshift. Call me a streamlining savant or a financial alchemist, but when it comes down to it, let’s get real: I’m a hustler. Plain and simple. I started my most recent company six years ago with four yellow notepads and four pens.
We didn’t have a Rolodex of business contacts. Heck, we didn’t even have a computer. But it didn’t matter – what we lacked in experience and money we more than made up for in cojones. Our dream was to start a marketplace that would connect homeowners with contractors who would compete for work. But we weren’t even sure there was a market for it. That isn’t a metaphor.
Scaling a sales-driven business isn’t easy, and — here’s the kicker — it doesn’t come naturally to a lot of company founders. In the most general sense, the most effective way to grow our company is to focus on things that produce the most substantial results for the least cost. Here’s how you can do the same for your business. Step 1: Profiling For example: We had over 30 categories that we sold into. 1. Direct Mail & Direct Marketing Agency: Offering direct response marketing, direct mail production, design, copywriting, emails, landing pages – San Francisco, Bay Area, Alameda, CA. Inc.com. T-Mobile and AT&T went head-to-head on Twitter over a customer… T-Mobile won. Conversations like this one are what makes Twitter an amazing service. If you considered switching your mobile operator in the past, you might chat with friends or family about it and then come to a decision. These days you can do more than that — why not put out a tweet too… you might attract the attention of those very same operators, and even T-Mobile’s CEO himself.
That’s what happened to Jay Rooney, an AT&T customer who was tempted by T-Mobile’s free international roaming deal. A T-Mobile rep replies just seven minutes later: That kicks off a battle for the customer as AT&T responds: T-Mobile gets right to the point: AT&T replies, looking more than a little defeated: But lo and behold T-Mobile CEO John Legere steps into the fold: And seals the deal: That’s a pretty good outcome from just one tweet: You can read the full thread for yourself here. Thumbnail image via West McGowan / Flickr — hat tip Koushik Dutta. Marc Ecko Tags Air Force One. How We Grew Crazy Egg to 100,000 Users With A $10,000 Marketing Budget. Loyalty lessons from Lady Gaga. I asked for eggs — This Happened to Me.
Red%20Bull%20Success%20story. Red Bull's Billionaire Maniac. (Corrects Sports Illustrated's paid circulation in fourth paragraph.) Little known outside of his native Austria, Dietrich Mateschitz is one of the most successful entrepreneurs of our age, a man who single-handedly changed the landscape of the beverage industry by creating not just a new brand but a whole new category: the energy drink.
As the visionary who brought the world Red Bull, affectionately known as "speed in a can" or even "liquid cocaine," Mateschitz, 67, has been a patron saint for more than two decades to late-night partiers, exam-week undergrads, long-haul truckers, and, above all, extreme-sports athletes everywhere. In return for his sickly sweet innovation, the world has made him very, very rich. Last year the privately held company, also named Red Bull, says it sold 4.2 billion cans of its drink, including more than a billion in the U.S. alone.
That represents a 7.9 percent increase over the year before, and revenues jumped 15.8 percent to $5.175 billion. Dashboard. Marketing Is Dead - Bill Lee. Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear. First, buyers are no longer paying much attention. Several studies have confirmed that in the “buyer’s decision journey,” traditional marketing communications just aren’t relevant. Second, CEOs have lost all patience. Third, in today’s increasingly social media-infused environment, traditional marketing and sales not only doesn’t work so well, it doesn’t make sense. In fact, this last is a bit of a red herring, because traditional marketing isn’t really working anywhere. There’s a lot of speculation about what will replace this broken model — a sense that we’re only getting a few glimpses of the future of marketing on the margins.
Restore community marketing. Find your customer influencers. Help them build social capital. Early Pinterest Growth Was Driven By Grassroots Marketing - Liz Gannes. Pinterest, which CEO Ben Silbermann describes as a tool that helps people find inspiration, is now the third-largest source of referral traffic on the Internet. But growth wasn’t easy for the company, Silbermann told a rapt audience at Y Combinator’s Startup School at Stanford University on Saturday. The way Pinterest grew had little to do with Silicon Valley wisdom. It was about marketing — mostly grassroots marketing — not better algorithms. In 2010, three months after Pinterest launched, the site had only 3,000 users. “Instead of changing the product, I thought maybe I could just find people like me,” he said.
So Pinterest started to have meet-ups at local boutiques, and to take fun pictures of people who attended them, and to engage with bloggers to do invitation campaigns like “Pin It Forward,” where bloggers got more invites to the site by spreading the world. “A lot of people in Silicon Valley didn’t get, and I don’t know if they still get, Pinterest,” Silbermann said. Salesforce Marketing Cloud Demo.