9 trucs et astuces pour créer une FAQ efficace. A Blueprint for Writing How-To Guides for Your Site. There are numerous articles on this site about how to increase your website traffic and tips for bringing new visitors to your website.
However, one of the things that many new website owners overlook is building a mailing list. A mailing list has the advantage of allowing you to continue to connect with site visitors long after they’ve moved on from that initial landing page. Atelier : comment mettre en place un plan de communication sur les ... Best Social Media Articles of 2014. We’ve all been there.
Your co-workers are standing around the water cooler, engaged in an animated conversation. You approach, hoping to chat about the latest episode of the Serial podcast. Then somebody asks, “Hey Matt, what do you think about Facebook Zero?” “Umm, it’s delicious?” Blank stares. Can You Afford A 10-People Content Marketing Team To Be Successful? Creating content, especially in a lean marketing team, is an all-hands-on-deck endeavor.
Having a dream team in place to create not only the social posts, blog pieces, and video snippets, but the strategy, big picture campaigns and creative long-term vision should be a top priority for marketers in 2015. Source: www.b2bmarketinginsider.com. How Curated Content Performance Beats Original Content. Should I create original content or curate content from others?
Many content marketers don’t EVEN consider this question. Why? They worry that curated content is NOT as effective as original content. How the right influencer strategy can amplify your content marketing. Scaling Content Marketing is the key area of focus for many marketers these days.
A number of strategies are being offered by experts, social networks or distribution platforms including the most natural one to them: pay for play. As Mark Schaefer wrote earlier this year, Content Marketing could be the victim of its own success if content strategists don’t put in place strategies to overcome the content abundance that results in diminishing returns. Earlier this year, Facebook for instance admitted to de-prioritize the organic reach of content from Facebook pages as users are more and more publishing content to more and more friends.
The solution, they say? How to Create Social Media Images That Support Your Brand. Are you getting maximum results from your visual content?
Do you use fonts, colors and clever effects to make your company’s images more recognizable? Graphics that are consistent with your company’s established image increase your audience engagement by creating familiarity. In this article you’ll discover how to use simple design tactics to help your audience instantly associate your pictures with your brand.
How to Implement a Loyalty Program Using Social Media. Do you want to build stronger relationships with your social media followers?
Have you considered launching a loyalty program? A loyalty program is an excellent way to gain audience insights while rewarding your most engaged fans. In this article I’ll explain how to run effective loyalty programs with social media. Loyalty Program Basics Loyalty programs are ongoing campaigns that use rewards to create repetitive behavior among your customers. Introducing The New Scoop.it Suggestion Engine: Bringing You More Relevant Content. Every business’s marketing objectives require awesome content.
Whether you’re focused on building thought leadership, increasing brand awareness, boosting SEO, engaging with an audience, or generating leads, it’s no longer a question that content marketing is the answer. You create content, you outsource content, you curate content. Lee Odden Tackles Influencer Marketing in 5 Simple Steps #CMWorld. At the largest content marketing conference in the world, over 2,500 attendees from 50+ countries converged on Cleveland, Ohio this week to learn about all things content marketing.
Our agency, TopRank Online Marketing, has been involved with CMWorld since day one: presenting every year for the past 4 years as well as helping to market the conference through influencer eBooks. Saying we’re big fans of the event is an understatement. As it happens, my first session at Content Marketing World was presented by our CEO, Lee Odden on the topic of influencers and content marketing. What is an influencer? M-learning, E-Learning, and Technical Communications. Publication automatique sur Facebook: 5 applications incontournables.
Rédiger pour le web : contraintes d'ergonomie et de référencement. The Ultimate Content Marketing Tools List.