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Guide to Improve Your Google My Business With Local SEO [2023] Google My Business has become the first showcase for a company in the online world, even above web pages. It is the first contact a user has when performing a search on Google since the results pages normally show the company profiles created on this platform above the organic results. In this Complete Guide to Google My Business in 2023, we will tell you everything about Google My Business; what this tool is for, how to create your listing on this platform, why it is the perfect ally for local SEO and the steps you have to take to optimize your business listing. 1. What is Google My Business? Google My Business is a free tool created by Google that allows companies, by creating a profile, to manage their presence in the online world and increase their visibility.
Profiles in Google My Business are displayed on Google Maps and on Google results pages with the aim that customers within your area of influence find you making it easier 2. 3. 1. 2. 3. 4. 5. 5.1. Name of your company Category.