Content Marketing - 30 Tactics. Soon I’ll be starting a new series of practical tips on tactics that marketers can use to complement their content-focused online marketing efforts. The idea of content marketing seems to vary with different people, so to start, my definition of content marketing is: “Aligning business and consumer information needs with content.” We’ll see if that holds as we build out a deep dive on each of these 30 different tactics.
A lot of the information on content marketing that we promote here on Online Marketing Blog offers process, strategy and models of approach. This series makes the bold assumption that the reader has already considered goals, audience, strategy and measurement and is looking for tips on tactics that fit within their planned online marketing mix. I’ll be going through the list in alphabetical order and following a fairly consistent format. In the course of writing this post and compiling information for the series, a reasonable question arises: “What is content?”. 4 Simple Tools for Creating an Infographic Resume. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. As a freelancer or job seeker, it is important to have a resume that stands out among the rest — one of the more visually pleasing options on the market today is the infographic resume.
An infographic resume enables a job seeker to better visualize his or her career history, education and skills. Unfortunately, not everyone is a graphic designer, and whipping up a professional-looking infographic resume can be a difficult task for the technically unskilled job seeker. For those of us not talented in design, it can also be costly to hire an experienced designer to toil over a career-centric infographic. Luckily, a number of companies are picking up on this growing trend and building apps to enable the average job seeker to create a beautiful resume. 1.
The company's vision is to "be the future of resumes. " 2. 3. 4. The Importance of Setting Infographic Objectives. The Internet is full of infographics that lack fundamental direction or purpose. These types of information designs can be ineffective as a communication tool as well as a time and labor drain on your organization. Before jumping into the design phase there are a couple of important questions you should ask yourself: What is the purpose of your infographics?
What goals does your organization hope to accomplish by using infographics as a communication tool? To help shape your infographic objectives, it’s important to understand: • The audience you are creating infographics for AND • What information your infographics need to communicate. Your audience is comprised of different people that will have questions about your products, services, and organization—they could be customers, prospects, employees, investors, suppliers, and partners.
The information needs that guide your organization’s infographic decision-making will vary depending on the type of audience you are communicating with.
In-depth Guide To Content Creation [With Infographic] It doesn’t matter whether you’re an on-site SEO consultant, a link-building specialist or an all-round ‘internet marketer’, content creation should be particularly high on your list of priorities. We’ve been hearing the phrase ‘content is king’ for years now, but given Google’s recent de-indexation of low-quality blog networks, the Panda updates and the new algorithm burning across the horizon, it seems it’s never been more true than in 2012. It’s not difficult to understand the importance of high quality, unique and relevant content in the modern SEO industry; content of this type published on your own site can do wonders when it comes to link magnetism and social media metrics and similarly, can help you obtain extremely powerful links from high authority domains that might otherwise be out of your reach. But creating this content is easier said than done, particularly if you’re trying to compete in a crowded industry.
Click for a full size version if you'd like to print it. Research. Secrets to Designing Killer Infographics. Infographics offer an innovative and powerful way to share information with your audience. By allowing readers to visualize the data at hand, they are adding to its effectiveness and creating a more valuable user experience in the process. With that said, it is important to understand that an infographic draws all its power from a solid design. Putting together a well designed information graphic may seem like a daunting challenge, but not to fear. There is a method to the madness. The tips in this article will unleash the secrets to designing infographics that deliver everywhere it counts. Collect the Data The purpose of an infographic is to deliver information so gathering the data will be one of the most important steps of the process. Tell a Story Great infographics not only provide valuable information, they tell a compelling story.
The History and Evolution of Email (And Other Online Communication). What is an Infographic? Are We Addicted to the Internet? Make it Scannable Summary. Infographic: Write It Down. Vizualize.me: Visualize your resume in one click. Spot On – How to write the perfect post (Infographic) Infographics. Infographic: The Optimal Length for Every Social Media Update. How long should my tweet be? Or my blogpost? Or my headline? I ask this question a lot. It seems that others do, too. Our first take on coming up with the ideal length of all online content proved quite useful for a lot of people. I’d love to see if I can help make it even more useful.
Along with all the best tips on optimal lengths for tweets, blogposts, headlines, and more, I’ve added a few additional lengths to the list—the ones that came up most often in the comments of the last post, like SlideShare length, Pinterest length, and more. And to make it just as easy as possible to consume all this information quickly and easily, we partnered with our friends at SumAll to place the data and insights into a fun infographic. Infographic: The optimal length for social media updates and more Click to enlarge. Share this image on your site!
<p><strong>Please include attribution to with this graphic. For the free, print-ready infographic, visit the SumAll blog. vs.