Speakr (formerly twtMob) scores $2.9M to land more brand endorsements for Net influencers | VentureBeat | Deals | by Barry Levine. Movie and TV celebrities are so last century. Social network-based influencers are the new celebs. And LA-based Speakr — until today known as twtMob — has just landed $2.9 million in seed funding to promote more brands through these 21st century stars. Each of these influencers has followers ranging from the tens of thousands to the millions. Their short videos, blog posts, photos, and tweets have gained huge followings for their wit, outrageousness, and engaging styles. Take Christian Delgrosso. “Hundreds of influencers make $10,000 to $20,000 a month,” he said. Delgrosso conducts one of his mini-broadcast networks on Instagram, where he has amassed nearly 600,000 followers. “These guys have become content creators that also have a built-in distribution vehicle,” Hansell said.
Three billion impressions Speakr serves as a kind of ad agency for these influencers. “Influencers,” by the way, are not brand advocates in Speakr’s terminology. ‘Come to us for a category’ Powered by VBProfiles. Niche | All the world's creators, in one place. Niche | All the world's creators, in one place. TheAudience. Giveaways, Sweepstakes and Contests for Bloggers and Brands. I’ve been really angsty of late, worrying about things I shouldn’t worry about.
That’s the life of a Jewish mother, I suppose. But it’s also the life of a social media marketer who is valiantly trying to stay on the right side of the law. The FTC law, that is. No doubt most of you are aware that the FTC (Federal Trade Commission) regulates advertising and marketing practices here in the U.S. They’re the governmental group who has brought us the CAN-SPAM act (email marketing), COPPA (Children’s Online Privacy Protection Act) and, more recently, their Guides Concerning the Use of Endorsements and Testimonials in Advertising, which helped to bring about a more open and transparent level of disclosure by bloggers about their relationships with brands, organizations and events. The FTC is also one of the governmental bodies which regulates Contests and Sweepstakes (others being the Postal Service, the Department of Justice, and regulatory bodies within each of the 50 U.S. states). Interview: Pro Vine Artist Pinot Shares His Tips For Animating On Vine.
This week's interview with a Pro Viner features Pinot, who headlined our list of talented #6SECFILMS entrants who weren't eligible to win the competition. Originally from Indonesia and now living in Kuwait as an illustrator and motion graphic designer, Pinot finds time to make stop motion creations of his own using sketch drawings intertwined with the real world. The husband to a similarly-crafty wife and father to three magical children, he has found that Vine is like a family playground, with his kids being a constant source of inspiration. Tribeca: You clearly have a very strong background in art. At what point did you decide to combine your drawing skills with a digital medium like Vine? And were you actively making videos before Vine? Pinot: I decided to combine the two mediums when I realized I'm not allowed to use pre-recorded footage on Vine. I have created so much artwork with 3D animation, motion graphic material or even DSLR videography combined with video.
Oh my. 1. 2. 3. Big Frame Entertainment Networks | Big Frame - A YouTube Media Company | Not Every Channel, The Best Channels. The Fast-Growing, Profitable Market For Kid "Influencer" Endorsements On Twitter, Instagram, Vine, YouTube, And Pinterest. Who’s getting the better deal here, the new age social media barons, or the brands paying them? And when a trusted viral voice is now in the pocket of a big company, what’s in it for the audience? Going Viral In Your Underwear Twenty-year-old Carmel, Calif. native Cameron Asa runs arguably one of the most powerful parody accounts on Twitter: TweetLikeAGirI. In a phone conversation he told me so, proudly. “Some people are content to make $200 to $400 on their accounts [per post],” explains David Orr. Orr won’t reveal just how much he makes, but says “making a thousand dollars a day is by no means unrealistic” for influencers. “It’s great that 16- and 17 year-olds are making $500 a day in revenue, working from 6 p.m. to 9 p.m., after school,” he says.
To do that the 22-year-old Illinois native and University of Arizona graduate spends an average of 14 hours a day online, seven days a week. “Anyone with 250,000 to 300,000 followers is influential enough to work with,” he notes. What’s Next? Is influencer marketing over? Here’s another pivot, this time from Wahooly. By Erin Griffith On May 21, 2013 For a hot minute there, it felt like “influencers,” loosely defined as anyone with a respectable number of Twitter followers, were the future of marketing.
Thanks to the democratizing ways of the Web, anyone with a Twitter handle suddenly has a voice and an audience. We saw how quickly bad behavior by companies (ahem, airlines, cable companies) spread through social networks. So why not make that work in the other direction? Let fans advocate for your brand, and suddenly you have millions of authentic micro-advertisements that cost next to nothing. Identify the fans with the most followers, and get the most bang for your buck. Wahooly was one with a particularly novel approach: Tweet for equity. The company had a rough launch, but after working out the kinks, things looked promising.
Then sometime last year, people stopped caring about Klout. Where previously Wahooly offered equity for engagement, the company now offers influencers reciprocal sharing. Actors for Hire in Los Angeles, CA | Gig Salad. Overview: Advertise with Townsquare Media, Advertiser Information.
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