Jean-Pierre Nadir (Easyvoyage) : "Dans le voyage, face à Google et Apple, la marge de manoeuvre est étroite" Pour faire face aux ambitions de Google dans le voyage, Easyvoyage se mue en portail multiservices, diversifie ses sources d'audience et lance des outils différenciants, explique son fondateur.
JDN. Que vous inspire la stratégie de Google en matière de voyage ? Jean-Pierre Nadir. Le tassement naturel des requêtes sur le search conduit Google à regarder les verticaux comme une priorité. Il a commencé avec le shopping, mais tout va y passer. Vous attendez-vous à voir débarquer un autre géant du Web sur votre marché ? Parmi les "Big 5" du Web – Microsoft, Amazon, Facebook, Apple et Google –, un autre que Google peut réussir : Apple. A terme vont perdurer quatre ou cinq acteurs.
Comment vous organisez-vous pour lutter ? D'abord nous faisons d'Easyvoyage un portail qui regroupe toutes les réponses aux questions des voyageurs : contenus, comparateur de vols, comparateur d'hôtels, avis de voyageurs, forums, etc. Ensuite il nous faut être le meilleur technologiquement. Top 10 ideas from Tourism and Travel over the last 12 months. We’ve picked out our top ten Tourism & Travel articles from the last 12 months on Springwise.
We hope that the ideas listed below provide entrepreneurs with plenty of inspiration and spark even more innovative efforts in the future! 1. At Pittsburgh hotel, guests surrender digital devices upon check-in The point of a break away is to immerse yourself in relaxation, but all too often this is forgotten by those who find it hard to switch off from their busy work lives. The Marriott Renaissance hotel in Pittsburgh recognized this problem and decided to employ tough love with its guests. Read more about the Marriott’s Renaissance Pittsburgh Hotel » 2. When Elvis first crooned out the words to his hit ‘Heartbreak Hotel’ he probably didn’t have Berlin-based Die Liebeskuemmerer in mind.
Read more about Die Liebeskuemmerer » 3. Read more about Flightfox » 4. Many people go away on holiday to escape grim reality. Read more about CorruptTour.com » 5. Read more about WaarSchijntdeZonWel.nl » E commerce travel trends 2012.
Tourism social media. Sources. In Madrid, iPads loaded with tourist friendly apps available for hire. Gain instant and exclusive access to over 5,000 of the most creative ideas, innovations and startups on our database and use our smart filters to take you direct to those that are most relevant to your industry and your needs.
Not interested? You can still browse articles published in the last 30 days from our homepage and receive your daily and weekly fix of entrepreneurial ideas through our free newsletters. McKinsey Quarterly: The trouble with travel distribution - Transportation - Strategy & Analysis. A decade after the Internet spurred airlines, hotels, and other travel players to sell directly to customers, the sector’s ecosystem is fracturing.
Companies are abandoning the systems that are supposed to provide consumers with one-stop shops to book flights, accommodations, and other services. Lawsuits are being filed. And the very people whose interests should be paramount—customers—are being caught in the cross fire. That’s giving newcomers a chance to swoop into a sector that today boasts annual online sales of almost $100 billion, around a third of all global e-commerce activity. This turbulence isn’t a bad thing: the travel sector has reached the next phase in its evolution, and some creative destruction is necessary. Gidsy.com: book and offer tours, activities, workshops, local events and more exciting things to do.
Tourisme mobile. Online travel explodes in Latin America.