ICC's Commission on Marketing and Advertising. 557 FRAMEWORK ENVIRONMENTAL CLAIMS FINAL 140110 - Powered by Google Docs. The International Chamber of Commerce (ICC) is uniquely positioned to provide insightful guidance on marketing and advertising around the globe. As the world business organization, whose membership is composed of thousands of enterprises from all sectors and geographical regions, ICC continues to be a key player in the ever-changing landscape of modern marketing and advertising.
The Commission’s main advocacy focus is on promoting effective self-regulation that is harmonized to best practice around the world. Effective self-regulation builds trust with consumers by ensuring advertising that is honest, legal, decent and truthful, and providing quick and easy redress when transgressions occur. The Consolidated ICC Code forms an integral aspect of this work and has served as the foundation for the national and sectoral codes of most self-regulatory systems existing today. 330%20Final%20version%20of%20the%20Consolidated%20Code%20with%20covers.
557_FRAMEWORK_ENVIRONMENTAL_CLAIMS_FINAL_140110. Green and Sustainable Marketing, Communications, and Reporting | Business. DTIE SCP Branch: Communications. The Creative Gallery on Sustainability Communications UNEP is presenting the first international online database of corporate and public advertising campaigns specifically dedicated to sustainability issues and classified by sustainability themes. The Creative Gallery on Sustainability Communications is the result of a thorough selection, which started with the viewing of over 40,000 ads.
The campaigns highlighted in this Gallery address sustainability issues through various themes, tones, types of media and strategies. Some reflect companies' public commitment towards social and environmental issues. Others feature awareness campaigns from public authorities. Some aim to favour the purchase of green products and services, others strive to change citizens' or consumers' attitudes. This Creative Gallery is also designed to aid and promote the area of research, education and information relating to the marketing, advertising and communication business. Unicycle Case Studies. Entries Tagged as 'Unicycle Case Studies' A little light green reading. October 12th, 2011 · No Comments A great collection of Sustainability Literacy links, all in one handy green place… [Read more →] Tags: Green Creative · Sustainable Brands 2011 Road Trip · Sustainable Lifestyle · Unicycle Case Studies Sometimes you just have to go a bit crazy….
September 30th, 2011 · No Comments Unicycling while playing Ukulele. [Read more →] Tags: Events · Sustainable Lifestyle · Unicycle Case Studies · Unicycling Chicken Power saves big commuting buck-buck-bucks. September 13th, 2011 · 4 Comments Discover the hidden secret of sustainable commuting. [Read more →] Tags: Art · Green Creative · Green Positive · Social Media · Unicycle Case Studies Green Briefs flashed in Vancouver City Council Meeting – The Official Transcript of my speech on the Greenest City Action Plan July 15th, 2011 · No Comments [Read more →] Local Brand Benefits Go Beyond the Green. July 5th, 2011 · No Comments [Read more →] [Read more →]
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