GlimpzIt lands $1.1M to strike up visual conversations with consumers | VentureBeat | Deals | by Barry Levine. Gaming execs:Join 180 select leaders from King, Glu, Rovio, Unity, Facebook, and more to plan your path to global domination in 2015. GamesBeat Summit is invite-only -- apply here. Ticket prices increase on April 3rd! Some of us remember when the early web was mostly text, when each photo — or even a barely moving and tiny video — was a rare treat. Today, of course, the Web is a firehose of high-end visuals from an ocean of mobile devices. A new visual engagement platform called GlimpzIt is today announcing it has lassoed $1.1 in seed funding to help brands harness and understand that energy. “We start with the premise that images are now the way that a whole generation of consumers communicate,” cofounder Parry Bedi told me via email. He noted that some platforms “allow brands to gather images about their company and product, but those are mostly open, social settings like Instagram.”
Making a decision on marketing clouds? VentureBeat is studying social media marketing tools. New Showcase app ups Google+ Hangouts' Biz Value. By B.L. Ochman Google has added an interactive, commerce-ready app called Showcase to Google+ Hangouts on Air to greatly amp up the business value of integrating Hangouts into digital strategy. The just-launched new feature (shown in the image below) is Showcase app, which Google says “allows creators to direct users to websites, merchandise, YouTube videos and Google Play content right from a Hangout on Air (HOA).
This is a great way to help viewers discover additional content relevant to your live broadcast, plus build a Google+ following and deepen your audience interactions” The cost of the Hangout? When you use Showcase – which has a steep learning curve – viewers of the HOA are able to click on any of the links (which Google calls “cards”) you have pre-loaded. The second new thing that has been added to Google+ event pages is the notation that you can “Broadcast Free” As always, Google’s language is clunky and kind of strange. Why Brands Should Practice Deep Linking on Pinterest. Optimize Your Pinterest Landing Pages Part 1 of 3: Deep Linking Isn’t As Scary As It Sounds We’ve talked about how to optimize your Pinterest profile, boards and pins for social search — now let’s talk pin landing pages. They can make or break the effectiveness of your marketing efforts and because Pinterest generates more referral traffic than Twitter, Yahoo, Google+ and LinkedIn and produces double the revenue per transaction than Twitter and Facebook, grabbing the attention of your visitors and keeping it is essential.
What is deep linking? Deep linking means that your pins send people to a specific product page rather than your home page when they click through. The more high-quality internal links you have out there on the web, the higher you’ll show up in search results, or in tech-speak, your authority rank will rise. How to deep link on Pinterest? Deep linking on Pinterest is easier than it sounds.
Why Brands Should Practice Deep Linking on Pinterest: 1.) 2.) 3.) 4.) Facebook Adds Call to Action Buttons on Page Posts. Designing for the social customer. Last night I wrote, in the context of customers: They want to be treated like human beings, not account numbers.They want to know they can trust the people they do business with.They want to know that the people they give their business to actually value their business.They want products and services that are fit for purpose, made available at a reasonable price.If and when something goes wrong, they want to know the facts.
Quickly. Without window-dressing.They’d like to know what is best for them, so they’d like to talk to their friends and relatives about it.They’d like to know what their friends recommend, and they’d like to recommend things to their friends.They’d like help when something turns out more complicated than they’d expected, or when they’re trying to do something different.And they’d like to know that they’re being treated fairly.In exchange for all this, they are willing to give their custom regularly and loyally.
As part of a trusted relationship. Trust. [An aside. Social Design – Making it a better cat and mouse game. 5 Rules For Marketing In The Age Of Discovery. Marketing has entered a new age: Information is no longer programmed into consumers' minds. Since its inception, advertising has been dedicated to the creation of programmed messaging. For nearly 300 years, those who could create the best message and deliver it in a memorable way across as wide an audience as possible won. In less than a decade, the types of content and ways we consume it have completely changed.
Marketers have hardly caught up. Success is much harder to achieve than it was a decade ago. This is the Age of Discovery. The Programmed Age The first recorded advertisement dates back to 1704. The Age of Search At the turn of the century, web search, and most importantly Google, came into prominence. The Age of Discovery In 2006, Facebook opened its walls beyond college to the general public, and communications was changed forever.
Key Principles for the Age of Discovery With fundamental changes comes new rules and usually, new leaders. Optimizing Google Product Listing Ads. Want to gain better exposure for your product inventory on Google search results? Learn about why you should treat Google’s Product Listing Ads (PLAs) as a priority and how you can get the most value from your PLA campaigns. What are Product Listing Ads? Starting on October 17th, Google’s previously free product search will now charge for pay-per-click Product Listings Ads. Product Listing Ads are product search ads that include product information, such as product image, price, title, offers, and merchant information. The ads are created in Adwords from a product feed supplied by the merchant in the Google Merchant Center (Note: Your Merchant Center and Adwords must be linked to create PLA).
When a user enters a search relevant to a product in the merchant’s product feed, Google shows the most relevant PLA for that product. Product listing ads lets you promote specific products along with Google search results and text ads (so you can have 2 ads displayed). Related Posts: Burberry’s Social Enterprise Story - Salesforce. Burberry builds deeper customer connections, from the runway to the retail store There are few industries where "brand" matters more than in fashion.
Burberry CEO Angela Ahrendts gets it: "You have to be totally connected with everyone who touches your brand. " The iconic, beloved fashion brand embraces the Web and social media to extend the brand and engage with customers and fans in entirely new ways. Burberry has been in business for 150+ years—today, Ahrendts and Burberry Creative Director Christopher Bailey are busy transforming the company to ensure it thrives for decades to come. In addition to traditional media that has been a mainstay of fashion advertising and promotion for a century, Burberry is breaking new ground in social media.
Like so many great ideas in fashion, Burberry’s Social Enterprise started with a sketch In this case, a sketch drawn by salesforce.com CEO Marc Benioff on a napkin during a meeting in a New York hotel with Ahrendts and Burberry CTO John Douglas. Time Out New York Makes a Major Bet on ECommerce. Sephora Gives Its Shopping Experience a Makeover. Toys R Us drives holiday sales via multichannel mobile effort. Toys R Us is redefining the way mobile consumers shop this holiday season with a multichannel campaign that incorporates redesigned mobile applications and optimized sites, as well as new QR code scanning capabilities. Additionally, the retailer has added mobile bar code scanning capabilities, as well as a new tablet-optimized site to further solidify its position in the space.
As part of the enhancements to the company’s mobile capabilities, customers can now take advantage of some of the its popular omnichannel services, including “Buy Online, Pick Up In Store” and “Ship to Store,” through their smartphones and tablets. “Mobile is our fastest growing channel of consumer engagement at Toys R Us,” said Meghan Kennedy, a spokeswoman for Toys R Us, Wayne, NJ. “It is an integral part of our omnichannel strategy. Holiday shopping Toys R Us is taking a mobile-first approach this holiday season. Additionally, Toys R Us is also making its weekly ads and deals more accessible to consumers. Marc Jacobs Launches New Luxury, E-Commerce Experience.
Iconic British Luxury Brand Est. 1856. What is Site.com?