Tailwind Review & Tutorial 2018: How Useful Is This Pinterest Marketing Tool? Pinning images to Pinterest can be tiresome.
Adding a cute kitten or a favorite recipe on its own is manageable. But when you start to use Pinterest as a marketing tool to drive traffic to your blog, then you need help. In this article, you’ll learn how Tailwind can help you to discover and publish relevant content, maximize your reach, and measure your Pinterest performance. What is Tailwind?
Tailwind is probably best-known as a scheduling tool for Pinterest, but it’s more of an all-in-one marketing toolkit. Using Tailwind, you can: Upload images quicklySchedule your pins at the optimal timeMeasure and analyze how your pins are performingReach new audiences via Tailwind Tribes Also, it’s worth noting that although Tailwind now includes Instagram scheduling and publishing, the majority of features are geared towards Pinterest, and that’s the network we’ll focus on for this review and tutorial. Let’s get started. Note Get Tailwind Scheduling and publishing Uploading images. 8 Ways the Tailwind App Improves My Pinterest Marketing. How To Use Pinterest For Business. Do you remember the first time you explored Pinterest?
I bet it was full of pictures depicting beautiful home decor, or incredibly appetizing food, or maybe it was dedicated to an event someone was organizing. Whatever you found, it probably didn’t scream “business.” But if you shrugged off the idea of Pinterest for business based on early impressions, it’s time for a second look—the visual discovery network has the potential to be your best social e-commerce tool yet. According to Shopify’s social commerce study, the number of orders through Pinterest has increased by 79% since last year, with the average order valued at almost $60.
Pinterest is also the most mobile social network, driving 64% of its traffic from mobile browsers. Pin for the Win: How to Market Your Brand On Pinterset. How to get the most out of Pinterest's Guided Search. Pinterest's relatively new search feature, Guided Search, is supposed to help you explore the site, "whether you know exactly what you want, or you're just starting to look around.
" How to Use Pinterest to Boost Blog Traffic Dramatically. Building a successful blog takes more than writing great content.
While content is a fundamental necessity, promotion is the key to spreading your message. Pinterest has become an integral part of my blog promotional strategy. In fact, Pinterest is now my number one social media traffic referral source. Over the last two years, I’ve watched as my Pinterest traffic has skyrocketed. I attribute this to a couple of reasons: I don’t believe in one-off tactics.I do believe in an integrated strategy. What do I mean by this? As a blogger, you must create content and then repurpose and position it in a creative and engaging way. Learn How to Rearrange Your Pins on Pinterest. 6 Pinterest tools for your blog. As a blogger, you know Pinterest is more than a pastime.
Besides being a great social media bookmarking tool, Pinterest is a strong referral source. According to the stats, this photo-centric social network draws more referral traffic than YouTube, Google, LinkedIn, and Reddit combined. Pin It… Pin It Good: Making the Most of Pinterest. We’ve talked Facebook, Twitter, LinkedIn, and Instagram.
But for many blogs, the biggest source of traffic from a social network isn’t any of those: it’s Pinterest. If you’ve eschewed Pinterest because you don’t care about ombre cakes or repurposing wooden pallets for home decor use, you might be missing out on a huge audience for your blog (and some delicious cake). Today, we’ll push past the inspirational quotes with beautiful typography, turn left at the green smoothies, and explore whether Pinterest is a good match for your blog.
Why should I care about Pinterest? We all love it when our stats show that someone other than our best friend reads our blog. These are the last month’s stats for a blog that hasn’t been updated since the autumn of 2012. Okay, yes, I’m having a little fun at the cake’s expense. How to Use Pinterest for Business. 10 of the Best Pinterest Boards to Teach You About Marketing. Reading's a pain in the butt, eh?
(Did I already lose you? One sentence is a lot to digest.) Okay, seething sarcasm aside, I do *get* the aversion to reading. It's not necessarily a fervent dislike of reading; many of us just have too many things going on to dedicate a significant amount of time to the activity. But that's why visual content is making such a splash. Because I too enjoy a pretty picture as much as the next guy, I dove head-first into Pinterest to see what I could learn about marketing. 1) General Marketing Education. How Your Pinterest Descriptions Can Attract Customers. In her book Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business.
In this edited excerpt, the author reveals how to write pin descriptions that draw viewers to your account. One surefire way to optimize your pins for search and attract more traffic is by giving each one a spot-on description that includes your relevant keywords. There is a 500-character limit for descriptions, so be deliberate in what you write -- and follow these guidelines for making your descriptions count: Provide a context. Images without descriptions leave it to the user's imagination as to why you pinned that particular item or what point you were trying to make. Spell out the specifics. Introducing Place Pins, for the explorer in all of us. About a year ago, we noticed Pinners creating more and more boards around the vacations they’re planning, special places near where they live and sites they want to see someday.
In fact, every day people Pin about 1.5 million places, and now there are more than 750 million Pins of these destinations on Pinterest. We asked ourselves, how can we help people turn their travel inspiration into reality? Today, we’re taking a first step toward that goal with Place Pins. Place Pins were designed to combine the beautiful imagery of a travel magazine with the utility of a map online so you can share it with friends. You can access them from anywhere on your Android device or iPhone, too, which means you can find new places on the go and even get directions! Place Pins also include extra details like the address and phone number right on the Pin so you can easily pull up useful info on a weekend adventure or before a night out. Pinterest Launches Free Analytics Tool for Business Accounts. You remember a few months back when Pinterest rocked marketers' worlds by introducing business accounts?
We sure do. Now, Pinterest is taking it one step further by introducing an analytics tool for those accounts! Pretty pictures and data ... I think this might be the marketing Holy Grail. The Marketer's Guide to Pinterest SEO. Once viewed as a niche player in the social space, Pinterest has become one of the fastest growing social networks ever, harnessing both an increased user base and its exponential growth as a referring site to become a considerable force in the marketing world. Equally important for businesses to consider is the buying power behind Pinterest: Pinterest users purchase items more often and in greater quantities, spend more money, and shop more frequently than any other social network. 4 Book Publishers Who Can Teach Your Business How To Use Pinterest. Book publishers are often maligned for their hesitancy to move into the digital age.
But there are a few publishing companies making noteworthy inroads in online marketing through the emerging social media platform Pinterest. Through follower interaction, emphasis on branding style, and busting the “myth” of the stodgy publishing house, the following four companies are dazzling both pinners and fellow marketers. 1. Vintage Books/Anchor Books While Vintage does what a lot of other pinning publishers do — collecting book porn photos and witty quotations — it stands out by engaging in two-way conversations with its followers.