Case Study: Tesco. The Tesco Loyalty Card is one of the most exciting and interesting marketing tales of this generation.
Tesco’s have gained the reputation as sophisticated loyalty scheme marketers. In 1995 Tesco introduced their Tesco Clubcard and since then Tesco have become the number one retailer in the UK market with annual revenues of over £32 billion. They have successfully entered new markets including home electronics, clothing and personal finance. Tesco’s is also the world’s most successful Internet supermarket, one of Europe’s fastest growing financial service companies and of interest to us, one of the world’s most successful exponents of Customer Relationship Management (CRM). The Tesco Clubcard has become the world’s most successful retail loyalty scheme. Tesco had the vision to see that really understanding their customers was the key to customer loyalty and satisfaction. 2 Mesure, Susie. 3 www.tesco.com/clubcard/clubcard/ back 5 www.dunnhumby.com/relevance/case_tesco.htm/ back. TESCO - The Customer Relationship Management Champion.
ICMR HOME | Case Studies Collection Case Details: Case Code : MKTG070 Case Length : 16 Pages Period : 1998-2003 Pub Date : 2003 Teaching Note :Not AvailableOrganization : TescoRetail ing Countries : UK To download TESCO - The Customer Relationship Management Champion case study (Case Code: MKTG070) click on the button below, and select the case from the list of available cases: Price:For delivery in electronic format: Rs. 400; For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges » Marketing Case Studies » Marketing Management Short Case Studies » View Detailed Pricing Info » How To Order This Case » Business Case Studies » Case Studies by Area » Case Studies by Industry » Case Studies by Company Custom Search Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion.
Chat with us Please leave your feedback. Tesco toasts Clubcard success as profits surge by 10% Tesco has posted a 10% rise in full-year profits to more than £3bn.
Like-for-like sales grew by 3.2% for the year to 27 February, the supermarket giant said, with total sales up 7% to £56.9bn. Pre-tax profits hit a new record of £3.4bn. Tesco said 18% more UK households were now redeeming Clubcard points than a year ago, following the double-points re-launch of the loyalty scheme last year. Over the course of the year, the retailer sold off property worth £1.8bn, racking up profits of £377m. Tesco pledged to up the pace of its expansion abroad in the year ahead, although its US business continued to make a loss in the previous 12 months with a deficit of £165m. “By remaining focused on our strategy Tesco has weathered the economic storm well,” said chief executive Sir Terry Leahy. “We have successfully adapted our cost structures and ranges to help customers save money when they've needed to and treat themselves when they've wanted to. The success of the Tesco Clubcard in winning customer loyalty.