Web Analytics Training - Metricks Web Analytics Brisbane. Website optimization with web metrics. Web metrics are the measures that reflect how customers are using a website. Companies use these metrics for further improvement of their website. Although most companies today are engaged in website optimization, the actual use of web metrics is a relatively unexplored area. In this paper we address this topic by first reviewing the strengths and weaknesses of the most important source of web metrics (web logs) and then conducting an extensive case study.
The literature review revealed a number of serious limitations to the collection and use of web log data. New Google Analytics menu visual guide - Metricks Web Analytics Brisbane. This is a visual guide to where all Google Analytics menu items have moved to compared to the current version. The new menu bar has Dashboard, My Site and Custom Report tabs My site tab has separated Intelligence out of the menu, whilst reports contains 4 items, Visitors Traffic SourcesContentConversions On first glance the menu looks quite different, so this visual guide shows you where each menu item from the current Google Analytics is in the new version. Visitors This menu has had the biggest overhaul. The new version uses more in page navigation especially for the visitors section, so for example all Browser and OS information is now in the one menu with navigation in the report guiding you to the different categories.
Traffic Sources Adwords is unchanged apart from the overview being removed, and the traffic sources have been tightened up in terminology but otherwise largely unchanged Content Conversions This menu combines Goals and Ecommerce. Some items have been removed completely. Essential Metrics for Online Marketers.
Topic: Essential Metrics for Online Marketers How to create a simple metrics dashboard to track what really matters. You can listen to a recording of this clinic here: Essential Metrics for Online Marketers Many marketers feel overwhelmed by the volume of data generated by all the reporting programs they have in place at different levels of the marketing process. Do you need all those figures? And how do you identify and analyze the metrics that do matter?
In this brief we cut through the clutter and show you how to: Understand where and how your current metrics could be misleading and result in flawed marketing decisions. SECTION 1 – The key to identifying and tracking the most important metrics is to understand your own business model. Web analytics reporting tools track and report an increasing number of metrics. The danger here is that you can become overwhelmed by the sheer volume of data. The key is not to be distracted by metrics that simply don't matter to your business. Why? Credits: Customer engagement. Customer engagement (CE) is the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer- or company-led and the medium of engagement can be on or offline. Customer engagement has been discussed widely online; hundreds of pages have been written, published, read and commented upon. Numerous high-profile conferences, seminars and roundtables have either had CE as a primary theme or included papers on the topic.[1] Online customer engagement is qualitatively different from offline engagement as the nature of the customer’s interactions with a brand, company and other customers differ on the internet.
The concept and practice of online customer engagement enables organisations to respond to the fundamental changes in customer behaviour that the internet has brought about,[2] as well as to the increasing ineffectiveness of the traditional 'interrupt and repeat', broadcast model of advertising. Definition[edit] 1. 2. A) Planning: Measuring & Tracking Success of your SEO Strategy - The Beginners Guide to SEO. They say that if you can measure it, then you can improve it. In search engine optimization, measurement is critical to success. Professional SEOs track data about rankings, referrals, links and more to help analyze their SEO strategy and create road maps for success.
Although every business is unique and every website has different metrics that matter, the following list is nearly universal. Note that we're only covering those metrics critical to SEO - optimizing for the search engines. As a result, more general metrics may not be included. Every month, it's critical to keep track of the contribution of each traffic source for your site. Direct Navigation: Typed in traffic, bookmarks, email links without tracking codes, etc.Referral Traffic: From links across the web or in trackable email, promotion & branding campaign linksSearch Traffic: Queries that sent traffic from any major or minor web search engine Compare Performance vs.
Get Visibility Into Potential Drops Analytics Software. Engagement Metrics: What Are They? | Engagement metrics are the future of web analytics As a website owner, you should be familiar with the concept of analytics. Through your analytics package you can determine bounce rates for your landing pages and keywords, visit duration, and page views plus many other things. However, these measures don’t clearly explain website engagement. What is driving long, deep visits? What about repeat visits? These questions are much more difficult to answer, especially when it comes to adding logical conditions to user behavior. Engagement metrics automates this process.
SiteWit has developed its own engagement index which we have called SWei. The outcome is formidable. This is what you will be able to do with our engagement metrics automatically: SiteWit is very proud to be release our engagement metrics, as we believe they will provide tremendous value to any website owner. If you are a client, please enjoy and send us any feedback or suggestions on how to make them better. Dave McClure - Startup Metrics For Pirates @ Techaviv.
M.E. Sharpe, Inc - Article. 10 Key Engagement Metrics to Track. Ah, engagement. That sticky word that gets discussed an awful lot in context of social media conversations. But how, exactly, do you look at engagement and keep tabs on the factors that drive it? While no single metric alone is going to be a solid indicator of how engaged your community or customers are, there are a few things you can look at that help guide you toward the conversations and interactions to pay attention to for deeper analysis.
Here's our take on a few of the engagement metrics to watch for. 1. Comments One of the most popular ways of looking at engagement is how active the discussion is on any one piece of content or post. 2. 3. 4. 5. 6. 7. 8. 9. 10. Remember about engagement: The metrics above are indicators, not guarantees. That means the real value is in tying any or all of the above metrics into other, more specific measurements that indicate positive progress toward business goals.
And the Ultimate Engagement Metric is still the sale itself. Download Now Google+ Conversion rate. Web origins[edit] Conversion optimization was born out of the need of e-commerce Internet marketers for lead generation and to improve their website's results. As competition grew on the web during the early 2000s, Internet marketers had to become more measurable with their marketing tactics. They began experimenting with website design and content variations to determine which layouts, copy text, offers and images will improve their conversion rate.
Why conversion optimization[edit] Frequently, when marketers target a pocket of customers that has shown spectacular lift in an ad campaign, they belatedly discover the behavior is not consistent. This phenomenon can be traced to the difficulty humans have separating chance events from real effects. These methodologies, or “conversion optimization” methods, are then taken a step further to run in a real-time environment. How conversion optimization works[edit] Elements of the test focused approach to conversion optimization[edit] See also[edit] 9 Metrics to Help You Make Wise Decisions about Your Start-Up. Revenue is the most important metric when it comes to starting a business. But it’s not the only metric you should be concerned with. Of course some companies have gotten very creative when it comes to justifying their business model to investors, but I don’t think those are the kinds of metrics you should be paying attention to, especially if you want to succeed.
In the end, it’s watching and learning from the traditional metrics that will help you grow your startup into a real business. Here are the 9 most important. Startup Metric #1 Customer Acquisition Cost (CAC) CAC is the metric that matters the most if you are in the early stages of your startup growth because if you want to survive you need users. To calculate your CAC cost, divide your sales and marketing costs, including overhead expenses in these departments, for a given period by the number of customers you picked up during that period. A high CAC cost means you are spending too much money to acquire new customers. LTV > CAC. OnlineMetrics - Turn Visitors into Customers. 5 Reasons Online Metrics Matter. March 9th, 2010 by Samir Balwani Don’t understand online metrics? Then you don’t understand online marketing.
There are too many marketing experts that just simply don’t know how to navigate or use metrics softwares. It’s a tragedy… The greatest advantage online marketers have over their traditional counterparts is the ability to track and measure almost every interaction digitally. If you think you can get away without knowing online analytics inside and out, you’re sorely mistaken. Here are five basic reasons why you need know and use online metrics when creating online strategy… 1: Data Driven Decisions How are you making decisions?
Sometimes that’s not the best way to make decisions. Using data allows you to analyze why something worked. Don’t confuse experience with arrogance; luck with success. 2: Intelligent Investment Resource allocation requires a data driven approach, otherwise you risk wasting money through inefficiencies. credit 3: Success and Optimization 4: Math is Ubiquitous credit. The 3 Most Important Online Marketing Metrics to Monitor. While some people get too wrapped up in monitoring web analytics data such as toolbar PageRank, top 30 rankings and number of daily visitors, there are some crucial metrics to follow and act on in order to improve your website and your search engine rankings. To get a real sense for how your website is performing, spend your time monitoring things that illustrate successes and failure, such as conversion rates, how many backlinks you've collected and how engaged you visitors are.
Here's a look at the three online marketing metrics you'll want to pay close attention to: 1. Conversion rate and goal completion If you're investing time and money in building a site and expanding your web presence, be sure you're getting something of value in return. In general, your best tool will be the free Google Analytics, which can track everything from website sales to whitepaper downloads. Related: 5 SEO Metrics You Don't Need to Obsess Over 2. 3. Related: 5 Common SEO Mistakes and How to Avoid Them.