The White Russian - A Kahlúa Production. Coca-Cola ersetzt Corporate Website durch Online-Magazin. Marketing.
Ex-"ran"-Chef bringt Branded Entertainment ins TV. Today’s best online video brand activations: Chipotle, Heineken and Coca Cola. February 20, 2014 A restaurant's ground-breaking TV series; Heineken's online recruiting; and Coke's crowdsourced World Cup video all feature in this first of a new post series By Yassia Fekir Farmed & Dangerous, by Chipotle & Piro Video content is the new currency for attention.
After The Scarecrow (12m views) and Back to the Start (8m views), Mexican restaurant chain Chipotle and agency Piro teamed up to produce the critically-acclaimed series Farmed & Dangerous. Chipotle-named-miptv-brand-of-the-year. Pascale Paoli-Lebailly | 27-02-2014 US restaurant chain Chipotle Mexican Grill has been named MIPTV's Brand of the Year in recognition of its Hulu original online series Farmed and Dangerous.
Produced with New York-based studio Piro, the series will have its exclusive international premiere in Cannes. The award recognises the "best online video strategy by a brand," says MIPTV, with past winners including Amex, Heineken, Intel and Vice Media. i60344_1. FC Bayern und Telekom lassen Fans singen. Joiz holt Yves Schifferle für Branded Content. © DWDL © joiz Verstärkung.
Sick of Ron Burgundy? Durango certainly isn't. Brand Integration @it’s best: Fashion Hero. Move From Branded Content To A Content Brand. Our most recent Future of Marketing interview explained Nick Kellet’s suggestion that we focus more on our Customer’s Brand than on our own.
Previous interviews covered Marketing Creativity, Big Data, Big Testing, Customer Experience, Thought Leadership, creating a Content Culture, the roles of Content and Technology, the Future of Search, the Science of Marketing, the rise of Content Brands and we asked whether the customer or the Content is King. Today’s interview is with Andrew Davis (@tpldrew), the Author of “Brandscaping: Unleashing the Power of Partnerships”. You can also find more about Drew at MonumentalShift.com and on Google+. Brand Integration @it’s best: Fashion Hero. Global Study on Branded Content. In a study students of the Manchester Business School investigated both, the present situation and future trends in Branded Entertainment in 14 countries, among them: the UK, the US and Germany.
Finding reliable data on Branded Entertainment/ Branded Content is a real challenge (or close to impossible), given its somewhat nebulous status somewhere between advertisement and programming and, not even a clear self-definition of what it really is. However, three students of the Manchester Business School tried to make the impossible possible and delivered a global insight in what is referred to as “the next big thing in marketing”. In a more qualitative than quantitative study they talked to 30 top- experts worldwide (e.g. to me J ) about what the authors defined as Brand Founded Programming (BFP) and tried to draw a global picture. Branded Content in linear TV The good news is: There is money in the market! BFP in the UK. Global Study on Branded Content. What's Old is News Again. WHAT HAS COME TO BE called "branded entertainment," defined as brands integrating directly into entertainment or indeed creating original entertainment, is not a recent phenomenon.
In fact, it goes back to the earliest days of radio in the 1920s. Back then, traditional advertising was actually not allowed on air. Sponsors' names would appear in show titles (The Eveready Hour and The A&P Gypsies), and they would have to find inventive ways to use the content itself to promote their brands. The Clicquot Club Eskimos, for example, were a six-piece banjo group. They played a style of music called "sparkling" and dressed in Eskimo outfits to match the mascot for Clicquot Club Ginger Ale. With the advent of television, this model continued, but restrictions were eased so that sponsors were able to make direct pitches within the programming. In fact, during this golden age of television, advertising agencies were developing shows in-house and then selling them to clients. Peta - Der letzte Auftritt. Peta ist bekannt für aufrüttelnde Aktionen.
Jetzt hat die Tierschutzorganisation eine emotionale Kampagne für ein Verbot von Wildtieren im Zirkus mit einem Film gelauncht. Branded_entertainment_ib_062813. Emotional Wurst. Social Film by Intel & Toshiba: The Power Inside. Point of View: Guy Gadney – The Role of Brands in Content Creation. A ticket to visit mum. A ticket to visit mum. Ford's "Escape Routes" on NBC Brings Social TV to Branded Entertainment.
Because it owned the house, it was predictable that Ford's new reality-TV show on NBC, Escape Routes, would find every angle to tout the automaker's new 2013 Ford Escape — the namesake inspiration for the show. And it did. But what viewers of the first installment of the show might not have expected was to see a number of other blue-chip brands — including McDonald's, J.C. Penney, several Procter & Gamble marques, even Ford rival Volkswagen — go along for the ride. Ten Brands to Watch in 2013. Marketers spent close to $1.2 billion on music sponsorship alone in 2012, and that's not even counting the hundreds of millions that went into commercials featuring current songs that helped many artists impact the Billboard charts.
As artists, labels, publishers and tour promoters alike continue to turn to the advertising community to help make up for budget and marketing gaps, here's a look at 10 brands that will be among the first on everyone's speed dial over the next 12 months. Check Out All Our Year-End Coverage and Charts Here Pepsi As Frank Cooper, Pepsi's chief marketing officer of global beverages, told Billboard.biz earlier this week, the soda giant is prepping a multi-year creative partnership with Beyonce worth $50 million that will be at the center of an even bigger music strategy for 2013.
3 creative YouTube ideas for brands. What happened when Dodge partnered with The Onion to create a zany new video feature?
We asked YouTube's director of content partnerships for her favorite brand ideas. Don't miss! We know YouTube can be a treasure trove of value for brands. But sometimes you have to think outside the box to get viewers' attention. Heineken - Crack the Case. Abigail Marks: Deploying Transmedia Branded Entertainment - MIPBlogMIPBlog. June 14, 2012 For Ogilvy Entertainment's associate director, brands looking to take their storytelling multiplatform should seek inspiration from Star Wars... By Abigail Marks “In a dark place we find ourselves, and a little more knowledge lights our way”. Ridley Scott Spills Sensational Prometheus Trailer, Teases Sequel. ANAHEIM, California — Ridley Scott unveiled fresh footage for Prometheus in a mind-melting 3-D trailer that suggests a triumphant return to sci-fi form for the British maestro. Joining Prometheus writer Damon Lindelof onstage at the Anaheim Convention Center, Scott told the WonderCon 2012 audience that he’s already itching to do a sequel.
“If we’re lucky, maybe we’ll have a second part because at the end of Prometheus, the film does leave some nice, big, open questions.” As for the first chapter, the new clip unspools a menacing mix of glossy high-tech mayhem, straight-ahead horror, mystery goop and alien life forms that seem to take the shape of red, force-field probes. And, oh yeah, there’s a planet that appears to be splitting right down the middle. Similar to another teaser that was leaked early Saturday, embedded below, the WonderCon 2012 footage features Noomi Rapace, who Scott cast after watching her in the original The Girl With the Dragon Tattoo.
Prometheus opens June 8. Diddy Tells Cannes-goers: I Hate Watching Commercials. PepsiCo's Marketing Chief Sees a Huge Opportunity for Episodic Content Online [VIDEO] Thursday, February 7, 2013, 10:44 AM ET Last week at NATPE, I had the pleasure of interviewing Frank Cooper, PepsiCo's Chief Marketing Officer, Global Consumer Engagement. Frank provides great insights into how PepsiCo's brands are evolving from a traditional approach to marketing to the consumer, to one that is more focused on engaging them with the brands. Part of doing this involves adopting a "beta culture" throughout the company, where campaigns are iterative and not necessarily fully polished at the outset. Frank sees content as a key element in engaging consumers and believes there's a huge opportunity in episodic content online, where PepsiCo brands themselves will become more active.
That said, he's very pragmatic about branded entertainment, explaining that these days everyone is vying for the consumer's precious attention. Among the other topics Frank discusses: - The increasingly important role of data in informing content choices, channels and other decisions. And more. Branded Entertainment ist das wirksamste Umfeld für Video Ads. Noch galaktischer als Projekt Stratos: Axe schickt einen Deutschen ins Weltall. 1: AMC "Zombie Experiment" This list, called Best Ads on purpose, is intended to showcase what brand creativity can be beyond advertising, or, if you like, demonstrate that advertising means many more things today than paid ad units. The ideas on this list include achievements in content marketing, one of advertising’s most important, still-developing disciplines. But the list also includes developments in brand utility, that other critical, long-term mandate--for brands to create things that make people’s lives better, easier, or more fun.
If Red Bull Stratos represented the pinnacle of brand content, Nike Fuelband is the premium example of brand utility. Nike has demonstrated an ongoing virtuosity in communicating its essence through great stories. But the brand has also evolved such that it’s made a priority of producing things, like Fuelband and Nike+ before it, that give new form and new purpose to that essence. Check them out (in reverse order--the top pick is the last slide) in the slide show above. Abigail Marks: 2012's Best Branded EntertainmentMIPBlog. December 27, 2012 "This year has truly been a tipping point for branded entertainment", says OgilvyEntertainment's associate director. Here's why! By Abigail Marks This year has truly been a tipping point for branded entertainment. Without question, Red Bull is leading the charge. While there are a host of attributes by which to rank this year’s programmes – creativity, effectiveness, audience reach – the following represent the ones who were a cut above the rest.
McDonald's 1+1 - Chance vertan. Großartige Idee von McDonalds – aber leider das Potential nicht genutzt. Puma Dance Dictionary. Peter Kasza: Marken als Filmproduzenten. „Brands the new commissioners“ – so war auf der diesjährigen MIPTV ein Panel betitelt. Und tatsächlich: Marken rücken immer öfter in die Rolle von Auftraggebern für Filmproduktionen. Jaguar F-TYPE presents Desire. Meet the Wolfdog. YouTube. Coca-Cola Let's Go Crazy: long version. A small demonstration. Brand Of The Year Award: Agencies & Brands' Competition - mipcube.
Contagious Insight: Amex’s interactive TV channel lets viewers shop and watch. January 3, 2013 Brand experts Contagious' first MIPBlog case study looks at how American Express turned viewers into cardholders via its own TV destination By James Martin American Express has launched an interactive branded TV channel in the US. The channel, which launched in September, features information about American Express’s cards and benefits, promotions, games, updates, and original content. Both current and prospective American Express customers can interact with the content and the company estimates that it should reach 55 million US homes. Branded Video Content all the way… « RumourHas.it. Branded-Content Sites Deliver Better Ad Results. Branded content. 47% claim they would investigate products advertised on the Smart TV platform. Crossmedia 2012. The LEGO® Story. New James Bond Film to Set Product Placement Record.
Ebay bringt Sport-Dingsda auf Facebook. Angry Birds schlagen alle: Die populärste Youtube-Werbung aller Zeiten. Always branding. always on. Publications YouTube Fueling Product Placement Video Programs 06/18.
Schick Sponsors a Reality TV Series - Advertising. Coca-Cola and Procter and Gamble Lead the way into the New Advertising Era of SocialTV...A Money Machine. Why Brand Entertainment Needs Better Measurement. ProSiebenSat.1 gründet Kreativschmiede » Opinion Leaders Network. Every brand has a story. Sony "SCREEN STORY" Brand CM. Even Sexy Brands Struggle With Low Engagement on Facebook.