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How to Create a Winning LinkedIn Marketing Strategy for Businesses in 2024 - We Think North. In the dynamic and ever-evolving digital landscape of 2024, LinkedIn has emerged as a cornerstone for businesses looking to extend their influence and grow their brand identity. Having an extensive user base of over 800 million professionals, LinkedIn stands as an unparalleled platform for networking, brand building, and lead generation. Relevant post: How to Create a Profitable LinkedIn Marketing Strategy for Coaches in 2024 This article is a comprehensive guide, meticulously crafted to assist businesses in formulating an effective and winning LinkedIn marketing strategy tailored to the demands of this dynamic environment. Understanding LinkedIn’s Platform Evolution of LinkedIn as a Marketing Tool LinkedIn’s evolution from a mere job-seeking platform to a robust marketing powerhouse is a testament to its adaptability. Its unique professional focus positions it as an ideal terrain for B2B marketing and networking, fostering connections that transcend traditional business boundaries.

Decoding the Differences: Performance Marketing vs. Digital Marketing - We Think North. In the fast-moving world of digital marketing, businesses are always on the lookout for effective strategies to connect with their target audience. Two popular approaches that have gained significant traction in recent years are digital and performance marketing. While both share the goal of promoting products or services to potential customers, it’s important to understand that they differ in their methodologies and objectives. Performance marketing is a strategy that aims to get measurable results and reach specific goals. Recommended read: Performance Marketing vs. Brand Marketing: Understanding the Differences It involves leveraging various digital channels to track and optimise campaigns based on key performance indicators (KPIs) such as conversions, click-through rates, and return on investment (ROI). Also, you only pay after you have obtained certain results.

It aims to build brand awareness, enhance customer engagement, and generate leads through digital platforms. Outcome vs. This is the Branding Process and Strategy that Never Fails - We Think North. Imagine a brand that goes beyond being just a product on a shelf. It’s more like a familiar tune that becomes a part of your everyday life. Building such a brand is akin to assembling a symphony, where each element contributes to creating a lasting impression.

It’s not just about having a stylish logo or a catchy phrase; it’s like telling a story that feels as familiar as a cherished memory, forging connections, and standing out in a crowded marketplace – similar to how we navigate through a sea of choices in our daily lives. You may read: Branding vs Social media marketing: Know the difference So, let’s explore the world of brand building. It’s not solely about selling products – it’s about crafting a memorable experience for your customers. Welcome to the straightforward process of building your brand. The Core Elements of Brand Building: Building a brand involves strategising through several crucial components, each playing a distinct role in shaping the overall identity of your business.

Performance vs. Brand Marketing: Choosing the Right Gear for Your Brand Journey - We Think North. In the fast-paced world of marketing, choosing the right strategy feels like picking the perfect bike for a hilly road trip. Do you opt for the sleek, lightweight road bike built for immediate speed or the sturdy mountain bike designed for long-term durability? This is what represents the debate between performance and brand marketing. How so? Performance marketing is focused on measurable, short-term results, and brand marketing emphasizes long-term brand building and emotional connection. You may read: Understanding What Makes Up Performance Marketing Before we get into which one you should choose, let’s quickly touch upon their definitions and use cases. Performance Marketing Quick Wins and Data-Driven Domination Imagine a laser-focused athlete sprinting towards a finish line. Its primary objective is to drive immediate conversions, leads, and sales. It uses tactics designed to attract potential customers at the crucial decision-making stage.

Key characteristics of performance marketing. How to Create a Focused Linkedin Marketing Strategy for Businesses in 2024 - We Think North. LinkedIn has evolved beyond just a professional networking platform; it has become a powerhouse for businesses to market themselves and of course, brand building. With the ever-changing landscape of social media and digital marketing, it’s crucial for businesses to have a well-structured LinkedIn marketing strategy in 2024. A must read: 11 Steps Linkedin Marketing Strategy & Ready to Use Daily Action Plan In this comprehensive guide, we will provide you with a step-by-step plan to create a focused LinkedIn marketing strategy that can help your business thrive in the coming year.

So let’s get right into it! 1) Set Clear Objectives: Before diving into any marketing strategy, it’s essential to establish clear and specific objectives. It’s easy to get carried away while creating your marketing strategy and this results in not being aligned to your overall vision. What do you want to achieve out of LinkedIn? 2) Understand Your Target Audience: 3) Optimise Your LinkedIn Profile: 5) Content Strategy: Instagram Threads Strategy for Personal Brands - We Think North. In today’s rapidly evolving social media landscape, personal brands must adapt and embrace new platforms and features to stay relevant and engaging. Enter Instagram Threads, a messaging app seamlessly integrated with Instagram that offers a unique opportunity for personal brands to establish deeper, more intimate connections with their audience. But what exactly is Instagram Threads, and why should you consider utilising this platform? You may find it useful: The Simplest Instagram Marketing Strategy for B2C that Works Understanding Instagram Threads Instagram Threads is a dedicated messaging app developed by Instagram, designed to facilitate more private and authentic conversations.

It operates within the Instagram ecosystem and allows you to create one-on-one or small group chats with your closest friends, followers, or select audience members. Why Utilise Instagram Threads? Recommended read: Instagram Reels Guide: How to Use it to Boost Your Business 1. 2. 3. 4. 5. 6. 1. 2. 3. 4. 5.

Understanding Menopause Part I: Common Signs and Assessment. Menopause is defined as that time in a woman’s life when her menstrual cycles stop. This age is approximately 50 +/- 5 years across the globe. The average age is about 52 years. Many Indian women undergo menopause before the age of 50 years. Menstrual cycles stop when there are few or no eggs left in the ovaries to be released each month. This means that once periods have stopped for six months or longer a woman can be considered to have reached menopause. Premature menopause is of concern and needs special effort to diagnose and treat because it can have significant repercussions on a woman’s risk of developing heart disease, osteoporosis and a poorer quality of life as she ages. About 80% of women suffer with some symptoms relating to the declining levels of estrogen.

You may find it useful: Menopause Treatment – How to Make it Work for You The perimenopause is the period of 5 years before and after the cessation of menstruation when symptoms of estrogen deficiency are experienced. Understanding Menopause Part II: Urinary Problems and Pelvic Prolapse. We discussed the pre and post menopause signs as well as common symptoms of menopause in Part I. We will continue with more symptoms of menopause in this blogpost.

Urinary problems Declining estrogen levels affects the vagina and the supporting tissue between the vagina and the bladder too. In women, the genitourinary tract has multiple receptor for estrogen and the stability and integrity of the connective tissue is dependent upon estrogen to maintain its tone and vascularity. Declining estrogen levels during the perimenopause and beyond means that the genitourinary tract tissues start to undergo atrophy becoming more and more lax and dry as the woman ages. This predisposes the woman to recurrent urinary infections, urgency and frequency. Often urgency and urge urinary incontinence make a new appearance in this period. Waking up frequently at night because of hot flushes and urinary frequency causes further problems for day time cognitive function and irritability.

Pelvic organ prolapse. How Weight Gain in Menopause can Kill You – and What to Do About it! - Dr. Neelima Deshpande. Menopause poses unique challenges, impacting women physically and emotionally. This critical life stage brings about hormonal shifts, often resulting in weight gain, diminished libido, and other symptoms. Understanding and managing these changes are crucial for women’s well-being. This exploration delves into the complex facets of menopause, shedding light on its impact on sexuality, addressing common issues, and providing insights into effective management strategies, empowering women to navigate this transformative period with resilience and confidence.

It was the middle of 2020 deep into the lockdown because of COVID 19. I got a desperate call from my friend Deepa. Deepa was turning 50 and being at home had led to her weight spiraling out of control. The weighing scale – a curse of weight gain in menopause Her self-esteem and confidence had hit rock bottom and she was desperate for a way out of the mess she was in. Is weight gain in menopause in India getting worse? Food to include: Your Ultimate Guide to Urogenital Symptoms in Menopause - Dr. Neelima Deshpande. Menopause brings urogenital symptoms affecting over 65% of women aged 60 and older. Vaginal dryness, pain during intercourse, urinary issues, and more can disrupt daily life.

Shockingly, many women don’t seek help despite effective treatments. This guide breaks down common symptoms and encourages seeking professional help for a better quality of life. Urogenital symptoms in menopause affect over 65% of women over the age of 60 years and signs gradually worsen with age. The main symptoms are of vaginal dryness, irritation and pain with intercourse. How menopause affects the urogenital system and what to do about it Did you know… Over 65% of women over the age of 65 suffer with vaginal dryness which is named as one of the most bothersome of the urogenital symptoms in menopause.

Urogenital symptoms in menopause are bothersome and significantly affect quality of life Here is a summary of urogenital symptoms in menopause that we will discuss in this article Bladder problems in menopause. Causes of Urogenital Changes at Menopause - Dr. Neelima Deshpande. Women during the end of the menstrual cycle undergo a rapid change in the ratio of hormones present in their bodies, leading to various urogenital changes. Hormones such as estrogen play a crucial role in maintaining the health of urogenital tissues like the bladder, urethra, and vaginal walls.

A decrease in estrogen levels can give rise to symptoms such as vaginal dryness, atrophy, and reduced elasticity, contributing to discomfort and potential complications. Understanding the causes of these urogenital changes can help provide unique care for women during the end of the menstrual cycle. The main reasons for the cause of symptoms and changes in the women are as follows: “One is the decreasing estrogen levels in the body as a woman goes through menopause which is defined as when she stops having periods for 12 months in a row. The eggs in the ovary are depleted over her reproductive life span and menopause signals the time when there are either no eggs or too few eggs left in the ovary.”

Urinary Bladder Problems in Menopause - Dr. Neelima Deshpande. During menopause, women may feel discomfort and irritation which is caused by the Urinary bladder problems. Problems like urinary frequency, urgency, and incontinence are caused by the hormonal imbalance mainly by the decrease in level of estrogen. If we were able to understand and have awareness about the challenges women face, this will lead to seaking the appropriate medical aid and help.

Normal bladder function is represented by: A daytime frequency of 4-6 and night time frequency of 0-1. Overactive bladder symptoms include frequency, urgency, nocturia and leaking When estrogen drops through menopause many of these functions change. The common urinary symptoms women complain about at menopause are: Nocturia This means getting out of bed several times to use the bathroom at night. Painful urination or dysuria A burning or stinging sensation when passing urine. Stress urinary incontinence Leakage of urine that occurs during sneezing, coughing, or heavy lifting. Mixed incontinence Urgency. Pelvic Floor Dysfunction and Menopause - Dr. Neelima Deshpande. Pelvic floor dysfunction during menopause has raised to a level that it became a common problem for women to face during the menopause.

This will affect the pelvic muscles, which support the bladder, uterus, and bowel.symptoms like urinary incontinence, pelvic organ prolapse, and sexual discomfort are the common indication of weakening of pelvic tissue due to the decrease in levels of estrogen. Pelvic floor changes and uterine prolapse symptoms As menopause sets in some women may feel a sense of ballooning or pressure or bulging in the vagina. Sometimes they can even feel the cervix protruding outside the vagina if they strain at urine or stools. Others may get a low backache the longer they stand and a general discomfort and dragging sensation in the lower abdomen.

Some women may notice a bulge in the vagina that needs replacing with fingers to allow them to pass stools or urine. All these are symptoms of uterovaginal prolapse or prolapse in common terms. Causes of uterovaginal prolapse. Vaginal Dryness Treatment and How to Make it Work For You - Dr. Neelima Deshpande. Vaginal dryness can be a big issue during menopause. It makes you feel uncomfortable. But don’t worry, treatments can help. This guide will tell you how to make them work for you. From estrogen tablets to gels like Vagifem, there are many choices. If you can’t use estrogen, there are other options like oxytocin and DHEA gel. Testosterone and new drugs like Ospemifene and Bazedoxifene also give more options. With such a wide range of treatments available it can be confusing to decide which one is right for you. It is best to make this decision with the help of your doctor. There is a simple way to help you decide.

Here is how to implement the decision process and the treatment options so that they work for you. 1. Here you can see an example of a symptom tracker built in a spreadsheet. Use a symptom tracker – available online or in apps The benefit of tracking is that you can identify those that are most bothersome for you and help you to discuss them with your doctor. 2. 3. 4. 5. 6. 7. 8. Sex and Menopause – How to Have Great Sex in Menopause - Dr. Neelima Deshpande. Menopause can be a tough ride, especially when it comes to matters of intimacy. Common sexual problems like a decrease in desire, difficulties with arousal and lubrication, and struggles to achieve orgasm are prevalent during this phase.

Factors like dropping estrogen levels, physical exhaustion, and psychological changes contribute to these challenges. Understanding how menopause affects intimate aspects is crucial, and seeking ways to navigate these changes can be vital for maintaining a satisfying and thriving relationship. Sex and Menopause are often considered a contrary combination. Most women over the age of 50 years believe that their sex life after menopause should take a back seat. Did you know that over a 100 million women going through the menopause in India stop enjoying sex because of low desire?

Unfortunately, the hormonal changes during the menopause can affect a woman’s physical, psychological and genital wellbeing. What are the commonest sexual problems in menopause? Menopause and Bowel Health: Understanding and Managing Symptoms - Dr. Neelima Deshpande. Vulvovaginal Atrophy – Vaginal Dryness, Irritation, and Painful Intercourse - Dr. Neelima Deshpande. Menopause Treatment – How to Make it Work for You - Dr. Neelima Deshpande. Body Recomposition Workout Plan - AnExtraRep. Body Transformation Diet for a Powerful Transformation -

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