RELEVANCE
Winner of the 2015 Content Marketing Award for the highest subscriber growth, the Publication is the industry’s foremost source of thought leadership in the realm of content marketing and promotion strategy and tactics. We offer consultative guidance on topics that include content curation, interactive media, influencer outreach, public relations, media relations, social media, search engine marketing, media buying, content marketing, and native advertising. Relevance is a brand agnostic publication with no agency interests after it's change in management in May 2017. It generates revenue entirely through corporate sponsorships, display advertising, monetization of opt-in lead generation, and by offering downloadable white papers, eBooks, and other sought after strategic assets for marketers. It’s unique and very creative approach to brand content placement make it a preferred destination for brands serious about content marketing. 1801 McCormick Drive, Suite 350 Upper Marlboro, MD 20774 USA Phone : 1.855.773.5382 Email : info@relevance.com Web :
Why Content Marketing is a Must-Do for Businesses. Relevance Content Marketing. How to use content marketing? Long before Content Marketing became the trend of the year, we were routinely using content in various formats and platforms to do our marketing for us.
Yet, content marketing, with its inherent focus on customer engagement, lends itself better to certain marketing activities over others. Let’s look at the top 3 places we can use content marketing immediately. 1. Social Engagement: Even as millions piled onto the social bandwagon with self-serving posts, tweets and pictures, there was little or no REAL engagement from the “followers”, most of which were usually fake.
But in the context of content marketing, social engagement has a whole new mean-ing. Image Source: 2. Source: 3. Product details need to be made more user-friendly by the inclusion of reviews, comparison charts, videos, dimensions, and all the other metrics that can help a customer arrive at a decision faster. How to Create Content Specific For Your Viewership. On the “Business” of Content Marketing. California Passes Sweeping New Data Privacy Law: What Marketers Need to Know. How to Take Advantage of Email for Occasion Marketing. Twitter Rolls out Part Two of Its Ad Transparency Initiative.
6 Reasons Your Brand Needs Negative Customer Reviews. 5 Content Marketing Considerations for SaaS Companies. Facebook Reverses Its Cryptocurrency Ad Ban. Facebook Reverses Its Cryptocurrency Ad Ban. E-Commerce Email Marketing Design Tips To Increase Sales. Beyond Your Hashtags: Is Your Business Maximizing Twitter Engagement? No, You Cannot Blame The Budget. Not After Seeing These Videos. What is Hotter than Content Marketing? Yes, it’s Agile Content Marketing. 3 Ways Blockchain Can Shake Up Digital Marketing. Powerful Outreach, Content Trends, and Learning How to Jump In: A Conversation with Elijah Masek-Kelly. How Six Companies Are Shifting Their Content Marketing Strategies To Reach More People.
Youtube Expands and Introduces New Monetization Tools for Creators: A Breakdown. 5 Key Elements of a Great Content Marketing Plan. What Content KPIs to Track on your Website after GDPR Introduction. The Great Debate: Defining What Online (Content) Engagement Is. Top of the polls for the third consecutive year. Content Marketing tops the poll for the third consecutive year as the marketing activity likely to make the biggest commercial impact in 2018.
Refer the poll results below courtesy smartinsights.com I think the biggest reason for this is that Content Marketing has successfully managed to align and integrate what were clearly an impossibly large number of choices in both strategy and user touch-points than ever before in the HISTORY of marketing. As a marketer in 2018, you have a tsunami of options combined with never-before accountability thanks to a literal mountain of analytics data. And a shrinking budget that demands leveraging this new found know-how to better target customers. Yet, the time is also ripe for a concept that is able to subsume yet not deny the individual relevance of sub-disciplines and their critical role in a modern marketers checklist. The concept of CONTENT MARKETING. Is Billboard Advertising Effective in 2015?
Isn’t All Marketing Communication Actually Content Marketing? Frankly, after all is said and done, ANYTHING that entertains or informs, be it a stand up performance, a funny joke, a cool logo, Taylor Swift’s new video, or the manual to your new iPhone is content and therefore potentially Content marketing.
I use the word POTENTIALLY as I find TWO parameters especially helpful in understanding the value of mostly anything, a new recruit, a hair dryer, or content marketing. And more importantly, IS IT RELIABLE? 10 Executive Marketing Lessons from Sun Tzu's the Art of War. Sun Tzu’s The Art of War was written in the second century BC.
He was a high-ranking general in the Chinese military and wrote one of the most influential strategic and tactical military books in history. The book’s influence can be felt in both the East and the West today – not just in the military sciences, but in law, government and business. Like many professionals before me, I’ve found Sun Tzu’s writing to be prudent and impactful for today’s business environment. The number of takeaways is almost incalculable. However, below are a few of the most important executive marketing lessons a professional can take away from The Art of War today. Instagram Takes Jab at Youtube with IGTV, a New Home for Long-Form Video.
Instagram Allows One-Hour Videos, Creator Channels A few weeks ago, Instagram sent shockwaves through the social media sphere when they announced, without warning, that hour-long videos could be invading our Instagram feeds soon.
Reactions to the news were understandably divisive. Proponents of long-form Instagram content said that, if well executed, Instagram could become a legitimate Youtube rival. A 3 Step Method to Create a Killer Content Strategy. STRATEGY is the single most misused word that I have ever come across.
Seriously, a five cent lemonade stand run by a cute 10 year old in a busy park can be as strategically located, priced, and executed as a great smart phone campaign. No goal is too big or small as long as there is sufficient planning and visualization of the steps and micro goals needed to achieve it. You may be convinced that you need to start with a 10 page plan with detailed personas, promotion strategies, budgets, and metrics but while that can be critical to success, I don’t see that as the LEGENDARY first step. Content Strategy Simplified: The G.O.S.T. Model. A few weeks ago, I likened the process of creating a content strategy to planning for a rim-to-rim rafting expedition at The Grand Canyon.
A solid analogy, to be sure, but deeper reflection led to the realization that it’s actually more like climbing to a specific peak on a mountain: one ambitious, overarching goal sitting atop a solid foundation of objectives, strategies, and tactics. When you set a lofty goal like climbing to the top of a mountain (or, say, increasing your lead-nurturing list by 100%) it’s daunting to think about how to track and manage your daily activities in a way that guarantees you’re actually moving the needle toward the goal. Luckily, there’s a framework to help simplify the process… and it’s not as scary as it sounds.
It’s not exactly clear who developed the G.O.S.T. model, though it appears to be most commonly employed by PR practitioners with regard to their communications plans. How AI is Helping to Reduce Waste in Digital Advertising. According to Chartbeat analytics, two out of three clicks on native advertising bounces in 15 seconds or less.
From Facebook to Outbrain, it costs three times the cost of a click for a content marketer to get any meaningful engagement with their work. According to that same study, users who spend 15 seconds or more on a webpage will read 80% of the content or more. Paying $0.50 for that click? For every $1.50 spent on native advertising, $1.00 of it is wasted. John Wanamaker, known as the father of advertising, famously said: Half the money I spend on advertising is wasted; the trouble is I don’t know which half. In this case, it’s two-thirds. How AI is Helping to Reduce Waste in Digital Advertising. How to Avoid Failure When Using the Skyscraper Technique. The world of content marketing is chock-full of strategies that can lead to all sorts of gains for businesses across any industry.
In today’s crowded digital content landscape, it’s not enough to just come up with cool blog posts and hope for the best. Facebook Brings New Video Tools to Content Creators. Facebook Shows Their Support for Creators Facebook’s community of video creators is growing rapidly and the social site is showing their support by giving them new content creation tools designed to improve interactivity and boost business and audience growth.
#Facebook brings new video tools to content creators. Read on for more on what this may mean for marketers. Top 10 Email Pitch Mistakes Hated by Marketers Worldwide. Successful B2C and B2B marketing hinges on effective communication. When it comes to B2B communication, email pitches are important means of reaching out to potential leads. But you need to be precise in how you manage them. Let’s check out some examples of how not to make your email pitches: Content Is What Content Does … On Measuring Results. Now, basic as this may sound, every story, however well narrated, cannot achieve everything in the same measure. Some create empathy and awareness for homeless children while others create an immediate, pressing need to buy, share, or talk about a great new air purifier. InPowered Unveils AI-Driven Dynamic Cost Per Engagement Pricing Model. How to Create Your Targeted Audience with Data-Driven Marketing.
Competition in this global economy of ours is fierce, and you have to do everything you can to stand out when marketing your products and services. This is where data-driven marketing comes in to help narrow your focus to individuals who are more likely to want and need what you have to offer. What is Big Data Technology? It seems like we hear the term big data all the time but what is it really?
Big data refers to processing vast amounts of information to determine patterns of behavior, preferences, activities and personality traits. In marketing, this is hugely beneficial. Using this method of targeting yields you greater sales, more customer satisfaction, loyalty, and retention. 1. Unilever Cuts Social Media Influencers Who Buy Fake Followers. How to Improve Conversions on Pillar Page Content. We all know that having valuable web content is crucial for attracting people to your page.
But from an SEO perspective – the way your content is structured is just as important as the information itself. Not only do you need to create incredible content, you also need to create it in a way that makes it easier for Google to recognize the value you are sharing. One method that has grown in popularity is the Pillar Page concept. But what exactly are these pages, and how can you optimize to improve website conversions? Register for Video Marketing World Today (Discount Code Included) See What the Video Craze Is All About at VMW 2018 Content marketing is constantly evolving but video has accelerated that evolution in incredible ways.
Thousands of content creators have adopted the trendy and timeless medium this year to connect with their audiences in new and creative ways. Got your passes to Video Marketing World? If not, use our promo code for the absolute best rates. Google Strives for Transparency with Rebooted Ad Settings. Google Gives Users Control Over Ad Experiences. How to Leverage Your Marketing Automation Platform to Achieve GDPR Compliance. Why Every Company Needs Media Monitoring. Odds are that your company already has a team of people focusing on delivering effective, up to date marketing campaigns, to your client base and potential future clients. However, just how much do you actually know about the effects that your marketing has on these groups? Snap Expands E-Commerce Offerings with Shoppable Story Ads and Branded Snappables. Snapchat Goes Native with Shoppable Ads Snapchat is revving up their ad offerings once again with new e-commerce options for brands and marketers.
Advertisers will soon be able to run Shoppable Snap and Story ads in the “Discover” section of the app and between stories. Digital Marketing in the Age of Virtual and Augmented Reality. New technologies have contributed to the rapid evolution of digital marketing over the past few years. The transformation hasn’t been completed yet and new trends will continue shaking things up in the future. When asked about the technologies that will have the biggest impact on digital marketing by 2020, 59% of marketers respond that mobile devices will be dominant. According to 45% of marketers, personalization technologies will have the most pronounced impact. The Death of Net Neutrality: Implications for Marketers. LinkedIn Launches Sponsored Content Carousel Ads. 7 Unorthodox Ways to Promote Your Blog Post.
Why You Should Use Alternote? While experts of IT industry and software developers decide the future of Evernote — a popular note-making and archiving web tool — we propose you to consider one of its alternative services which has no overloaded interface, as Evernote, and offers many other useful options. 4 Advantages to Reading Marketing Content Thoroughly. If you’re reading this article, chances are you won’t read much further. That’s because, statistically, most people don’t get too far beyond the headlines when they peruse content online. In fact, according to the Washington Post, roughly six in 10 people admit to not going in-depth when they read an article. Net Neutrality is Officially Dead. New Facebook Privacy Glitch Affects 14 Million Users. Bug Turns Private Posts Public Facebook found themselves entangled in yet another privacy scandal as news rolled out that around 14 million users had some of their private information shared without their awareness.
Become a Superstar: The Ultimate Cheat Sheet to Affiliate Marketing. Hour-Long Video Content Could Be Coming to Instagram Soon. Five Steps Toward a Successful Global Partner Marketing Program. How to Decide on a Marketing Budget. Top 3 Animation Rules That Every Beginner Animator Must Know. Top 3 Ways Machine Learning Tools Can Help Content Marketing. Concert Adds PopSugar, Rolling Stone to Ad Marketplace. Amazon Goes 'Jurassic' in Triple-Branded Marketing Stunt. Harnessing the Power of Paid-Media by Artificial Intelligence Integration. 10 Ingenious Ways to Promote Old Content. Neuromarketing Web Design: 7 Ways to Connect With Visitors Brains. 4 Email Marketing Tips for Content Marketers. 4 Popular Types of Video Content Used for Marketing. Why White Label SEO and How It Helps Your Agency Grow.
Facebook, Twitter Set New Guidelines for Political Ads. Accenture Launches New Division Focused on Programmatic Media. Four Vital Baby Steps To Building Your YouTube Brand. Skyrocket Your Audience with Earned Media. Visual Content Marketing: Why It Matters and How It Differs from Content Writing. Zuckerberg Under Fire at the European Parliament. How to Budget for SEO in 2018. Instagram Introduces Mute Button: What this Means for Organic Reach. Unlock The Full Potential Of Your Influencer Marketing With Programmatic Paid Media. The Marketer’s Guide to EU’s General Data Protection Regulation. Ford Disrupts Ad Industry, WPP Under Review. Safety Sells: How Businesses Market Health And Security. Ford Disrupts Ad Industry, WPP Under Review. Progressive Coalition Seeks to Break Up Facebook. Facebook Tests Search Engine for Influencer Marketing. Cambridge Analytica Scandal Update: Is The Future Of Facebook And It’s Advertisers In Jeopardy?
6 Tips to Get Your Readers Promote Your Content. The 2018 Native Advertising Technology Landscape is Still Growing. E-Commerce Website Design: The Challenges Of Creating A Great Website That Looks Good And Converts! Marketing Tactics for Attracting and Retaining Talent. The Right Way to Build Your Brand to Make Your Business Successful. Best Way to Spend a 5000$ Marketing Budget When You're Just Starting Out. Accenture Acquires Content Marketing Agency MXM. Coca Cola U.K. Launches 'We Do' Ad Campaign Ahead of Sugar Tax. Google Launches Reach Planner for Youtube Video Campaigns. Meet the New 2018 Marketing Hall of Fame Inductees.
Adidas Will Create 30,000 Unique Videos for Boston Marathon Runners. Why Should My Company Have a Blog? 5 Mistakes to Avoid When Writing Your Business Blog. 4 Mistakes to Avoid in Content Marketing Strategies. Non-Obvious Content Marketing: Highlights from Andy Crestodina's ICC Keynote. Google and Target Develop First Voice Activated Coupon for Google Assistant.