How to create content VIPs will love to share. One of the worst feelings in the world of inbound marketing and enrollment is to write an incredible blog post, publish it, share it, and then … crickets. I actually just shuddered a little bit thinking about it. (Because I have been there way, way too many times!) It’s a lot better when the opposite happens: when you experience the thrill of seeing an expert in your space share and promote your content for you. This post will give you a practical, actionable approach to writing and designing the kind of content that VIPs love to share with your audience. Infographic by Laura Kranz How to find the influencers in your space The first step to getting influencers to share our content is knowing who those influencers are. 1.
A quick Google of our keywords is probably the easiest way to figure out who the influencers are in our space. For example, let’s say you’re a university that just launched a new program in Koine Greek. Start by Googling “Koine Greek tips.” 2. What’s Buzzsumo? 3. 4. A 4-Step Blogger Outreach Tool for Identifying Influencers. How to Get Top Bloggers to Share Your Content and Boost Your Traffic. How I promote my new blog posts. After I have finished writing, editing, deep linking and have published a new blog post, my work has just gotten started. Simply creating content isn't sufficient to gain readership.
You need to actively promote that new post so that people can see it and have a chance to read it. It can take a long time to build up email and RSS subscribers, so in the meantime, you will need to be more proactive. Here are all the things I do after I publish a post to get readers to it. (Updated 12/27/13!) 1. 2. UPDATE: I recently switched social sharing buttons to use Shareaholic's, which are really gorgeous, but lack a true "Like" button. 3. +1 the post. UPDATE: My current set of social sharing buttons doesn't reflect +1 counts, so I am considering adding a native Google+ widget as well. 4. UPDATE: As mentioned previously, my current set of social sharing buttons works a little differently. 4a. 5. UPDATE: With LinkedIn's policy shifts on Groups, I'm using them less and less. 6. 7. 8. 9. 10. 11. 12.
5 Tips for Finding the Right Social Influencers for Your Brand. Win a Beats Pill 2.0, a lightweight, portable, wireless speaker that sounds GREAT! Enter Now! Close Open. How to Write a Killer Lead by @WhatsYourAvocad Spin Sucks. By Stacey Zinn Roberts The cursor blinked at me. Blink. Blink. Blink. White page staring back. Blank. How could I do it one more time? How could I write a compelling story about a subject matter so dry it made my lips crack. Has this been you, Dear Fellow Communications Professional? Have you stared at the computer screen devoid of any idea of how to make a client message about the latest product, program or merger anything but a standard Who-What-When-Where-How and maybe-Why press release?
Yeah. But, in the 25 or so years that I’ve been writing PR copy and articles for trade publications, I’ve learned a secret. It’s one I’ve shared as an instructor at writer’s classes and workshops. The Key To a Compelling Story: Write a Killer Lead To write a killer lead means means the four W’s and an H will probably not be there. Gasp! Take a sip of your coffee. A prime example of this, my friends, is in the lead you just read in this very blog. Go ahead. Did you see what I did there? What is it? How This Fashion Brand Found the Sweet Spot in Blogger Relations. Audio Greatness: MarketingPodcasts.com. A chance to win a Beats Pill 2.0! Visit NowClose Open. How to Maximize Your Company's Press Coverage. Callum Laing is the CEO of Entrevo Asia and the founder of Fitness-Buffet, an employee fitness business in 11 countries.
Getting media coverage is great, but as they say in the UK, “Today’s press is tomorrow’s chip paper.” Okay, so maybe digital chip paper lasts longer than its tree-based competitor, but it is still worth making the most of it when you get it. I don’t claim to be an expert in this area by any stretch, but I do have a daily column that features leaders in Asia who are doing cool stuff. Some people get featured and do nothing. Since I am a big believer in making the most of the good things that happen to you, the below are my five tips for making the most out of any media coverage you get (and of course, this also applies to content you create). 1.
The Internet is a big place – your customers, staff, shareholders, suppliers, Linkedin contacts are busy people. Then do it again. 2. When people are interested in your services, they are going to do research. 3. 4. 5. Bonus point.