Fashion Nova, H&M, Zara: Why we can’t stop buying fast fashion. If you’ve bought clothes in the past decade, odds are that at least one item came from a fast fashion brand.
Stores like Zara and H&M, two of the largest retailers in the world, still hold a stronghold over most people’s shopping habits, even with the rise of online shopping brands. These big, brightly lit stores seemed to pop up in malls overnight sometime in the late 2000s, carrying everything from skinny jeans to work blouses to cocktail dresses, often for significantly less money than stores like Gap or Nordstrom. Still, these shopping behemoths aren’t without controversy. Their speedy supply chains rely on outsourced and often underpaid labor from factory workers overseas. The process is also environmentally damaging and resource-intensive, and to top it off, it’s hard to definitively quantify the industry’s impact.
Meanwhile, most people aren’t always aware of fast fashion’s ongoing problems until a big news story breaks. Section. Analyst insight. Mintel Portal. How online retailing is allowing fast fashion to thrive. The Rise of Fast Fashion: High Street vs Online Fashion Retailers. Yet another high street brand was in the news recently to announce profits slumps and the closure of a large number of stores across the UK.
House of Fraser is the latest fashion retailer to take a hit, but at the same time many online fashion brands are reporting positive sales figures and profits. In this blog, we explore the contrasting fortunes of established High Street fashion retailers and pureplay ecommerce fashion brands. We also outline some of the ways that fashion retailers can ensure they succeed both online and offline. The High Street takes another hit So, let’s take a look at some numbers. The death of the High Street was predicted a fair few year ago, particularly in the wake of the growth of online ecommerce giants like Amazon. Earlier this year, New Look reported that it could close up to 100 stores, and this is just one of a number of high-profile retailers reporting closures and plunging profits.
Online fashion brands booming Boohoo are just one example. Summary. What Is Fast Fashion? - Good On You. Clothes shopping used to be an occasional event—something that happened a few times a year when the seasons changed, or when we outgrew what we had.
But about 20 years ago, something changed. Clothes became cheaper, trend cycles sped up, and shopping became a hobby. What Is Fast Fashion? How Your Clothes Are Hurting The Planet. There are many aspects of our global fast fashion industry that are wrong, but really it is the societal acceptance of fast fashion that is the main problem that drives all the other issues associated with the industry.
Somewhere along the way, we began to accept that our clothes no longer needed to be made from high-quality materials. We began to accept that the quality of our clothes could be mediocre at best. We forgot (or never learned) how to check seams and buttonholes, and how to care correctly for the clothes we purchased. At some point, we stopped caring about our clothes and instead started caring about how much we owned and what new pieces we could add to our closet that was already too full.
While there are many ways to look at the issues with fast fashion, the following are the ones we should be the most concerned about: 106e5e0f33478eea88c4592cf0fb63bae7eb. How Ethical Is Zara? - Good On You. Zara, flagship brand of the Inditex Group, has gained a reputation as the ultimate destination for European fashion, with nearly 3000 stores in 96 countries, and billions of dollars worth of profit each year.
But just how ethical is Zara? How is this fast fashion giant impacting people, the planet, and animals? Let’s break it down. Environmental Impact When it comes to the planet, Zara gets a ‘Not Good Enough’ rating from us. However, there is no evidence it minimises textile waste when manufacturing its products. It is important to remember that Zara has fast fashion traits such as on-trend styles and regular new arrivals. Labour Conditions Zara again scores ‘Not Good Enough’ for labour. The brand is somewhat transparent, as it likely publishes detailed information about its supplier policies, audits, and remediation processes. However, it has made little to no progress on payment of a living wage across its supply chain. Animal Welfare Overall Rating: Not Good Enough See the rating.
Sustainable Fashion Supply Chain Lessons from HM. Fast Fashion and Sustainability The Case of Inditex Zara.