Strategic thinking. A strategic thinking definition (Abraham, Stan, Stretching strategic thinking, Strategy & Leadership , Vol. 33, No. 5 (2005), 5-12) -- ""Strategic thinking is defined as coming up with alternative viable strategies or business models that deliver customer value.
"" Strategic thinking has to do with finding alternative ways of competing and providing customer value . A company needs to compete, it needs a strategy to compete. A strategy is more than a plan, as strategy implies competing -- outwitting competitors and providing unique value. Hanke.