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Sophie Wilson
Fashion Student. Interior and Fitness Enthusiast
Edelkoort: The rise of the 'Entertraining' and Active wear. “This is the first time we hold a separate forum for active wear,” opened trend forecaster Lidewij Edelkoort.
“It has become such a big trend in fashion, when we asked if people would attend a seminar just about active wear the response was huge.” The semi-annual trend seminar was held last week in Amsterdam, the Netherlands, during which Edelkoort covered Fall/Winter 2015-2016 trends for active wear, as well as fashion, design and architecture. Nike endorsement deals up nearly $350M to $1.4B - Aug. 18, 2003. NEW YORK (CNN/Money) - Athletic shoe and apparel maker Nike Inc. has seen the value of its endorsement contracts increase almost $350 million, or nearly a third of their total value, during the last year, according to a recent filing by the company with the Securities and Exchange Commission.
Nike's 10K filing last week puts the value of its deals with athletic stars and teams at $1.44 billion for the fiscal year that ended May 31, up from the $1.09 billion it reported in its previous fiscal year's 10K report. It dwarfs the endorsement deals by its next largest U.S. competitor, Reebok (RBK: Research, Estimates), which had endorsement deals worth $196.3 million in its filing for the period through Dec. 31. A spokesman with Beaverton, Ore. Uk.businessinsider. Nike turned 50 this year.
To celebrate, a UK gym, My Fitness Boutique, has created this infographic to celebrate the shoe and apparel company's five decades in business. We've picked out some of the most interesting factlets from the infographic, and a few snippets from around the web, that many people may never have known about the world's most famous sports brand. Public Health England Obesity Knowledge and Intelligence team.
The Active People Survey is a large telephone survey of sport and active recreation, commissioned by Sport England.
The survey measures participation in sport and active recreation, and provides details of how participation varies from place to place and between different groups in the population. The survey also measures other sport-related issues such as volunteering; club membership; tuition or coaching; and overall satisfaction with levels of sporting provision in the local community. The survey began in October 2005, and is repeated annually.
The survey provides the measurement for former National Indicator 8 (NI8) - adult participation in sport and active recreation. These are new APS data from APS6 Quarter 2 to APS7 Quarter 1, January 2012 - January 2013. How Michael Jordan Still Earns $80 Million A Year. Rowe, D. (2013) ‘Television, Nation and the Olympic Universe’, Journal of Popular Television (Special Issue, Televising the 2012 Olympics/Paralympic Games), 1(1): 129–36. Television, nation and the Olympic universe the IOC has a well-developed political culture in which nation-based organi-zations, sometimes acting in regional blocs, cooperate and compete in a rangeof ways in pursuit of various goals, many of which are tied closely to nationalinterests (Jennings and Sambrook 2000).
This sectional politics of interestextends right to the top of the organization – for example, in the key advocacy role played by the late IOC President Juan Antonio Samaranch in securing the 1992 Olympics for Barcelona, Catalonia and Spain (Kennett and Moragas2006). Yet even if, magically, the IOC were to be entirely above national interests(including declining to exploit national discourses for its own ends), there isno guarantee that the organizations with which it engages would be similarly disposed. ReTuRN of The expaTRiaTe At this point, this rather abstract article takes a more personal turn and viewing position. Sportswear-makers: The adidas method. A Stella success TEN years ago sportswear-makers were cramming ever more features and futuristic designs into their products.
They were convinced that the consumer bought, say, training shoes based on their technical specifications. UK sportswear market value to grow 8.6% by 2015 - News : Sport (#168456) This market report by Research and Markets examines the UK sportswear market, which comprises sports clothing and footwear.
The industry is also divided between items used for sports and activity purposes and for fashion and leisurewear. In 2010, the authors estimate that the UK sportswear market was worth 4.5bn at current prices, with sales of clothing making up the majority of the market (72%) compared with footwear (28%). The impact celebrities have had on the sportswear industry - Google Search. From Alexander Wang to Beyonce: The Rise of Athleisure - Style.com. Athletic is the new skinny, thanks to the 'Jessica Ennis effect' Ennis beat Kelly Brook and Kim Kardashian to top of 'best female body' poll72% of women would prefer to have a more athletic figure81% of men would rather date someone with an athletic figure35% of women feel 'repulsed' when they see skinny celebrities By Martha De Lacey Published: 10:37 GMT, 16 October 2012 | Updated: 23:21 GMT, 16 October 2012.
How Social Media is Playing a Great Role in our Daily Life - WebMaster View. 'Tiger Woods effect' - where working alongside employee of the month makes you slack off. By Katie Silver Updated: 08:51 GMT, 8 December 2011.
Measuring the ‘Tiger effect’ – doubling of Tour prizes, billions into players’ pockets. By Roger Pielke Jr 6 August 2014 With the final Major of the golf season starting on Thursday at Valhalla Golf Club in Louisville, Kentucky, most of the talk in anticipation of the PGA Championship is about a player who almost certainly has no chance of winning, even if he were to play.
Nike VP of Digital - Fuel, Fashion, and Future - Style.com. The Tiger Woods Effect: Celebrity Endorsements Increase Sales. Marketing agencies generally believe that celebrity endorsements enhance product recall—that is, consumers take notice of products and brands endorsed by celebrities, and remember those products and brand names later—but that this product recall does not translate directly into increased sales. Magazine ABCs: Top 100 at a glance. Under the new reporting rules, several brands posted large rises in consumers accessing magazine digital editions, with digital edition circulations as a whole up 61% year on year and the number of digital editions audited increasing by 52% to 185 (excluding international editions).
Annual lifts for flagship brands At Condé Nast, whose international president, Nicholas Coleridge has been a vocal advocate of combining print and digital circulations, its magazine portfolio reports seven titles displaying digital edition and subscription growth. The rise of the protein drinks for ordinary people. 6 June 2013Last updated at 10:24 ET By Duncan Walker BBC News Magazine. Explicit cookie consent. Sports Goods Retailing. Mary Katrantzou Adidas Collaboration Sportswear Trainers. 16 April 2014 Scarlett Kilcooley-O'Halloran. Sportswear Redo from Top 10 Trends at New York Fashion Week Fall 2014. Sports – Fashion – Media. Olympic success promises fortunes for some but not all. The Olympics will create four millionaire sportsmen and women from Britain's pool of gold medal-winners, sports agents predict. Sponsors - Official Website of Jessica Ennis-Hill - Olympic Champion.
2.1.1 Overview - NIKE, Inc. Why Fitness Is Having a Moment in Fashion. Why Fitness Is Having a Moment in Fashion - Fashionista. Game, set and match ... a history of sport and fashion. Fashion VS Sport - Style and sport for the fashion conscious sports enthusiast. Fashion Vs. Sport - Exhibiton. Fashion Marketing. Welcome to Forbes. Textiles in Sport. Influence of fabric mechanical property on clothing dynamic pressure distribution and pressure comfort on tight-fit sportswear. Sporting contests: Seeing red? Putting sportswear in context : Abstract : Nature. Psychology: Red enhances human performance in contests : Abstract : Nature. John Lewis. Men's Health Magazine. Home - Women's Health. Women's Sportswear, Activewear & Workout Clothes. Adidas by Stella McCartney Women's UK. About the Collection - Stella McCartney.