Customer Journeys and Customer Lifecycles. 25 December 2013 by Lavrans Løvlie Lately, a series of our clients have asked me about the difference between Customer Lifecycles and Customer Journeys. What are they, and what are they useful for? In simple terms, Customer Lifecycles are analysis tools to understand how customers experience an organisation. Customer Journeys are design tools for crafting better customer engagement. Customer Lifecycles enable organisations to see how the customer base experiences their industry, business and propositions.
Lifecycles: see your business though customer’s eyes One of our customers told us “Our organisation is so complex that only customers see the whole picture”. Simply understanding the business like customers do can bring tremendous value to organisations. Lifecycles: understand behaviours and business potential The power of customer lifecycles appears in a detailed understanding of what influences customers’ behaviour and decisions. Journeys: design customer engagement. Features Collaborative Prototyping, 100s Of UI Patterns & More! What Are Cookies As is common practice with almost all professional websites this site uses cookies, which are tiny files that are downloaded to your computer, to improve your experience. This page describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored however this may downgrade or 'break' certain elements of the sites functionality.
For more general information on cookies see the Wikipedia article on HTTP Cookies... How We Use Cookies We use cookies for a variety of reasons detailed below. Unfortunately is most cases there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. Disabling Cookies You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). The Cookies We Set Third Party Cookies More Information. What newsletter footer can do for you | FreshMail Blog. Footers are standard elements of well-designed newsletters. They should be placed at the very bottom of the project and contain all relevant information that your subscribers might need. Additionaly you can use footers to impress, draw attention or display information that subscribers expect. Present something extra! Don’t make the mistake of thinking that anything at the bottom of the page can’t be that important!
Too many people, even designers, still think this way. This is the main reason why the importance of footers is an often overlooked and even ignored part of newsletters. The fact of the matter is that most footers are rather dull and boring. Read the post to find out about a few standard elements that you should place in your footer and some creative examples of ideas on how to use footers to support marketing and sales objectives.
Required footer elements Newsletter: PUMA The next requirement for footers is contact information. Newsletter: American Apparel Inc. Anti-spam weapons. 12 Critical Elements Every Website Homepage Must Have. If you’re considering a website redesign or are wondering how to generate more leads from your website, it's a good idea to start with your homepage. Serving as your company's virtual front door, this page is generally responsible for drawing in a majority of your website's traffic. And despite its prominence, many businesses struggle to optimize it properly. You see, your homepage needs to wear a lot of hats. Rather than treating it like a dedicated landing page built around one particular action, it should be designed to serve different audiences, from different origins.
And in order to do so effectively, it needs to be built with purpose. So to improve the performance of your homepage, check out the following infographic detailing 12 critical elements every homepage must have. Download our collection of website homepage design examples here to see how these elements come together. 12 Critical Elements Every Website Homepage Must Have Share this Image On Your Site 1) Headline 5) Benefits. Aawards. Agile Scenarios and Storyboards. User stories are great at capturing product functionality. But they are less suited to describe the user interaction in more detail. This is where scenarios and storyboards come into play: Both are great tools to describe the interaction steps. In this post, I explain what scenarios and storyboards are, and how they can be used effectively in an agile context, and how the two techniques relate to user stories.
Scenarios in a Nutshell Scenarios and storyboards are great to explore and describe how a user interacts with a product. When we started to work on the re-launch of our website, for instance, I wrote the following scenario: It’s Tuesday morning, and Mary is working on her computer. The scenario above describes the steps Mary has to take to book a seat on one of our public training courses. Note that I have tried to make the scenario descriptive and engaging while focussing on the key aspects of the interaction. Storyboards Summarised What about User Stories? Summary. Intranet Portals UX Design | Nielsen Norman Group Research Report. A good intranet portal provides easy access to all enterprise information, resources and tools.
Intranet portals can also effectively consolidate applications, connect information, drive governance, change communication, and reduce fragmentation. Comprehensive case studies show how the portal team can deliver what the organization and its users (your employees) need to be successful. Some of the most-praised features of intranet portals turn out not to be needed in most companies.
For example, role-based personalization usually works better than individual personalization. This 653-page report presents 174 best practices based on 83 case studies. This report focuses on the design, user interface, use, usability, and adoption of an enterprise portal — that is, the user experience of intranets that look, feel and act like portals.
Topics Full ToC and List of Participating Organizations Table of Contents Case Studies Studied for this edition of this report: Vendor-Independent Analysis Articles. Keep Marketing Simple - Lighthouse Marketing. Keep Marketing Simple - Lighthouse Marketing. Minimum Viable Personality. Today we have a special guest post. There have been a few guest posts here at AVC. Maybe a half dozen in total. One of my favorites was this one by JLM during the financial crisis of 2008/2009. But this one today may top that gem. It's from our favorite Giant Robot Dinosaur and it's about Minimal Viable Personality, something I have referred to as "voice" in pior posts. One final note. Why Product Thinking is the next big thing in UX Design. Uncover the jobs the product is hired for A product has a core user experience, which is basically the reason the product exists.
It fulfills a need or solves a problem people have. By that, it becomes meaningful and provides a certain value. If the problem is non-existant, or the solution doesn’t fit to the problem, the product becomes meaningless and people won’t use the product; which in turn leads to the downfall of the product. Wrong solutions can be fixed, but non-existant problems aren’t adjustable at all. So, how can we be sure to tackle a real problem? „It’s not the customer’s job to know what they want“ — Steve Jobs Clay Christensen, for instance, once tried to improve the sales of milkshakes. „Fall in love with a problem, not a specific solution“ — Laura Javier. Showcase of Interesting Navigation Designs. Advertisement Everyone is always looking for interesting and effective ways to organize their website and allow users to move about and find things.
But there’s a fine line between unexpected and unusable. Three points to consider in any navigation scheme are consistency, user expectations and contextual clues. If page is long and provides different levels of navigation, will users be able to find their way through the site and use proper navigation quickly? Forcing visitors to use certain keystrokes to navigate, rather than what they’re used to, might be novel, but is that effective if you have to explain instructions prominently on your home page?
Here are some examples for your reading pleasure. Made by Water A JavaScript-Powered Vertical Fun The large bold headings and modern color palette on Made by Water1 feel fresh and fun. 2Vertical navigation buttons with icons. The other problem with the navigation is the yellow “up” arrow that is displayed in the footer of the page. Made in Haus. 10 Tips for Writing Good User Stories. 1 Users Come First As its name suggests, a user story describes how a customer or user employs the product; it is written from the user’s perspective.
What’s more, user stories are particularly helpful to capture a specific functionality, such as, searching for a product or making a booking. The following picture illustrates the relationship between the user, the story, and the product functionality (symbolised by the circle). If you don’t know who the users and customers are and why they would want to use the product, then you should not write any user stories. Carry out the necessary user research first, for example, by observing and interviewing users. Otherwise, you take the risk of writing speculative stories that are based on beliefs and ideas—but not on data and empirical evidence. 2 Use Personas to Discover the Right Stories A great technique to capture your insights about the users and customers is working with personas. 3 Create Stories Collaboratively As <persona> , I want <what?
The Anatomy Of A Perfect Landing Page. Tools and Templates | Research Administration Performance Improvement And Development. Discovery : UX Apprentice. Research Adam hired me to design his iPad application. I initially met with him and his investors at the restaurant to determine the scope of the project and the objectives: reduce the wait time for customers to place an order increase customer spending by encouraging multiple courses create a unique dining experience I noticed that there was a disconnect between Adam’s vision and the stakeholders’. Adam wanted to create the coolest experience ever, with all the bells and whistles, while the investors envisioned launching a minimum viable product, then adding incremental improvements.
The burden was on my team to find out what the customers would consider a “viable” menu system. I knew observation and research was the fastest way to get these answers, and fortunately for me, I was in just the right place to start collecting information. Quick & Dirty Research Adam and his team provided us with the current analytics: average spend, dining time, size of parties. The Map Leads the Way. Leveraging Psychology in marketing. Upcoming trends in UX and design - Webcredible blog. At the start of the new year some of our clients approach us and ask what new UX and design trends they need to be aware of. To help them out I try to keep my ear to the ground and talk with my colleagues. So here they are, the things I think are going to take off in digital this year.
Storytelling Specifically in the form of single-page sites with parallax scrolling. The New York Times started this trend back in 2012 with its launch of Snowfall. It takes more traditional publishing techniques and brings them to life with the power of digital - using movement, interaction and effects like parallax scrolling to create one seamless experience. Split page layouts With the above in mind, I think the use of split pages to tell two halves of a story or show different products will become much more popular. More recently, this method has been used by companies to showcase products and services, specifically those with two distinct offerings or audiences. Minimalist navigation Skeuomorphism.
5 user experience guidelines for ecommerce - Webcredible blog. In my time at Webcredible I’ve been involved in a lot of user testing for ecommerce clients. It always strikes me just how many things you need to consider and optimise to provide the best possible user experience. The following UX tips should provide a starting point so you can improve conversion rates and make your website easier to use. 1. Photography To state the obvious, people can’t touch, feel, or try on products when they buy online. Have a variety of shots – close ups, angles, any special details or aspects (NET-A-PORTER’s photography is a good example to follow). 2. Not everyone is buying for themselves. Include a guest checkout, as it is more popular among gifters Gifters want to maintain secrecy, so think about packaging and delivery details Include an option to filter by price range, as gifters are usually buying to a budget 3.
When shopping online people tend to browse on all devices (tablet, mobile, desktop). 4. 5. What are your top tips for designing for ecommerce?