Explore the various types of marketing strategies used by professionals. Exlore the strategies you will become familiar with as a professional marketer...
Very often the success or failure of a company is a direct result of an effective or not so effective marketing strategy. Therefore, choosing a marketing strategy that fits the company product is of vital importance. Deciding on your audience The first step toward developing an appropriate marketing strategy is to know your audience. Are they 15 to 25 year old gamers? 21 to 40 year old football fans? Types of Marketing Strategies Used by the Professionals. A One Page Marketing Plan Anyone Can Use. Planning sucks.
None of us like to do it and if you’ve had any corporate experience in the process, it’s no wonder. But planning is an absolute necessity if you want to be successful. So how do we reconcile our need to succeed with our propensity for procrastination? Simple: Re-frame how you look at planning. We hate planning because we remember the endless meetings, hours of research that doesn’t seem to get you closer to an answer and documents the size of War and Peace. Developing a Marketing Plan is nothing more than setting goals and making a to-do list that will get you there. You’re basically creating a plan for inviting more people you love to give you money and then tell other people why they should give you their money too. That’s why I’ve been working to develop really simple, one-page templates that can be used to develop marketing plans. You can use this format as a place to put your big thoughts so that you can focus on what the strategies are. Uncommon.ly Digital Strategies + Design.
I’m going to let you in on a little secret about the future of online marketing.
It comes straight from Fred Wilson, a venture capitalist who’s invested in Etsy, Twitter, Tumblr and Zynga (ahh yes, I now know who to thank for Farmville). It’s this: driving traffic to your site to have conversations with customers and potential customers. In other words, the future is conversational or content marketing. What is Content Marketing? Content marketing is giving away something valuable in order to build a relationship with your ideal audience that leads to trust, loyalty and sales. The concept isn’t new.
Facebook and YouTube also give away their product but they rely on you and me to produce the content to support their ads. Thanks to the Internet, you are now the network. This includes: Blogs – This is the easiest way to get started with content marketing. The One-Page Content Marketing Plan. A Sample One-Page Marketing Plan. One of my most popular blog posts is my marketing plan template, but many people have asked for an example of what it looks like with real content filled in.
After all, as useful as I think it is, I know that it’s hard to imagine how a simple form can help you channel your thoughts and generate new marketing ideas. So when my friend Kerry Kobe at Sweet Sanity Designs needed to rethink her marketing strategy, I worked with her using my marketing plan template. She kindly allowed me to share her real sample marketing plan with you below. The basic marketing plan template To remind you, here’s what the basic marketing plan looks like: Download the marketing plan template (.doc) The sample marketing plan, filled out Background: Kerry makes fashionable printed material for weddings and other events. The World's Simplest Marketing Plan Template. Use this basic, one-page marketing plan to say the right thing to customers, right from the start To succeed in business, you need a marketing plan.
To make it easy, I am providing the world’s simplest marketing plan template below, suitable for small businesses or early-stage startups. (And if you don’t think you need one, read why you need a marketing plan below.) How to use the simple marketing plan template Just answer the 10 questions below. A One Page Marketing Plan Anyone Can Use. Marketing_frameworks_portage_101314.pdf. Marketing_frameworks_portage_101314.pdf.