Ten digital marketing trends emerging across APAC. The digital scene across the Asia-Pacific region is already booming, but industry experts are also predicting that APAC businesses will begin to rethink their current digital plans this year, finding alternative ways to enhance their online offerings to better appeal to consumers.
But what else is expected to happen across the region this year? There has been a lot of speculation about what will and won’t be big in digital this year, however, IMS APAC recently compiled a specific list of what they believe will be the top 10 digital trends in APAC in 2013: 1. The Internet of Things If you’ve heard this term tossed around a lot lately but aren’t quite sure what it means, then you’re probably not alone. The term ‘Internet of Things’ (IoT) is referring to the connection of consumer devices and physical products to the internet. Because of this, and because of the increasing popularity of mobile devices, IoT is predicted to increase significantly this year. 2. 3. 4. 5. 6. 7. 8. 9. 10. Social, Digital & Mobile in APAC. Top Global Markets for Blogs. – August 24, 2011Posted in: Asia/Pacific, Europe, Latin America Many of the top markets for blog usage are in Asia.
Global analysis of the Blog category revealed that Japan led all markets in blog engagement in June 2011, with the average visitor in Japan spending more than an hour (62.6 minutes) on blogs during the month. South Korea ranked second with an average of 49.6 minutes on blog sites, followed by Poland at 47.7 minutes. Taiwan ranked as the top market for Blog category reach among its online population with 85.5% of Internet users visiting blogs during June, followed by Brazil (85.2% reach), South Korea (84.9% reach) and Turkey (81.9%reach).
Asia-Pacific: One Region, Many Audiences. The centre of the online universe now lies in Asia-Pacific, more than 40% of the worldwide internet audience is now based in Asia-Pacific. The sheer size of this market makes it worth every marketer’s time to know this audience better. However the biggest challenge lies in the diversity. Australia and New Zealand share a similar online user demographic, skewing slightly older than the global average with 14% more users aged above 45 years old. Japan’s audience is somewhat similar to these two markets but its audience is more mature with only 34% of users between 15 – 34 years old, as compared to the 39% in Australia and 38% in New Zealand respectively. Meanwhile, China’s audience is generally younger where 59% users are aged between 15-34.
Asia Pacific Has Largest Daily Online Gaming Audience. 12-1515_-_ASEAN_digital_wave_v16_final.pdf. S Asia Trend Bulletin covering "5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014" One result of Asia’s unfettered growth and population explosion? In 2014 and beyond, the region’s sprawling megacities will witness increasingly scarce space to live, work and play in – making every square meter worth a higher and higher premium. The figures say it all: Between 2010 and 2013, the city of Beijing will have absorbed an estimated 210 million migrants. (UN, August 2013) Leases on Beijing’s Finance Street cost an average of USD 137 per square foot a year, 30% more than the USD 104 per square foot buyers pay for on Fifth Avenue, Manhattan.
(Jones Lang LaSalle, October, 2013) The number of shoebox units – apartments of 500 square feet or less – in Singapore will grow from 2,400 at the end of 2011 to 11,000 by 2015. (Singapore Urban Redevelopment Authority, September 2012) In Mumbai, each cramped citizen already accesses 1.1 square-metres of open, public city space – 26 times less than New Yorkers, and much less than the 9 square-metres that the UN FAO advises.
(Open Mumbai, May 2012) Asia Pacific Trend Bulletin from trendwatching.com. The State of Ecommerce in South-East Asia - Econsultancy-State-of-Ecommerce-in-South-East-Asia.pdf. Research: Asia-Pacific travellers use social media more than any other region. Travellers from the Asia-Pacific region are leading the way when it comes to social media usage, with over 70% of APAC travellers saying they used the channel to gain inspiration for at least one element of a recent trip, compared to only 51% globally.
These figures come from recent research, the Digital Index: Travel and Tourism Study, which is based around the responses of 4,600 people from 13 different countries. The report examines how digital technologies have contributed to fundamental changes in the tourism industry, and specifically highlights findings that demonstrate APAC respondents are ahead of average in terms of digital usage. The social media influence The use of social media across Asia-Pacific was far higher than any other area, indicating that travellers in the region are potentially more digitally-savvy than other parts of the world.
This is in stark contrast to other regions where all percentage numbers were below 20%. Offline still resonates. Datagraphic: Understanding China's Huge Digital Footprint. What makes Asia Pacific the most exciting mobile market in the world? Interview with Rohit Dadwal, MD Asia Pacific, MMA.