Arabnet. Wysada, the leading online luxury retailer of home goods, décor and interior furnishings in the Middle East, has just announced that it has completed a Series A investment round of over five million dollars; a deal that represents the single largest Series A raised by an early-stage e-commerce start-up in the Middle East.
The proceeds of the round will be used to fuel the company’s rapid growth and expand current operations in Jordan, the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA). Key strategic priorities for the company include expanded sales and marketing efforts, hiring, procurement and distribution, and a focus on accelerated growth in new markets across the GCC. Wysada. E-Commerce Sales - A Middle Eastern housewares e-retailer seeks to replicate the flash-sale success of Western brands. Wysada has raised $5 million in capital and is generating rapid growth, CEO Mohammad Musleh tells Internet Retailer.
Middle Eastern online retailer Wysada wants to replicate the success of such U.S. -based online retailers as One Kings Lane and Wayfair Inc., and now the flash-sale home furnishings retailer has $5 million in funding to finance its plans. Wysada, which is Arabic for cushion or comfort, was founded in Amman, Jordan, in July 2012 by CEO Mohammad Musleh.
Wysada. Middle Eastern E-Commerce Startup Wysada Raises $5M Series A. Wysada, an online home furnishings store based in Amman, Jordan, announced today that it has raised a $5 million Series A led by Badia Impact Fund, a venture capital fund owned by Silicon Badia.
Strategic investors from the Kingdom of Saudi Arabia and the Gulf Cooperation Council (GCC) and existing investors also participated. Wysada says that the funding is one of the largest Series A rounds raised by an early-stage e-commerce startup in the Middle East to date. It will use the capital to expand in Jordan, the United Arab Emirates (UAE), and Saudi Arabia. The site uses a flash-sales model and has sourcing offices, warehouses, and fulfillment centers in London, Hong Kong, Istanbul, Jordan, UAE, and Saudi Arabia. In a statement, Wysada founder and CEO Mohammed Musleh said that online users [in the Arab World] is increasing from 74 million users today to well over 100 million by 2015. Welcome to Interiors - Then, Now & Forever! Interiors, a branch of Easa Saleh Al Gurg Group, is a renowned name in the field of residential and commercial project designing.
Founded in 1968, we have been furnishing the U.A.E. for over 40 years with exclusive collections of the finest brands around the world. Having established the name of Interiors in almost every home in the U.A.E., we ventured into commercial designing and have today set a bench mark in the field. Keeping up with the latest trends and bound by our commitment to provide quality services, we thrive towards our goal of absolute customer satisfaction. Interiors’ dedication to set forth original concepts drives our team of interior designers and engineers to offer the best design solutions for projects on a turnkey basis.
We import our furniture from many well-known manufacturers located in Europe, USA and Far East. Saudi Arabia: Aura Distinct Furnishings and Style. Posted on August 24, 2012 by American Bedu Just like there can be an emphasis in America to ‘buy American,’ there are also places in Saudi Arabia where one can acquire goods made specifically for the Saudi market.
Aura Furnishings, located in Riyadh’s Panoroma Mall, offers distinguished home furnishings and accessories for the home where one wants a distinctive Saudi feel. Aura is an independent home fashion retailer based in the Kingdom of Saudi Arabia which was developed by the owners (who are Saudi) to create an independent, free-standing Saudi brand for Saudi customers. As I’m sure you know – the majority of furniture and accessory brands in KSA are franchises and brands – which leaves little opportunity for individual items or creativity. Aura sells affordable aura-branded furniture and home accessories to individuals looking for a distinct style that blends the best of the West and the Middle East which are sourced by the small, passionate local team.
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