3 Startup Strategies that Also Work for B2B Companies B2B marketers are always eager to learn anything they can about improving their lead generation and appointment setting campaigns. Marketing tips are a dime a dozen. Businesses can basically get them anywhere – even from the unlikeliest places. Startups use certain tried and tested strategies in marketing their products and generate leads via a limited amount of resources. These can also be used by experienced B2B companies to secure marketing and sales efficiency. QuezMedia.com CEO Jose Vasquez has listed three important ways to maximize your marketing activities as published on the Huffington Post: Know Your Funnels In the modern era, most of your leads will come from online sources, but you’ll have multiple sources of potential leads. You might also like: Marketing Strategies from the World’s Top Performing Telecom Companies Optimize for Conversions Your entire online presence should be optimized for conversions. Have a Follow-Up Strategy in Place
callbox-review Callbox, despite its name, offers much more than telephone calling for sales lead generation. In fact, what makes Callbox stand out is that it offers traditional telemarketing as well as all of the most modern online tools to help find you the potential customers to make your business thrive. This is why it has earned the Top Ten Reviews Gold Award. This service has helped generate leads for businesses of many different sizes from many different fields, including IT, financial services, commercial cleaning, education, healthcare, real estate, travel and more. Lead Generation Compare Callbox LeadGeneration.com Strategic Sales & Marketing Overdrive Interactive Idea2Result CandorWorks TeleArk The Media Crew Bulldog Solutions Interchanges Click to Enlarge The Callbox arsenal of tools includes all-important search engine optimization, which can help you get more of the right type of audience to your website and increase your leads online. Tracking Reporting Help & Support
How Can Mobile Web Applications Service Providers Generate Qualified B2B Sales Leads One of the challenges encountered in offering your mobile web application services to other business is the lack of qualified B2B leads. You may have one of the most effective programs, perhaps a customized mobile application, that will sure be a hit with users, but the fact that you still have to look for users might give you more headaches. That is the reason why you should have a good business lead generation process in place. Remember, generating sales leads is very important in identifying business prospects that are most likely to do sign up for your service or purchase your offer. You can have the job done by professional appointment setting firms, in case you do not have a marketing team of your own, but it is still your job to ensure that what you offer is the kind that will get you the mobile web application sales leads you are looking for.
Top Reasons to Hold and Market Corporate Events Today, businesses want to reach new heights in terms of acquiring new clientele and increasing revenue generation. They are now considering various techniques and methods to achieve such goals. B2B lead generation can drive traffic of potential business partnerships. Lead prospecting can be considered, but this would take a lot of time considering the process of finding B2B leads that fit your audience profile. From exhibitions to breakfast meetings, company events allow decision-makers within the industry to converge. Audiences expect more. Effective demand generation. Better audience engagements. Provides greater business harmony. These are just some of the reasons why you should consider planning a corporate event. Start planning your next events with help of a expert Event Marketing Company!
The 5 Perks of an Outsourced Lead Generation Campaign How much work are you able to do under five minutes? How much food are you going to buy with that five dollar bill? And how many high fives are you willing to take if you successfully do all these challenges? In the context of B2B marketing: How many qualified sales leads are you going to produce in a span of five months? Apparently, not much can be achieved within that microscopic time frame. With the need for better marketing solutions increasing each year, businesses should understand why outsourcing is a big thing – at least in five ways. Access to a better marketing infrastructure In B2B marketing, having the right (not only the best) infrastructure distinguishes success from failure. Access to well-trained manpower Aside from machines, lead generation effectiveness also depends on the people that handle said machines. Minimized stress Minimized costs Contrary to what they say, there are lead generation and appointment setting companies offering reasonable prices for their services.
Smart Ways to Generate Quality Leads for Disaster Recovery Solutions Providers of disaster recovery (DR) solutions know all too well what their clients want. Ever since data loss and system downtime became threats to operational continuity, businesses are willing to invest in advanced DR solutions as a way to maintain efficiency and lessen the high costs of recovering affected data. To offer a recent development, the need for sophisticated DR services proves to increase each year as data security becomes a highly important issue associated with profitability. In a study by Zetta.net, about 97 percent of business owners say they are currently implementing a DR program. It is a given fact, however, that IT lead generation is not an easy task as it demands a great deal of time and effort. Audience Segmentation. It is important to group one’s audience based on certain categories: company size, budget, and location. Research. Research needs to address important issues prior to the implementation of a lead generation strategy. Verifying Contact Information.
What Is Retargeting and Why It Is Vital for Telecom Lead Generation | IT SALES INC People are not always ready to buy. That is especially true when you’re talking about IT products and services. For example, when a person visits a website offering IT solutions for the first time, it’s not like someone walks into a grocery store, picks up a few items, and checks out at the counter. Numerous studies found that only about 2% of website visitors convert on the first visit. Perhaps, similar results can be drawn from other marketing campaigns. So how can you effectively reach out to those 98% who might just be waiting for the right time to make a huge purchase? What is retargeting and why is it relevant in generating telecom leads? Retargeting, also known as remarketing, is a cookie-based lead generation and appointment setting strategy commonly used by e-commerce sites to re-attract web visitors who abandoned the site for some reasons. Telecom lead generation is usually a lengthy process since decision makers often take time to compare options before they decide to buy.
The Expert’s Guide to Using Video for Lead Generation Today’s marketing generation relies a great deal on a harmonious combination of text and visual content in acquiring quality B2B leads. Is there anything else we don’t know? Apparently, there is since video is a new thing, and marketers need to understand a lot more about using it to full advantage. So, here is Vidyard Content Marketing Manager Kimbe MacMaster with the nine practical uses of video marketing for lead generation. • Increase Opens and CTRs on Emails Video has been known to increase CTRs on emails by 2-3x. •Grab and Hold Attention on Landing Pages The optimal layout, copy, CTAs, and just about everything else for landing pages is a great debate, but one thing’s for sure: if you can’t capture attention, you won’t be getting any further action from prospects. But really, try using a catchy, funny campaign video to grab your audience’s attention. • Drive More Shares with Sharing Screens This one’s pretty simple. • Simplify Lead Capture with Downloads in-Video
The Top 5 Quotes for Kickstarting a Business Making an impact would always be a challenge for fresh businesses. Startups are currently at a difficult position, and they might need a lot of mentoring from experienced individuals that have gone through difficulties quite similar to what young entrepreneurs are currently facing. Consider the major factors that they need to confront: volatile markets, changing buyer behaviors, competition with big enterprises. The fact that they lay outside their control makes them scarier, but it is already a fact of life. “Ideas are easy. The way to bigger profits and exponential growth is a different thing altogether. “It’s almost always harder to raise capital than you thought it would be, and it always takes longer. We can also agree that starting a business does not happen overnight. “I’ve missed more than 9,000 shots in my career. Featured Blog of the Month: Two Tech Startup Success Stories on Survival Startups have huge potentials. More inspiring cliches from startup quote! And lastly,
B2B Telemarketing Rules and How to Break Them (For the Best) Within the B2B telemarketing world, there are rules to follow. And often, we are made to believe that such rules constitute the straight path towards attaining short-term and long-term business goals. They should be regarded as Gospel truth; otherwise, expansion and increased revenue generation are rendered impossible. Especially in B2B lead generation, rules are needed to steer a business towards the right path. But it has become evident that, with drastic changes in the marketing landscape, newer techniques have begun to supersede or revise these rules. B2B telemarketing has changed a lot since the digital revolution. Today’s decision makers are tricky to begin with, considering that most of them have already adapted to new marketing innovations. So, if you’re still dedicated to the following rules in your B2B telemarketing, consider breaking out of your comfort zone. Apologize for the call Apologizing for calling your prospect on such an inconvenient time is passé. Give complete details
Information Technology’s Role in Modern B2B Marketing Interacting with leads and closing them successfully is the trademark of an effective marketing campaign. But what is the role of technology in this scenario? Has it been a huge help? Here are some ways technology help businesses in closing leads more effectively: In lead generation Brought about by years and years of experimenting and studying, new technologies are transforming how businesses manage the sales funnel. …deliver more leads into the sales funnel – Because many leads are easily identified, a lot of them would be passed on to the next levels of the process. In the entire marketing process in general IT enhances efficiency in operations. Thankfully, technology has evolved adequately to make marketing tasks easier for businesses. Read more about IT Lead Generation Blogs
MSN Apps Now Allow Ad Options, and Why this is a Big Deal Technology powerhouse Microsoft has announced it is providing ad platforms for its partners through MSN Apps. This is in line with their goal to provide partners with better opportunities to reach their audiences across multiple mobile platforms and, in the process, enhance their multi-channel B2B marketing efforts. According to Microsoft’s GM for Advertising Greg Nelson, “advertising experiences on the MSN Apps can be purchased across 24 markets, with standardized ad sizes – 320 x 50 for phones and 300 x 250 for tablets – simplifying the process of purchasing cross-platform inventory. “Advertisers have a unique opportunity to reach their audience in the right context and mindset, with targeted advertising across multiple screens and platforms,” Nelson adds. MSN Apps boasts of a “beautiful and immersive interface” that allows users mobile experiences like no other. Related Post: Will you Move to Mobile this 2015? Belinda Summers works as a Business Development Consultant for CallboxInc.