Propaganda - La fabrique du consentement Si les techniques de persuasion des masses apparaissent en Europe à la fin du XIXe siècle pour lutter contre les révoltes ouvrières, elles sont développées aux États-Unis pour convaincre les Américains de s’engager dans la Première Guerre mondiale. Peu connu du grand public, neveu de Sigmund Freud, Edward Bernays (1891-1995), l'auteur du livre de référence Propaganda et l'un des inventeurs du marketing, en fut l’un des principaux théoriciens. Inspirées des codes de la publicité et du divertissement, ces méthodes de "fabrique du consentement" des foules s’adressent aux désirs inconscients de celles-ci. Les industriels s’en emparent pour lutter contre les grèves avec l’objectif de faire adhérer la classe ouvrière au capitalisme et de transformer ainsi le citoyen en consommateur. En 2001, le magazine Life classait Edward Bernays parmi les cent personnalités américaines les plus influentes du XXe siècle.
12 Things Mature Men Don’t Do It seems that we as a society have forgotten some important values, and are generally becoming more immature as a result. There doesn’t seem to be a differentiation between manliness and egocentric chauvinist behavior in a lot of people’s minds, which is truly sad. You have people saying things like 30 is the new 20, and grown men acting like entitled spoiled children. The thing is, few young people – and too few older people as well, I’m sad to say – don’t really know what it means to be a mature man. Being a confident individual who knows a thing or two about life, understands that others depend on him and has his priorities straight, a mature man will never exhibit behaviors associated with inexperienced, immature and weak people. 1. Fear – whether it be fear of failure, fear of being reprimanded or fear of being rejected – is something that keeps most men back. 2. 3. 4. 5. Holding on to anger is like drinking poison and expecting the other person to die. – Buddha 6. 7. 8. 9. 10.
Les 10 biais cognitifs qui nous trompent le plus souvent Le marketing moderne recouvre une palette de techniques sophistiquées dont le but est de faire acheter plus et plus facilement les consommateurs, parfois sans qu’ils ne s’en rendent compte. Dans ce grand dossier nous allons vous dévoiler comment on mène le consommateur par le bout du nez. Des techniques qui ne sont parfois pas encore intégrées dans l’enseignement des écoles… Les techniques pour faire acheter plus : sommaire La psychologie cognitive et les filtres dans les processus de décision Selon la psychologie cognitive notre esprit est un Janus avec deux visages, deux personnages qui cohabitent en lui. le Système 1 est émotionnel, rapide, intuitif et fonctionne en mode automatique, sans que nous prenions conscience de son activité ni de son existence.Le Système 2 est plus réfléchi, plus calculateur et lent ; il contrôle le Système 1. « La vérité est que nous sommes bien davantage le produit de notre Système 1 », conclut, doux-amer », le spécialiste du sujet, Daniel Khaneman.
Darwin’s Battle with Anxiety Charles Darwin was undoubtedly among the most significant thinkers humanity has ever produced. But he was also a man of peculiar mental habits, from his stringent daily routine to his despairingly despondent moods to his obsessive list of the pros and cons of marriage. Those, it turns out, may have been simply Darwin’s best adaptation strategy for controlling a malady that dominated his life, the same one that afflicted Vincent van Gogh — a chronic anxiety, which rendered him among the legions of great minds evidencing the relationship between creativity and mental illness. Stossel writes: Observers going back to Aristotle have noted that nervous dyspepsia and intellectual accomplishment often go hand in hand. That affliction of afflictions, Stossel argues, was Darwin’s overpowering anxiety — something that might explain why his influential studies of human emotion were of such intense interest to him. Stossel chronicles Darwin’s descent:
25 biais cognitifs qui nuisent à la pensée rationnelle Les biais cognitifs sont des formes de pensée qui représentent une déviation de la pensée logique ou rationnelle et qui ont tendance à être systématiquement utilisées dans diverses situations. Ils constituent des façons rapides et intuitives de porter des jugements ou de prendre des décisions qui sont moins laborieuses qu'un raisonnement analytique qui tiendrait compte de toutes les informations pertinentes. Ces processus de pensée rapide sont souvent utiles mais sont aussi à la base de jugements erronés typiques. Le concept de biais cognitif a été introduit au début des années 1970 par les psychologues Daniel Kahneman (prix Nobel d'économie 2002) et Amos Tversky pour expliquer certaines tendances vers des décisions irrationnelles dans le domaine économique. Certains biais s'expliquent par les ressources cognitives limitées (temps, informations, intérêt, capacités cognitives). Voici une liste de 30 biais cognitifs fréquents Raisonnement et jugement Le biais de confirmation Le (ou effet barnum
I Got Justin Timberlake! Find Your Famous Personality Double! Question 4/10 What is your favorite food? Question 8/10 What is your zodiac sign? Question 9/10 What sounds more enjoyable? Our Theory Jump to: Introduction Often the very first question people ask after completing our personality test is “What do these letters mean?” We are of course referring to those mysterious acronyms like INTJ-A, ENFP-T, or ESTJ-A. As you may have already learned from the Type Descriptions or articles on the website, the five letters of these acronyms each refer to a specific trait, with certain trait combinations forming various types and type groups. But before we discuss those traits in depth, let’s explore their historical foundations. The Historical Detour Since the dawn of time, humans have drawn up schematics to describe and categorize our personalities. Personality is just one of many factors that guide our behavior, however. Our approach has its roots in two different philosophies. In the 1920s, Jung’s theory was noticed by Katharine Cook Briggs, who later co-authored a personality indicator still used today, the Myers-Briggs Type Indicator® (MBTI®). Types vs. Our Approach Mind Energy Nature
Family Grows 6,000 Lbs Of Food on Just 1/10th Acre Ever thought of growing your own food but didn’t think it was possible? It’s more that possible! It might even be the way of the future. If the Dervaes family can do it while living in Los Angeles, I think you can to. The Dervaes family live on 1/10th of an acre 15 minutes from downtown L.A.. In itself that’s not strange. In a year they produce around 4,300 pounds of veggies, 900 chicken eggs, 1000 duck eggs, 25 lbs honey, and pounds of seasonal fruit. What the family doesn’t eat they sell from their porch, making around $20,000 a year. I tried to figure out how big 1/10th (0.1) of an acre is in perspective to other things . Here’s the video… Enjoy!
Georgia O’Keeffe on Art, Life, and Setting Priorities In her heyday, Georgia O’Keeffe (November 15, 1887–March 6, 1986) was written about as America’s first great female artist. The great social critic Lewis Mumford once remarked of a painting of hers: “Not only is it a piece of consummate craftsmanship, but it likewise possesses that mysterious force, that hold upon the hidden soul which distinguishes important communications from the casual reports of the eye.” In 1946, O’Keeffe became the first woman honored with a retrospective at the Museum of Modern Art. Exactly thirty years earlier, her career had been catapulted by the lovingly surreptitious support of her best friend, Anita Pollitzer, who had assumed the role of agent-manager and secretly sent some of O’Keeffe’s charcoal drawings to the famous 291 gallery owned by the influential photographer and art-world tastemaker Alfred Stieglitz — the man with whom O’Keeffe would later fall in love. I believe an artist is the last person in the world who can afford to be affected.
A sentimental education: inside the school that Tilda built Late last year, Drumduan Upper School received its first government inspection. In an era of merciless performance targets and obsessive testing, any school administrator would naturally feel apprehensive. Drumduan’s head teacher, Krzysztof Zajaczkowski, a working-class son of Polish immigrants who has an instinctive distrust of authority, expected to be shut down. He had not forgotten his last school inspection, 10 years earlier, which he compares to a visit from the Gestapo, and he worried that Drumduan’s radical ideals – no exams, no tests, no hierarchies, no sitting at desks whenever possible – would count against the school. That is not what happened: the inspectors sat in the classes and watched the students. Music is something of a hallmark at Drumduan, where children participate in regular workshops – often on instruments like a wheelie bin – and start each day singing in four-part harmonies. “There’s no grading, no testing at all,” Tilda had explained to me earlier.
10 Things to keep in Mind When Loving a Highly Creative Person It has been proven that highly creative people’s brains work quite differently than other brains. That special brain wiring that can create such wonderful art, music, and writing can often lead to strain in a relationship, because of those differences. If you’ve ever loved a highly creative person, you know that it can seem like they live in their own little word at times, and that thought isn’t far from the truth. Here are some things to keep in mind when you are in love with a highly creative person: 1. The highly creative mind is one that is running at full speed all the time. 2. The flow of creativity is a cycle, full of highs and lows. 3. Creative minds need air to breathe. 4. When a creative person is on task, they are fiercely intense. 5. Creative people feel everything on a deeper level. 6. Creative people often express themselves in experiences, instead of just saying what they want to say. 7. Being creative can be a serious internal struggle. 8. 9. 10.
Angela Merkel named Time's first female Person of the Year since 1986 Time magazine has named German chancellor Angela Merkel its Person of the Year, citing her resolve in leading Europe through this summer’s Greek debt crisis, and her encouragement of other countries to open their borders to migrants and refugees. Merkel is only the fourth woman to ever be named Person of the Year, after Time opened up the contest to women in 1936. She is the first woman to be awarded the title by herself since 1986. A group of women – Cynthia Cooper of Worldcom, Coleen Rowley of the FBI and Sherron Watkins from Enron – represented whistleblowers, crowned Persons of the Year in 2001. By the beginning of 2015, Time said, “Merkel had already emerged as the indispensable player in managing Europe’s serial debt crises; she also led the West’s response to Vladimir Putin’s creeping theft of Ukraine”. “But now the prospect of Greek bankruptcy threatened the very existence of the eurozone.
Bye-Bye Coffins, These Organic Burial Pods Turn Your Loved Ones Into Trees Death puzzles, touches and disturbs us all, while presenting a realm of unanswered questions. One thing we do know for sure is that not one of us will escape death, and so you might as well know how you want to be buried. No matter what your faith, or if you believe in an afterlife, these organic burial pods that turn loved ones into trees make the idea of death a little more comforting. In fact, these awesome burial pods make for the perfect burial ritual in so many ways. Based in Italy, the Capsula Mundi project was formed by designers Anna Citelli and Raoul Bretzel. Sounds ideal, right? The body is first encapsulated into a fetal position in order to fit inside of the burial pod. Instead of visiting a spooky, sad cemetery visitors will enter a beautiful memory forest full of hope and the promise of new life. Instead of visiting a cemetery full of headstones, mourners would visit a sacred forest full of beautiful trees This idea is also far better for the environment.